Qualifications
Kyiv National Economic University, 1999-2004.
Faculty: Economics & management.
Major: Economic theory. Degree: Master.
Skills
• Strategic and tactical planning of digital-companies.
• Experience in business negotiations.
• Developing of creative concepts varying complexity by using different channels of influence and technology. Development of integrated campaigns.
• Development of tenders:
o Organisation of package offer for each client
o Creative concept
o Strategy developing
o Creating a detailed step by step plan of work
o Working out with KPIs, timing , budgeting
• Work with different market segments (B2B, B2C).
• Design and planning of cross-platform programs.
• Experience with editorial shells.
• Development of site architecture. Create sites Custom Prototypes.
• Working with programs : Axure RP, Mindjet, Xenu’s, Photoshop, Redmine etc.
• Budgeting and timing. A clear understanding of market prices , campaigns margin evaluation
research, the ability to calculate the timing for certain types of work and the campaign in general.
Career Summary
Digital advertising agency “Digity” (agency specialization: social communications)
July ‘12 till now.
Director.
• Company management and development
• Financial planning and execution of the company’s objectives .
• Scope and motivation of the team.
• Time management.
• Customer Service:
o Strategic development
o Developing of multidisciplinary projects
o Work control.
o Control of contractors.
o Margin control for all customers.
• New business:
o Development, argumentation and selling projects to clients
o Development of tenders
Key customers and results in social networks in 2013:
• TezTior: №1 branded touristic community in Ukraine & Russia – about 600 000 users. “Bloggers in the hotel” project developed and performed in 2012 for TeaTour got shortlist of Effie Ukraine in “Media innovation” http://effie.org.ua/ru/winners/2012 Vide reel: http://youtu.be/Y0i2mbB6BLU
• Turkish Airlines: +46 000 users per year, avia-community #1 in Ukraine
• Fly Smartphones: started from March’13 – mobile community #3 in Ukraine
• Alfabank: First lead-generating project in social networks. During 3 months of work + 34 000 users, the most dynamic banking community in Ukraine, № 3 in the rankings. Video reel: http://youtu.be/Z2A0uNV5JUQ
• Branded page about Hungary
• Representation of the Turkish tourism in India. Maintain branding communities in the Indian market.
Digital advertising agency ”Tribal DDB Ukraine”
March ‘11 – July ‘12.
Account director.
• Development of client’s digital strategy.
• Direct involvement in the preparation of proposals for the agency’s clients and quality control of
outgoing proposals, followed by justification of the chosen strategies.
• Development of creative concepts, selection of tools for the campaign, channels of influence,
technologies for the task.
• Organization and control of agency staff for coordination and implementation of advertising
campaigns for clients of the agency;
• Participation in the preparation of presentations and status reporting.
• Promotion of all agency services to clients in accordance with established priorities;
• Coordination of ongoing operational work in the agency, distribution of tasks and monitoring of their implementation, participation in training of new employees.
• Selecting, setting goals and monitoring all contractors involved in the workflow.
• Preparation in all agency’s tender offers. Creative, technical solutions, budgeting, timing, presentation.
Key customers (full management):
• HTC
• OTP Bank
• Lipton
Participation at the level of strategy and tactics, the development of creativity (but not management)
• McDonalds
Cultural-Education Centre “Master Class”, Kiev
January’09 – March’11.
Account-manager, project manager.
• Development of concepts, selection of the success factors, milestones and recommended schemes of projects development
• Integrated Client Management – development of the plan and coordination of communication strategy on-line.
• Presentations preparing.
• Prepare of plans of expenditure, income, cash flow.
• Successful implementation of projects in accordance with the work plans
• Coordination and supervision of work.
Key Customers:
• Бутик-Отель «Ривьера»
• ГогольФест
• Мастер Класс
• Окешкин Клуб
• Оксфорд Класс
• KM Core
• Pellet Energy
• Art Galery M17
• Сайт по подбору персонала
“Gravis” LLC (TV channel “CITY” / TV channel “KINO”), Kiev
September’07 – December’08.
PR-manager.
• Development and implementation of TV-channel PR-campaign
• Development, planning and technical implementation of advertising radio-campaign of TV-channels
• Development and implementation of outdoor advertising campaign throughout Ukraine
• Close cooperation with the PR-departments of major publications of the country
• Development and implementation of internal BTL-actions
• Organization of photo shoots, writing articles, press releases, task workgroup
“GERMES BUILDING SYSTEM”, Kiev
May’07 – September’07.
Outsource.
• Development of corporate style (logo, brand book)
• Development and production of printed materials
• Development of PR-campaign: outdoor advertising, planning of advertising campaign in the print media
• Development of corporate website
AA “TABASCO”, Kiev
February’07 – May’07.
Key account manager.
• Doing trade-marketing programs for the «ELEXTROLUX» company.
• Implementation and monitoring of technics demonstration programs in specialized electronics stores (6 cities).
• Maintaining of merchandising programs (22 cities).
• Development and implementation of various encourage and loyalty programs for buyers
• Active assistance of the Agency in the implementation of internal projects (organization of trainings, corporate events)
“IMS Group Ukraine” LLC
July’06 – January’07.
Head of BTL Dept.
• Development and implementation of BTL-projects
• Development of various mechanics concepts, reward systems for participation in promo on the part
of the consumer, negotiating with the client, project presentations
• Compiling the complete budgets for approved promo. Calculation of profit margin.
• Human Resources (casting, presentation to the client, training)
• Document management
• Monitoring of promo
• Conducting of agency internal financial reporting.
“Studio 1+1” LLC TRC, Kiev
July’04 – July’06.
PR-manager.
• Media Planning: Preparing media plans, drafting direct and sponsorship programs
• Development, planning and technical implementation of advertising radio-campaign for 1 +1 Channel
• Development and implementation of outdoor advertising campaign 1 +1 Channel throughout Ukraine
• Close cooperation with the PR-departments of major publications of the country
• Development and implementation of internal BTL-actions
• Organization of photo shoots, writing articles, press releases, task workgroup
“GERMES BUILDING SYSTEM”, Kiev
May’07 – September’07.
Outsource.
• Development of corporate style (logo, brand book)
• Development and production of printed materials
• Development of PR-campaign: outdoor advertising, planning of advertising campaign in the print media
• Development of corporate website
AA “TABASCO”, Kiev
February’07 – May’07.
Key account manager.
• Doing trade-marketing programs for the «ELEXTROLUX» company.
• Implementation and monitoring of technics demonstration programs in specialized electronics stores (6 cities).
• Maintaining of merchandising programs (22 cities).
• Development and implementation of various encourage and loyalty programs for buyers
• Active assistance of the Agency in the implementation of internal projects (organization of trainings, corporate events)
“IMS Group Ukraine” LLC
July’06 – January’07.
Head of BTL Dept.
• Development and implementation of BTL-projects
• Development of various mechanics concepts, reward systems for participation in promo on the part of the consumer, negotiating with the client, project presentations
• Compiling the complete budgets for approved promo. Calculation of profit margin.
• Human Resources (casting, presentation to the client, training)
• Document management
• Monitoring of promo
• Conducting of agency internal financial reporting.
“Studio 1+1” LLC TRC, Kiev
July’04 – July’06.
PR-manager.
• Media Planning: Preparing media plans, drafting direct and sponsorship programs
• Development, planning and technical implementation of advertising radio-campaign for 1 +1 Channel
• Development and implementation of outdoor advertising campaign 1 +1 Channel throughout Ukraine
• Close cooperation with the PR-departments of major publications of the country
• Development and implementation of internal BTL-promo (anniversaries, holidays for employees, business presentations, photo exhibitions, etc.)
• Planning and Budgeting
