KEY SKILLS
● Good communication skills and an excellent telephone manner
● Experience in being involved in multiple marketing campaigns in parallel
● Ability to work to tight deadlines and multi‐task
● Good understanding of methods to assess marketing ROI
● Ability to work in a fast paced and ever evolving environment
● Proven experience in launching new products
● Ability to troubleshoot independently
● Have a professional style of communication & ability to build rapport with prospective customers
● Ability of applying internet marketing strategies, using channels such as: social media, online PR, social networking.
EDUCATION
University Of Florence
2008‐2013
Degree in ”Management Internazionalizzazione e Qualitá” at the University of Florence, Italy
EMPLOYMENT HISTORY
Senior Commercial Executive
Perspective Publishing (London)
February 2015 – present.
Working at Perspective Publishing as Senior Sales Executive has allowed me to work at several publishing Titles, improving my existing skills and developing new ones. I’ve had the opportunity of both working at several established UK Magazines and at their events, to develop two new titles, heading them since the beginning, taking decisions about marketing and sales strategies.
The titles I’ve been working at include:
Pensioni & Welfare Italia: I’ve contributed to the development and strengthening of the title, positioning the brand on the market and in making it newsworthy in our audiences’ opinion.
Italia Assicurazioni: I have contributed to the birth and to the website’s positioning on the Italian market, finding the right strategy to give strength to the brand and see results in a short term, but also developing long term strategies. This will allow the brand to grow exponentially, reaching a successful brand awareness and ROI.
Charity Times
Pensions Age
European Pensions
Key responsibilities as Senior Commercial Executive include:
Making sure I deliver my own revenue targets across both print & digital products for each title
Manage client allocation, oversight of CRM, structuring of proposals and client negotiations
Strengthen existing relationships with clients & agencies whilst seeking new beneficial partnerships
Be proactive at finding leads & develop new business opportunities – at a market and client level
Liaise with the editorial and other departments to ensure the commercial team works in a cohesive manner
Taking decisions based on market analysis and research
Launching new products and ensure their success
Developing both short and long term strategies
Creating a strong brand awareness in the market
Sales Supervisor (The Dune Group, London)
2014 ‐2015
Tasks : Delivering a good customer service
Managing a team and training new people.
Organization skills: working in the stockroom and dealing with delivery and orders for new stock.
Sales Assistant (Selfridges, London)
2013 ‐ 2014
I’ve had the possibility to work with luxury brands as: Christian Louboutin, Jimmy Choo, Hugo Boss, Marc Jacobs, Ermenegildo Zegna and Louis Vuitton. I’ve improved my sales skills, learning different methods of customer service and sales.
Assistant Marketing Manager
(DISCO SPA, University of Florence, Italy)
2013
As Assistant Marketing Manager, I’ve been working on a project developed by the Tuscany Region. The project name’s “Tuscany NaturBen”. Tasks
Analysis and Research Laboratory; Gather consumer feedback; Write up advertisements
Report the results of market research.; Writing a final summary with analysis and conclusions
Assistant Marketing Manager
(Web Marketing Team,(Florence, Italy)
2012
Tasks:
Assist the Manager
Create websites
Create and develop advertisements
