Profile Summary
Professional with ten years of experience in the area of marketing, analysis and business development as well as leadership experience; creative, multilingual team-player with significant international experience.
Work Experience
May 2014 – Present
Wiley / Ernst & Sohn, Berlin, Germany
Group Manager Marketing
• Responsible for book and journal revenue at Ernst & Sohn
• Conducted market and customer research to identify new areas of growth for entire company
• Developed 3-5 year strategic marketing plans for online products, such as company website, online databases and company blog
• Advised management regarding marketing automation processes and implemented new emailing and newsletter tool (Eloqua) across all departments
• Evaluated existing processes within the marketing team (5 people) and implemented new agile management tools that improved team effectiveness
(since July 2015: Maternity Leave with son Charlie as well as Spanish classes at Spark Language School (El Puerto de Santa Maria, Andalusia)
January 2013 – April 2014
Marketing Manager
• Coordinated marketing activities for Ernst & Sohn’s online products by applying a mix of online and offline marketing measures
• Represented Ernst & Sohn at industry events and led negotiations with different societies regarding Ernst & Sohn’s journals
• Developed content marketing strategies and thus increased number of newsletter subscribers and monthly visitors to website
• Conducted online surveys to measure and improve customer satisfaction with online products
October 2012 – April 2013
Freelance Work, Berlin Germany
Online Marketing and Inventory Management,
October 2010 – February 2012
Viacom International Media Networks, Berlin, Germany
Online Planner & Inventory Management
• Responsible for planning and booking online marketing campaigns with customers and media agencies
• Acted as single point of contact for media agencies
• Monitored, optimized and evaluated ongoing advertising campaigns
• Conducted market and competitive research and analysis
• Managed inventory analysis and optimization
November 2011 – October 2012
Maternity Leave with son Miko
July 2008 – September 2009
SAP AG, Berlin, Germany
Marketing Specialist, Global Software & Technology Partner Program Office
• Built and implemented monthly analysis of SAP’s partner ecosystem
• Managed the global nomination and selection process of SAP’s award program for partners, the Pinnacle Awards, across all partner tracks as well as the organization of the award ceremony
• Completed data cleansing project in order to incorporate SAP’s technology partners into SAP’s partner program, PartnerEdge
• Contributed to Software Solution Partner Acquisition for PartnerEdge
February 2007 – August 2007
SAP Labs, Palo Alto, USA
Marketing Specialist, Global Technology Partners,
• Conducted marketing activities with partners located in California
• Managed SAP’s presence at various partner events in California
• Produced monthly newsletters to partners
• Responsible for updating Global Technology Partner information on SAP’s website and intranet
May 2006 – June 2008
SAP AG, Walldorf, Germany
Marketing Specialist, Global Technology Partners,
• Planned and managed the SAP booth at partner events and presented SAP solutions to prospects and customers
• Conducted marketing and branding activities with SAP’s technology partners
• Planned marketing costs and controlled ongoing activities
• Handled technology partner communication
November 2005 – April 2006
Manpower, Heidelberg, Germany
Project and Team Assistant for SAP
• Organized and managed team activities and events
• Supported various marketing activities with SAP’s technology partners
• Responsible for reporting, logistics and budget assistance for the Global Technology Partners department
April 2005 – September 2005
LAE Engineering, Nußloch, Germany
Bachelor Thesis and Team Assistant,
• Responsible for logistics and office management
• Lead and organized the relaunch of the company website
• Bachelor Thesis: “A Marketing Concept for a Medium-sized Company Establishing a Business Platform in the Middle East (Grade: 1.1)”
February 2004 – March 2004
Dystar / Bayer, Barcelona, Spain
Internship: Operations and Logistics
July 2001 – July 2002
Scrimgeour Family, London, UK
Au-pair
Education
2005
University of Applied Sciences, Fulda, Germany
Bachelor of Business Administration: International Management,
Including: One semester abroad at University of the Sunshine Coast, Brisbane, Australia, July 2004 – December 2004
2001
Bergstraßen Gymnasium, Hemsbach, Germany
Allgemeine Hochschulreife,
Qualifications
Languages: Mother Tongue in German, business fluent in English, proficient in Spanish (B2)
Computer Skills: SAP CRM, SAP SRM; E-Mailing Tools: Mailchimp, Eloqua; CMS: Drupal, WordPress, Kapost
Training: Product and Marketing Strategies for Digital Content (2014), Digital Marketing (2010), Online Marketing and E-Commerce, Fernschule Weber (ongoing)
Interests: Travel, Running, Yoga, Photography
