Profile
Has within her working career worked in the diverse marketing world commencing with a Brazilian advertising agency giving her a great perspective of the communication market as well as the public view before moving to an established group of very traditional well-known Portuguese restaurants located in Brazil, Trindade and Bela Sintra, marketing directly with the costumers
Further exposure to marketing was with a Brazilian bank that works specifically with credit cards and loyalty programs. Presently working for a German pharmaceutical industry with a focus in human medicines (prescription and OTC) and animal health.
By nature has an out warding going personality and therefore maintains good working relationships with her peers, Supervisor/Manager and clients.
Achievements Include
• Strong ability to identify problems with minimal disruption and implement solutions to streamline efficiency and profit;
• Worked with multinational employees, contractors and suppliers; adapting style to meet differing cultures and environments;
• Hold personal pride for supporting colleagues to improve and advance to senior positions;
• Recognised for planning and working standards.
Career Summary
:2012 to Present:
Junior Marketing Analyst – Animal Health division
Boehringer Ingelheim, São Paulo, Brazil.
• Participated in the creation of the Marketing Plan;
• Measure what was sold with sale’s goal;
• Compile the reports with all the results for the Team;
• Manage and Control the budget;
• Complete the agencies’ briefing according to what was established;
• Create and analyze marketing researches.
• Responsible new products arriving in the country: understand the product; the target; created a brand plan according to what the Global surveys indicated.
2011 to 2012: Marketing Intern – Loyalty Programs for Visa and MasterCard
Banco Bradesco Cartões S.A., São Paulo, Brazil.
• Planning, development and implementation of marketing actions;
• Assisted in the program management;
• Assisted with program’s partners and their contracts;
• Manage and Control the budget
2011 to 2011
Marketing
Buffet Bela Sintra, São Paulo, Brazil.
• Responsible for all the marketing activities, such as marketing research, endomarketing, e-mail marketing, control of marketing budget and creation of seasonal promotions.
2010 to 2011
Advertising Editor Intern
Café Propaganda e Comunicação Integrada, São Paulo, Brazil.
• Activities developed: creation of retail’s campaign, institutional campaign, e-mail marketing, name of new products and visual identity;
• Creation and development of different actions at sale’s point.
Skills Summary
• Computer knowledge
Good knowledge of Word, Excel, Power Point, as well as e-mails and internet.
• Language skills
Fluent in Portuguese and English; practical knowledge in Spanish and French.
• Negotiation and influencing.
Education & Qualifications
• Escola Superior de Propaganda e Marketing (ESPM), São Paulo, Brazil.
Extensive Course in Neuroscience Applied to Consumer. 2015
• Universidade Anhembi Morumbi, São Paulo, Brazil.
Degree in Social Communication focus in Advertising and Publicity. 2010 -2013
• Escola do Futuro, São Paulo, Brazil
Elementary School and High School with certificate of CITA (Commission on International and Trans-regional Accreditation). 1999 – 2009
