SKILLS AND AREAS OF EXPERTISE
Business Performance Management; Senior Relationship Management
Effective Personal Leadership; Strong Customer Focus
Budget Management; Sales & Marketing
Distribution & Logistics; Customer satisfaction
Business Development ; Trade Marketing
Consumer Goods; Confectionery, Tobacco, Chocolate, Sweets; Dietary Supplements
PROFESSIONAL EXPERIENCE
Commercial Manager
Dacia Plant, Brasov
Oct 2013 – Present
Manage the commercial strategy and activities, develop, operate and maintain commercial systems and procedures that will meet the needs of the organisation, protect company’s commercial position for external market and domestic one. Net Sales Value increased by 22,3 % in 2015 vs 2014.
National Sales Team management, Logistic Team management, Warehouses Team management. Coaching and developing staff to manage performance and to achieve company growth
Oversee business strategy development, all sales channels, distribution, logistics, warehouses, and trade marketing management. Three new distribution channels achieved in 2014-2015, and 6 new contracts with International Key Accounts.
Budget management, business P&L, and operation management. Analysis, organization and oversight of costs and expenditures for whole business.
Identify, negotiate and manage strategic partnerships, senior level relationships. Review reports on the status of contracts, indicating current status with regards to financial situation and provide guidance and recommendations for improvements. A 25% increase in the number of customers in 2015 vs 2014.
National Sales Manager
Seca Distribution, part of Aquila Group, Ploiesti
Jan 2010 – Oct 2013
Sales strategy, business development, distribution channels management, senior relationships with customers.
Business P&L (8 digits in EUR yearly), budget management, set targets for Wrigley, Mars and Davidoff portfolios. Net profit increased by 7% in 2010 vs 2009, through increasing turnover by 12%.
Manage, lead, coach, and motivate a professional sales team – structure: 4 Regional Managers & 1 Key Account Manager, 32 Sales Directors, 175 sales agents. More than 38.000 customers supplied in 2012, company all time record.
Develop and manage the execution of the company’s standard operating procedures and processes for all sales positions. The “go to market” reorganisation of the division in 2013, resulting in a 3% cost diminution
Develop, monitor and provide management reports for the execution of sales results, and recommend sales improvement areas. Expanded North Region (Nov – Dec 2011) and Vest Region (Apr – May 2012) distribution in six counties, by implementing new routes. Net sales increased by 9%, and gross profit by 1,8%.
Regional Sales Manager
Wrigley Romania, Bucharest
Apr 1997 – Dec 2009
Distributors management, sales & trade marketing strategy, sales development. Expertise in implementing new channels of distribution. Local sales increased by 29 % in 2007 vs 2006 – the best result in Romania at that time.
Manage sales and merchandising teams in the area of responsibility: 3 Regional Managers, 1 Key Account Manager, 36 Sales Representatives. The highest weighted distribution for best-seller SKU’s in 2004 (98%, Nielsen research).
Exploiting the consumption potential of the region by increasing net weighted distribution and net numeric distribution. Sustaining marketing projects and distribution for newly-launched products, identify new sales opportunities. Very good results for implementing confectionery products – Juicy Fruit candy & jelly campaign in 2006 (68 % weighted distribution in the first 6 months, Nielsen research).
Manage the operational budget, trade marketing buget, oversee distributors bonuses.
Awarded for Effective Communication in 2005 and twice for Measured Risk Taking in 2007, 2008.
EDUCATION
Post Graduate Program In Management
Open University Business School, Bucharest, 2007 – 2009
Specialization: Performance Management, Customer Relations Management, Human Resources Management, Financial Management.
Bachelor Of Sciences In mechanical Engineering
Technical University “Gheorghe Asachi”, Iasi
1987 – 1993
Specialization: Machine Technology, majoring in Welding Technology
