Management
Sales
Marketing
December 2013 – July 2015 PIRELLI – Area Manager South – East Europe Business Unit Truck
Responsible for sales results and P&L generated by Business Unit Truck activity in South - East Europe ( Greece, Cyprus, Bulgaria, Romania, ex-Yugo countries and Hungary).
March 2009 – December 2013 PIRELLI TYRES ROMANIA SRL – Commercial Manager
Responsible to develop medium and long term business strategies, to manage the relationships with strategic partners and negotiate partnering agreements, to lead and coordinate sales and marketing plans, to define, implement and develop a clear and coherent distribution policy, to define an appropriate operational sales structure,... Responsible for P&L generated by replacement activity on Romanian market.
CAREER DETAILS
December 2013 – July 2015
Pirelli
Area Manager South – East Europe Business Unit Truck
Main responsibilities:
Developing and managing the business plan for South – East Europe ( Greece , Cyprus , Bulgaria , Romania , Ex-Yugo and Hungary):
Reaching yearly commercial targets for South – East Europe;
Managing South-East Europe BU Truck sales team;
Achieving marketing objectives compliance with promotional budgets and management of the product range;
Achievements:
Increasing market share of Pirelli with more than 1 point in 2014 vs 2013 in a total market shrinking by almost 2%;
Restarting the presence of Pirelli in truck segment in some of South – East markets ( Greece , Cyprus and Bulgaria);
Increasing the profitability of Business Unit Truck in South-East Europe area through a better negotiation of commercial agreements/trade conditions with all strategic customers;
Developing customer relationships, increasing the number of active customers and especially developing the quality of these relationships;
March 2009 – December 2013
Pirelli tyres Romania SRL
Commercial Manager
Main responsibilities:
Preparing commercial strategies as well as their implementation and results:
Designing short, mid and long plans evaluating tires market risks and opportunities;
Setting the related budgets and supervising their achievement;
Supervising marketing , sales , business development and sales services;
Developing marketing , sales and trade strategy in order to increase market share and profitability;
Reaching yearly commercial targets for each segment of the market: car , suv and light truck segment, motorsport tire segment , heavy truck, agriculture and OTR tire segment;
Achieving marketing objectives compliance with promotional budgets and management of the product range;
Managing commercial team ;
Achievements:
Continuously market share increase since 2009, with the pick in 2011 ( one of the best market share of Pirelli in Europe in premium brand segment);
Increasing the profitability of replacement activity in Romania through a better negotiation of commercial agreements/trade conditions with all strategic customers;
Preparing the company commercial strategy (3 year plans);
Developing the customer relationships, increasing the number of active customers and especially developing the quality of these relationships;
Developing the commercial organization for after market business;
September 2007 – March 2009
Bohdan Bolzano s.r.o., Czech Republic
Managing Director of Romanian branch
Bohdan Bolzano s.r.o. Company has been founded in 1994 being present in steel distribution market in Czech Republic, Slovakia and from 2008 in Romania. The main products that the company is selling are: rolled, forged, drawn and machined bars, plates and slabs, seamless tubes and hollow sections, tool and special steel. Starting with 2008 the company has decided to open the Romanian branch.
Main responsibilities:
To achieve the organization of the business considered appropriate by the company;
To represent the company in the relations with third parties, with the Romanian institutions and authorities;
To prepare yearly business plans;
To conduct the Romanian market research/survey;
To sign and execute, on the behalf of and for the company, contracts or other documents;
April 2001 – May 2007
Pneurom SA, Bucharest
Managing Director
Pneurom SA was a mix company created in April 2001 and having initially 80% Italian and 20% Romanian registered capital. PNEUROM started the commercial activity like one of Pirelli tires importer for Romania market doing distribution all over the country and official dealer for Michelin producer too (OTR and forklift tire segment especially).
Main responsibilities:
Preparing the business plan and his administration;
Responsible for yearly sales and financial results;
Drawing up the marketing plan and choosing the commercial strategies; organising the promotional campaigns; building the company image on the market;
Creating and managing commercial team;
Supervising the main customers (dealers and fleets);
Managing the relationships with the main company suppliers;
Achievements:
Developing a new successfully business. In 2007 Pneurom was one of the most representative tire distribution company in Romania with a turnover growing from 1.700,0 keuro in 2001 to 5.500,0 keuro end of 2006, under my commercial responsibility;
Obtaining positive yearly financial results, higher than the market average in tire distribution field;
Increasing the number of the employees working in Pneurom company from an average of 7 in 2001 to more than 30 beginning of 2007;
Launching, developing and managing the network of the main Pirelli tire dealers in Romania – “KEY POINT” (a Pirelli trade mark);
Building a new head-office and logistic platform between July ’05 – June ‘06 (direct participation in this investment project);
EDUCATION
Bachelors Degree in Telecommunications at Polytechnic University of Timisoara
Faculty of Electronics and Telecommunications (1987 – 1992)
Extra-professional Development: Polytechnic Institute of Timisoara, Marketing
and Management Optional Department (1989 – 1992)
PROFESSIONAL DEVELOPMENT
Business Education: Codecs – Open University of London
1) Professional Certificate in Management (31st of July 2000)
2) Diploma in Management (31st of December 2002)
ADDITIONAL SKILLS AND QUALITIES
Computer skills: MS Office (Excel, PowerPoint)
Clean Driving Licence: since 1987
Qualities: Leadership abilitiy, competence, integrity, likability, courage and inner strength.
PERSONAL INTERESTS
Driving, Travelling, Sports
