Work Experience
Business Analyst, Enterprise Business
Maxis Berhad – Kuala Lumpur
September 2014 to Present
• Develop and provide support to the department head in creating analysis reports to facilitate in relevant business units
• Study and develop segmentation reports from the information obtained for future planning
• Create and develop an information analysis from various sources of raw data
• Provide support for segmentation data extraction for market study and future research
• Responsible for monthly business deck updates and presentation for business stake holders
• Managed FY’15 Sales Incentive Payout structure for Corporate Account Managers
Senior Associate, Performance Management, Pricing & Analytics
Digi Telecommunications Sdn Bhd – Shah Alam
October 2013 to August 2014
• Working closely with Product Marketing and Finance on business analysis/Business case development for prepaid pricing initiative
• Develop & maintain standard dashboard & trigger and revise as & when required
• Close monitoring each respective segment and product performance in revenue and subscriber base
• Detail analysis as and when required when there is an anomaly/pre and post campaign and present analysis/ finding/comment/suggestion to Product Marketing for KPIs improvement
• Closely monitor and analyze competitors pricing movement
• Provide opportunities/trigger reports with recommendation to respective stakeholders
Associate, Business Planning
Measat Broadcast Network Systems Sdn Bhd – Kuala Lumpur
May 2010 to September 2013
• Develop and provide support to the department head in creating analysis reports to facilitate in relevant revenue driven units in tracking their performances
• Study and develop segmentation reports from the information obtained for future planning
• Create a data warehouse for mining, segmentation and research analysis
• Create and develop an information analysis from various sources of raw data
• Provide support for segmentation data extraction for market study and future research
Achievements
• Key member in creating a Monthly Performance Dashboard in tracking performance for all the Business Units. Responsible for its monthly updates
• Key member in creating a Disconnection Behavior Pattern and Customer Scoring Mechanism for existing Astro customers, to study on the customers’ behavioral trend
• Assisted the unit in consolidating existing campaign codes used throughout all business units, and standardize on the definition to be updated in the system
Awards
• GO BEYOND AWARD 2012 – Top Achiever, Business Planning – Customer Division’s Rally (Sydney 2012)
Education And Qualifications
Bachelor’s Degree (Hons.) in Information Technology
Multimedia University – Cyberjaya, Malaysia 2008
Diploma in Computer Science
Universiti Putra, Malaysia 2002
Skills
Data Analysis (5 years), Business Insights (5 years), Business Analysis (5 years), Advanced Excel (>5 years), SAS (4 years), SQL (4 years), Qlikview Developer/Designer (3 years), ACL9 (>5 years), EDW Business Objects (5 years)
