Work experience — 4 years
February 2012 — till present
Itella Connexions, CRM/Digital agency
Moscow, www.itellaconnexions.ru
Strategic Planner:
• CRM strategies and projects development (B2C and B2B)
• Development of loyalty and membership programs, special campaigns and creative conceptions
• Development of branded Mobile App proposals
• Data analysis to find ways to attract new customers (online & offline acquisition mechanics)
• Building of multichannel communication system (email, sms, TM, DM, Mobile App)
• Development of prospect and lead generation activities
• Communication -calendar planning
• Audit of inside CRM systems and processes
• Trainings for crm and marketing managers(materials development and carring out)
• Research in internal and external market trends, analysis and audit of business processes, customer and competitor research, thinking outside the box
• Work and rule the teams of people inside and outside the organization
• Wide range of knowledge with experience in several roles and departments with different types of projects
• Participation in user testing and upgrade process, and ensure that business objectives are met.
• Collaboration with sales and marketing to identify customer support and technology problems and resolve them
• Conduct user workshops and other forms of requirements gathering, in addition to training workshops
Highlights:
Development of Loyalty program proposals for automobile, pharma & beauty brands (KIA Motors Rus, Abbott, Bayer, Hygienekinetics, Maybelline)
Development of CDB and emailing planning proposal for Audi Russia, KIA Motors Rus, Volkswagen
Development of emailing system proposal for Hubert Burda Media, Johnsons&Johnsons
Development of new products launch CRM support proposals for Loreal, Audi, Volkswagen, KIA Motors Rus, Pernod Ricard Rouss
Development of special projects support proposals for Pernod Ricard Rouss, Renault, Peugeot, Alfa-Bank
Account/project Manager:
• Managing relationships with specific customers for their organization, including completing sales
• Conduct meetings and demonstrations for clients and partners
• Stay up to date on innovations and trends in their field and how they might affect clients’ operations and needs
• Develop new business opportunities with existing clients by promoting company products and services
• Improve customer satisfaction by improving responsiveness and anticipating customer needs.
• Help on-board new clients
• Working with automobile companies (Audi, VW, KIA, Nissan),
• Deep and full diving in to the Client’s CRM, Day-to-day communication with Client
• Budgets, timings and proposals preparation and approval
• Reporting & Timings control
• Working with vendors (digital, design, copywrite, polygraphy, data entry and processing, call centers, etc)
• Executors briefing, coordination and control (programmers, analysts, strategists, designers, etc)
• E-mail marketing
• Data Bases processing and support
• Development, testing and working with CRM systems
• Event-management experience
• Coach, mentor and train new hires or more junior employees
Highlights:
Development and Management of MIAS 2012 CRM projects for Audi Russia
Development and Management of MIAS 2014 CRM projects for KIA Motors Rus
Development and Management of CDB for automobile brands
Development and Management of Trigger communications for prospects and owners for automobile brands
Development and Management of CRM projects during Winter Olympic Games for VGR (Audi Russia & Volkswagen Russia)
International experience
Implementation of several projects (Moscow International Automobile Salon, Central Data Base, Trigger Communications, Sochi Partnership project) in partnership with colleagues from Germany (Audi Head Office):
Daily communication (mail, phone calls, video conference) in English
Several business trips in Head office (1-2 weeks length each)
Organization of conferences, business meetings
Full-time accompaniment of colleagues for 1 month during Winter Olympic games 2014 (24 hours a day communication, working process, leisure time).
Education
Graduate in 2012
Plekhanov Russian University of Economics
Management, diploma with honours
Extra-curricular work
Leadership of The Committee of Foreign Relations:
Daily communication with University partners in English
Organization of studying and leisure time for foreign students
Professional development, courses
2007
Diplomatic Academy of the Ministry of Foreign Affairs of the Russian Federation
English, advanced
2015
The University of California, Irvine
Course “The Art of Negotiations”
Language
Russian — native
English —fluent
French — basic
Deutch, Italian — beginner/elementary
IT Skills
Windows XP, Excel, PowerPoint, Word, Access
SAP, ARIS, ConceptDraw MindMap
Other Skills
Driving license (category B)
Able to effectively make presentations to individuals and groups
Creativity and a sharp, detail-oriented, analytical approach to problems
Ability to come up with new ideas and see the entire business cycle
Additional information
2 weeks exchange travel (UK)
2 month experience abroad leaving (Germany)
