Profile
BA + MBA (Marketing) having commercial knowledge, worked in Textile & Technical Textile industry, mainly in Nonwoven Industry with total about 5 yrs of Marketing background in national and international market with an exceptional understanding of Marketing Strategies, Marketing Communication, Marketing Plan and Execution, Internet Marketing / Online Marketing/Digital Marketing, Market Research, Competitive Analysis, Branding & Positioning, Social Media Marketing, Lead Generation & Lead Management, Negotiations, Vendor Management, Joint venture and many more.
Areas Of Expertise
Sales & Marketing Plan and Execution
Internet Marketing / Online Marketing/E-Marketing/Digital Marketing
Marketing Communication
Branding & Positioning
Lead Generation & Lead Management
Market Research
Competitive Analysis,
Negotiations
Vendor Management
Event organize
Direct reporting to Director & CEO
Career Summary
Ass. Manager (Sales & Marketing)
2010 to Present
Fibre2Fashion Pvt. Ltd. (Formerly known as Sanblue Enterprises Pvt. Ltd.)
(Technicaltextile.net Fibre2fashion.com)
Technicaltextile.net is an initiative of Fibre2Fashion – the world’s largest B2B platforms for the global Textile & Apparel industry. www.technicaltextile.net would depict a global perspective of Technical Textiles – An emerging sector dominating future trends and technologies in Nonwoven & Technical Textiles globally.
A 24 X 7 platform that portrays a distinctive identity to technical textiles and would carry an assemblage of key information for suppliers, buyers consultants, institutes, associations, through news, articles, white papers, trade fairs & conferences happening around world. The portal would also align the needs of connoisseurs and industries, to disseminate quality and authentic data / information for the sustainable development in technical textiles by providing information about policy changes affecting national as well as international business.
• To update the website by Business leads, News, Articles, Trade Fairs, Machinery etc.
• Representing technicaltextile.net in major Exhibition and Conferences
• Experience in creating management decision support models and reports.
• Prepare business section on Nonwoven and technical textile sector
• Contact with nonwoven technical textile products buyers world wide
• Understand buying requirement and help to connect with suitable suppliers
• Prepare a comprehensive Online Marketing Plan and execute it
• Help to prepare project report in nonwoven sector
• Prepare Marketing Plan for Exhibition & conference
• Prepare Business Plan
• Identify and Evaluate new Business opportunity and Market opportunity in nonwoven sector
• Manage Direct Marketing, Public relations, Advertising, Online Marketing, Event Marketing
• Marketing Collaterals: Prepare Marketing Collaterals such as Brochures, Marketing Flyers, Product Datasheets, Manuals, Installation Guide, Quick Start Guide, etc.
• Organize online as well physical event
• Working closely with the management (Director and CEO) and with team leaders of different departments.
Achievements
Organize special conference on Nonwoven for Taiwan Nonwoven Association (March, 2014)
Help Taiwan Nonwoven Association members to set up industry and buying requirements.
Launch special Nonwoven Compendium (Did closely work with EDANA) for Nonwoven industry (October, 2014)
Participated in some of the International Events like Hightex 2013 – Istanbul, Techtextil 2013 – Mumbai, Technnotex 2014 – Mumbai & INDEX 14 – Geneva. CIDPEX 2015 – China.
I have also developed a network of over 10000 companies worldwide in the Nonwovens & Technical Textiles value chain.
Education & Qualifications
NORTH GUJARAT UNIVERSITY, LJIMS – AHMEDABAD 2008 – 2010
MBA (Marketing) – 55%
GUJARAT UNIVERSITY, SVMIT – BHARUCH, SURAT 2005 – 2008
BA English – 55%
Projects Undertaken
Master of Business Administration (MBA) – Marketing
Branding Strategy Report on ITC India ltd (E-Choupal)
Mobile industry Report 2005
Marketing strategy & consumer survey report of
