Profile
My very last position was Western Balkan Distribution Manager at Zoetis , but my business career has been built through rich 17 years experience in sales and marketing. I have gained this experience through various leading and managing positions. You can find more details in the attached CV.
Being ambitious, persistent, hard working and responsible had a great and positive influence on my career. I am determined, team-work oriented, ready to make quick decisions, problem-solving person. I am creative and innovative as well, successful in making things better. My strong communication skills with trade and marketing experience resulted, as well, with strong negotiating skills.
Through my business career my aim and task has always been to raise sales and profit which was only possible through the synergy of sales, marketing, regulatory (as an inseparable unit). Which means, finding the ways of raising sales, using effective marketing tools which and eliminating ineffective marketing tools, using strict regulatory strict across the region.
Well trained team and strong organization of business have always been my priorities and I considered them as the starting point of each business.
Career Summary
• 2013 – 2015
West Balkan Distribution Manager at Zoetis (Slovenia, Croatia, Bosnia, Serbia, Macedonia & Albania ) – creating and monitoring work of distributors in Veterinary Channel ( Companian animals and live stock business )
Description of the duties:
– Distributors risk, credit management and payments responsible
– Business budget creation and supervision, cooperation with business units
– Managing customer credit control, customer contracts, bonus agreements
– SAP implementation and integration including customizing SAP based on
– Business needs for markets of Slovenia, Croatia, Serbia, Bosnia, Macedonia & Albania
– Very close cooperation with other departments ( supply & demand, customer service, regulatory, finance, credit risk , sales and marketing department )
– Regular travelling /collecting orders with all distributors in the region
• 2005 – 2013
Specialist Channel Manager at Nestle Purina Pet Care team, Adriatic Region (Croatia, Slovenia, Bosnia) covering Croatia, Slovenia & Bosnia
– Creating and monitoring work of distributors in specialist sales channel (vets, agristores, pet shops, DYS & breeders) with the goal of achieving sales plan & sucessfull brand launches
Description of the duties:
– sales plan achievement
– budget monitoring
– trade marketing activities – creating and monitoring of implementation and execution, participation in meetings with buyers (KA and other customers)
– incentive – creating and implementing
– work with distributors (NPPC strategy implementation: meetings, presentations, SF trainings)
– field work – store check
– close cooperation with colleagues and other departments (grocery sales channel, marketing, logistic, finance)
Training
– Inspirational Leadership programme
– Part 1 – Inspirational Leadership
– Part 2 – Performance Coaching for Leaders
– Part 3 – Leadership in Action
– Management skills training: Management skills for managers, team leaders and project managers, Supera d.o.o., 24.11.2006.
– Finance for non-financial training, 24.11.2006.
– Anti Trust Training, 31.10.2006
• additional training
different trade courses as well dog & cat specialised courses
Achievements
Slovenia
– successful change of distributor 2011 – completed
Croatia
– sales results 2010 – reaching record volumes – completed
– successful change of distributor 2009
• 2004 – 2005
National Head of HORECA sales at “Stanic” d.o.o. – distribution of cold and deep frozen FMCG; 6 distributive centres, based in Zagreb
Description of the duties:
– management and organization of big sales team overall Croatia
– business planning & evaluation of results (managing, creating and implementing sales and marketing plan, analysing and monitoring sales statistic)
– sell out (strategy, planning, annual negotiation & contracting with KAs)
– marketing – planning, organizing and monitoring all trade marketing activities including implementation of space and category management, development and training of merchandisers’ team; creating, planning and monitoring marketing budget
– research, employment and training of new employees
– close cooperation with Supply Chain dept (forecasting, sell in – sell out results monitoring, new brands & range selection, negotiating with suppliers)
– close cooperation with other departments (logistics, accountancy, finance)
– trade development (new projects implementation)
• 2002 – 2004
Nestle Purina Specialist Channel Manager at Nestle Purina Adriatic Region (Croatia, Slovenia, Bosnia) covering Croatia, Slovenia & Bosnia (on the distributor headcount Atlantic Trade d.o.o. )
– creating and monitoring work of distributors in specialist sales channel (vets, agristores, pet shops, DYS & breeders) with the goal of achieving sales plan & sucessfull brand launches
Description of the duties:
– sales plan achievement
– budget monitoring
– trade marketing activities – creating and monitoring of implementation and execution, participation in meetings with buyers (KA and other customers)
– incentive – creating and implementing
– work with distributors (NPPC strategy implementation: meetings, presentations, SF trainings)
– field work – store check
– close cooperation with colleagues and other departments (grocery sales channel, marketing, logistic, finance)
• 2001 – 2002
Iri d.o.o. – private IT company
Commercial Director
• 1998. – 2001
Zagrebacka Pivovara ( the biggest beer company )
Personal assistant of regional Director
• 1993 – 1998
Radić Mehanika – family company
• 1992 – 1993
INA – the biggest national oil company
Education & Qualifications
1992. University of law , Zagreb
1985. High School CUO “Norbert Veber”, Sisak
1981. Elementary School “22.lipanj 1941”, Sisak
Languages
English –conversation skills and written skills
Italian – very good
IT Skills
MS Windows, Office packages (Word, Excel, Power Point, Internet, SAP)
Hobbies
• dog breeder
• owner of worldwide famous Dalmatian kennel
References
Available on request
