An MBA graduate, with a rich experience of 8+ years in sales, marketing, category management, Go to market strategy and training's. I have sharpened my ability to align teams to work toward achieving organizational goals and KPI's.
I have always worked on different and challenging projects and successfully delivered to the expectations. Being part of different organizations, I have learned to work with cross cultural backgrounds, different and difficult situations and out of the box idea generation.
Due to diversified experience, I have experience in sales, marketing, category and GTM which makes me a unique combination.
Masters of Business Administration - MBA
Bachelors of Business Administration - BBA
Bikiya Industries - Category Manager - Jan 2021 - Dec 2021
- Heading category of a luxury brand i.e. TUX tissue
- Changed the structure, managed line extension and introduced new Channel i.e. E Distributor
National Foods - Zonal Sales Manager - Jan 2020 - Nov 2020
- Heading a sales team and surpassed previous achievements and achieved 124%
- Increased the numeric coverage and activated new trade channels
- Trained sales team on fundamentals and designed new KPI's for business
Abudawood Trading Company - Section Manager - Jan 2018 - Dec 2019
- Managed and launched a confectionary brand in Pakistan
- Hired and developed complete sales team nationwide and over achieved sales targets by 192% in first year
- Conducted trade marketing activities on ground for first moment of truth
1. Training & Development
2. Reading
3. Visiting and exploring new culture
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