Key Skills
World-class knowledge of the digital, multi-media landscape
Marketing strategist
Mentoring and coaching expertise
Allocation of large-scale, multi-million dollar/pound budgets
Financial systems and PNL dissection
Expert at dealing with shareholders and managing upwardly
First-class communication skills (verbally and written)
Development of social media strategies for blue-chip companies
SEO and PPC campaigns
Knowledge of businesses across multiple sectors
Strategic planning
Brand management and brand integrity
Relevant Work History
2008 -2013: Creative Director/VP of Production, Rio Dayne Inc/Five For Fighting Productions
• Working in the UK, Los Angeles and Toronto to produce a number of transmedia companies and projects
• Started up two new studios in LA and Toronto, with full responsibility of budgeting and recruitment
• Written a number of marketing strategies for transmedia projects
• Full, three-stage business plans written and instigated
• Projections for a ten-year and fifteen year investment cycle across a number of categories
• Written and produced comic book series; novels; online gaming platforms and social media strategies
• Involved with company from a one-line idea right through to multi-million dollar investment stage
• Building high-profile contacts across multiple business sectors
• Allocation of budgets
• Learning how to deal with some exceptionally strong egos and personalities (some of them wholly unpleasant!) within notorious industries such as Hollywood.
2008-Present: Self-Employed Business Writer/Consultant
• Independent contractor
• Developed social media strategies for large blue-chip companies
• Published works include self-help books (Neuro-linguistic Programming in Sales; The Art of Positive Thinking; Debt Management for Small Companies); as well as editorial work on novels and an ungodly number of websites
• Written, designed and presented a number of business plans for blue-chip companies across the globe
• Designed business models for new investment portfolios covering subjects as diverse as antique glass and gold reserves!
2003-2008: Nandos Chickenland Ltd, Manager/partner
• Working as a management troubleshooter for one of the industry leaders
• Transformed a total of fourteen sites over a five year period
• Total of eleven new managers recruited from shop-floor in same time frame
• Researched and opened four new sites in four years
• Increased revenue for struggling sites by as much as 30% within six months
• Elected into Partnership in 2006 in South Africa
• Responsible for running multiple sites with full accountability for PNL validity and staffing
Personal details
Full driving license (clean)
Single, no dependables
Languages: English, Spanish, French (conversational), Catalan (conversational)
