Career Summary
Marketing Specialist
EPAM Systems | Information Technology and Services, Minsk, Belarus
June 2013 – present
– Social media program plan development:
• Evaluated current state of company’s global social media activities and developed a unified corporate social media strategy for 2015 (integrated with website, email marketing and offline activities);
• Together with a team, worked on developing social media policy and social media kit to be used by all employees;
• Through market research and conducting interviews with providers, selecting the most appropriate social media management tool to be used across the whole company.
– Brand rollout campaigns execution:
• Evaluated weak points that needed to be considered when launching an evolved company brand (by conducting EPAM Brand Awareness Survey);
• Extended network of EPAM connections to universities by establishing relations with Belarusian Art universities within Visual Arts Initiative;
• Together with developers, worked out a Brand Certification online test that will be used globally to access all employees
– Full-cycle event management:
• Helped successfully organize representation of EPAM at international exhibitions (TV of Tomorrow, USA; Wolters Kluwer Tech Conference, USA; Adobe Nordic Launch Tour, Finland/Sweden/Denmark)
• Organized a special top-customers appreciation event dedicated to IIHF World Championship 2014 held in Minsk;
– Various analytical tasks:
• Provided guidance when choosing an email marketing automation tool by conducting market research;
• Conducted CIO-CMO research to prove one of the concepts for our study.
– Email campaigns execution via ConstantContact and Silverpop
– Competency centers marketing support;
– Creation and update of various presentations.
Intern, Market and Competitor Analysis
MAN Truck & Bus AG | Automotive
September 2012 – March 2013 | Munich, Germany
– Analysis of competitors in CIS countries (MAZ, KamAZ, GAZ Group);
– Monthly update of Registrations Report Bus;
– Analysis of key markets and key branches in these markets;
– Analysis of business risks;
– Collection and processing statistical data;
– Working with SDM and ECROSS;
– Testing reports for Business Intelligence Tool;
– Creation and update of various presentations and reports (also related to the above mentioned activities).
Sales and Marketing Assistant
certgate GmbH | IT Security, Nuremberg, Germany
November 2011 – June 2012
– Market and competitor analysis;
– Event management;
– Development of social media strategy;
– Working with Microsoft Dynamics CRM;
– Developing and processing delivery contracts and invoices.
Freelance Researcher
International Man | Investments
July 2011 – October 2011
Marketing Intern
AluminTechno GmbH | Construction, Minsk, Belarus
February 2011 – April 2011
Intern, Department of Economic Affairs with CIS Countries
Belarusian Chamber of Commerce and Industry
October 2009 – November 2009
Qualifications
Technische Hochschule Nürnberg Georg Simon Ohm
Master of Arts (M.A.), International Marketing, GPA: 1.6 (1 – max, 5 – min)
2011 – 2013
Belarusian State University
Specialist in Economics, International Economic Relations, GPA: 9.5 (10 – max, 1 – min)
2006 – 2011
Additional Information
– Social Media Marketing, SO ME Academy
– Competitive Strategy and Advanced Competitive Strategy, Coursera
– Educational events of Hanns-Seidel-Foundation. Scholar
– Intensive course of German language at Goethe Institute Munich. Scholarship of Goethe Institute
– German language courses at Goethe Institute Minsk
– CYCLE – Casey Youth Conference on Entrepreneurship. Vilnius, Lithuania
Languages
Languages:
• Belarusian, Russian – native languages
• English – proficiency
• German – fluent
Certifications
• Certificate of Social Media Marketing, License UC-UNL95UJZ, SO ME Academy, March 2015
• Goethe-Zertifikat C1 – good. Minsk, May 2011
• TOEFL iBT – 108 points from 120, Minsk, February 2011
IT Skills
• MS Office (very good),
• Internet/Social networks (very good),
• Windows Movie Maker (very good),
• CRM (very good),
• Atlassian Confluence/Jira (good),
• SPSS (good),
• Silverpop (good)
Selected Research Papers
• Competitive strategies of commercial vehicle manufacturers on the Russian automotive market – MAN, Mercedes, KamAZ (Master Thesis);
• Research of the Russian labor market for HR Department of Schaeffler AG;
• Identifying application spheres for a new lighting system of BavarianOptics GmbH;
• Promotion campaign for the Staedtler New Line;
• Analysis of the German footwear market and evaluation of market entry options for the Rockport company (Adidas brand);
• Survey of customers‘ buying behavior for Roeder Fireworks;
• Development of a controlling tool for Beiersdorf AG.
