Profile
Working for an agency, I managed all aspects of my E-commerce clients’ websites, which included day to day functions as well as creating strategic plans for future growth.
I specialised in the field of SEO for 5 years; 4 of which was spent on international brands competing in Search Engines like google.nl, google.fr and many more.
My digital career started In Social Media and ePR.
All of the above has given me a great understanding of the Digital arena.
Skills
Communication Skills
Organisational skills
Customer Satisfaction
Industry Insights & Market Trends
Learning & Development
Detail Orientated
Conversion Tactics Marketing Planning
Website Design Management
Competitors Insights
International Brands
Team Leadership
Reporting & Feedback
Production/Operations/Project Management
Awards
Annual Performance Award (Osiris Trading), 2009
Professional Experience
Digital Planet
Position: Self Employed
Period : November 2014 – August 2015
Responsibilities:
• Adhere to internal processes for Design Department.
• Adhere to internal processes for Content Department.
• Adhere to internal processes for Development Department.
• Engagement with executives at client level.
• Present information clearly and effectively in oral and written format.
• Maintain comprehensive documentation of tasks and share with client and line manager.
• Maintain a centralised filing method on the server.
• Maintain an up to date electronic calendar.
• Handle customer queries and have the foresight to escalate to management when required.
• Maintain a high rating from clients on the account manager related questions during the Client Satisfaction Survey.
• Market research on industry trends and best practise relating to e-commerce.
• Share industry insights and market trends with clients.
• Demonstrate knowledge of the end user.
• Map and understand propriety customer processes and procedures.
• Demonstrate knowledge of competitors.
• Undertake relevant training to improve skills.
• Conduct monthly audits for my clients’ websites.
• Provide motivation for the value of new features to be implemented on the websites.
• Provide motivation for the value of enhancements to be implemented on the websites.
• Facilitate meetings with client and Design and/or Agency to ensure client satisfaction.
• Have a clear understanding what conversion rates my website and marketing campaigns are delivering.
• Consistently undertake actions to improve conversion rates.
• Compile, maintain and review an Account Plan for each client.
• Compile a comprehensive Marketing Plan for each client.
• Compile monthly reports with detailed analysis and recommendations.
• Host monthly strategic meetings with the client and line manager.
• Ensure the company’s adherence to the Service Level Matrix.
• Interpret available data to develop strategies that boost sales.
• Collaborate with relevant teams to ensure profitable products are sourced, promoted & sold during campaigns.
• Provide strong motivation for the value of development projects and obtain client approval.
• Provide strong motivation for the value of marketing campaigns and obtain client approval.
• Log all time spent on the account.
• Provide service to clients that warrants an above inflation increase during the annual review.
Self Employed – Online Company Registration
Position: Self Employed
Period : May 2013 – August 2014
Responsibilities:
• Managing all aspects of marketing and operations.
• Customer communication– solving all client queries.
• Ensuring timely delivery.
• All administrative functions.
• Building and maintaining e-commerce WordPress website.
100 Degrees Online Marketing – Internal promotion from Kadabra Marketing
Position : Operations Manager
Period : July 2012 – April 2013
Responsibilities:
• Managing the Web and Reports departments.
• Ensuring timely delivery from various departments on client projects.
• Creating and implementing strategies on various PPC campaigns.
• Meeting with clients to discuss PPC performance and strategies as well as on page conversion strategies.
• Creating strategies to ensure clients’ websites are optimised in order to ensure optimal conversions from PPC as well as all other traffic.
• Performing quality control on websites and landing pages and delivering strategies to maintain/improve conversion rates.
• Managing communications with team members to facilitate maintenance on PPC campaigns, websites and landing pages.
• Preparing project status reports for management.
• Kept Sales/Account Managers up to date on client project progress.
• Overseeing and commenting on all customer reports prior to sending them to clients.
• Ensuring optimal high quality score for Google AdWords through on-page and other elements.
• Developing and managing PPC campaigns on multiple networks.
• Managing Google Places activation and maintenance.
• Managing various PPC campaigns.
• Conducting extensive keyword research for PPC and SEO.
Kadabra SEO Online Marketing
Position : Production Manager
Period : November 2011 – June 2012
Responsibilities:
• Conducting keyword research for SEO projects.
• Analysing websites and document changes required for SEO.
• Monitoring, on an on-going basis, clients’ SEO results and manage projects to ensure continued high rankings.
• Providing ongoing support of all SEO initiatives including reporting, analysis and optimisation recommendations.
• Proactively making strategic SEO project recommendations.
• Implementing landing page strategies for search engine quality score.
• Ensuring that all departments reach company goals.
• Consulted with Director on key SEO strategies.
• Serving as liaison with 100 Degrees Marketing which handled sales.
Osiris Trading – Promoted within company
Position : ITG Manager (Internal Traffic Generation Department)
Period : May 2011 – October 2011
Responsibilities:
• Managing blog strategies for international brand websites.
• Managing the optimisation of blog websites for search engines (mainly Google).
• Managing network websites with WordPress and optimising sites.
• Consulting other departments on general SEO practices.
• Providing SEO training to various other departments.
• Keeping up to date with SEO practices online.
• Blog Network Meta Data management.
• Conceptualising web content strategies.
• Managing outsourcing resources and finances.
• Managing keyword research and implementation.
• Implementing various SEO strategies for various international brands.
• Managing all department finances.
• Reporting on all projects to Exco.
Osiris Trading – Promoted within company
Position : SEO Analyst (SEO department)
Period : June 2009 – April 2011
Responsibilities:
• Implementing blog strategies for international brand websites.
• Optimising blog websites for search engines (mainly Google).
• Implementing network websites with WordPress & optimising sites.
• Providing SEO training to various departments.
• Keeping up to date with SEO practices online.
• Meta Data creation and implementation.
• Implementing web content strategies.
• Managing outsourced resources and finances.
• Keyword research and implementation.
• Implementing various SEO strategies for the various international brands.
• Managing department finances.
• Reporting on project status and results to management.
Osiris Trading – Promoted to permanent position
Position : ePR and Social Media (SEO department)
Period : April 2008 – May 2009
Responsibilities:
• Planning and distributing press release for 6 different brands in 8 different languages.
• ePR strategy.
• Creating blog strategy for brand websites.
• Keeping ePR SEO friendly.
• Optimising blog websites for search engines (mainly Google).
• Creating a network website with WordPress and optimising.
• Training on SEM specifically in ePR.
• Consulting other departments on general SEO practices.
• Keeping up to date with SEO practises online.
• Reporting.
• Managing department finances.
Osiris Trading
Position : Social Media Temp
Period : Jan 2008 – April 2008
Responsibilities:
• Creating Short Videos
• Loading Videos to Youtube and other social media video websites.
• Reporting to management.
Technology
Software: WordPress, Joomla (basic), MS Office (Word, Access, Excel, PowerPoint)
Web/Multimedia: Google Adwords, Google Analytics, Google Webmaster Tools, Custom Content Management Systems, Facebook Business Pages, Directories, Blogs
Education/Qualifications/Training
Matric – Class of 2002
BComm Degree (Corporative Communication and Tourism Management) – Class of 2007
Google Analytics Certification – 2015
Attended eTail Ecommerce Conference in London – Sponsored by Digital Planet July 2015
Leadership and Communication Course – Futuristic Training CITA Certification 2015
References
Available on request
