STRENGTHS
Managing change:
– Change manager by definition, able to facilitate change in fast moving organizations or markets
– Ability to see the bigger picture, strong negotiation skills, capacity to convince people when transformation needed
– Results oriented, pro-active and accountable person with strong desire to take on responsibility and consequences
Business development:
– Development of national market coverage in different industries, starting from scratch (modern and traditional trade)
– Introduced new products and opened new markets for most businesses
Strategic thinking:
– Ability to integrate all elements in a big picture
– Turn market and consumers voice into opportunity for the company and innovate to fulfill those needs
– Develop strategy implementation plans, lead and control the implementation (project management).
Open:
– Connects well internally and externally, ability to quickly maintain trustworthy professional relationship which has a very high internal level of respect
– People persona, genuine interest in the person; great communication and social skills, comfortable in developing relationships at all levels, starting with lower positions and ending up with higher position people
Doer:
– Hands-on mentality, pragmatic in approach and execution. Well structured, actionoriented approach to problem solving, ready to take decisions and to be accountable for them
– Ability to work under pressure, to always show enthusiasm, drive and determination Coaching skills:
– Ability to develop people, give continuous and real support to direct reports, colleagues and business partners
– Empower people to enjoy work, own their projects and celebrate results
Result oriented:
– Acknowledgment of the financial objectives and determination to achieve those key indicators
PROFESSIONAL EXPERIENCE
2011 – Present
MANAGING DIRECTOR
VINCI MANAGEMENT & MARKETING
Responsible to negotiate and manage consultancy projects to medium size local companies, including deliverable growth objectives (revenue growth, numerical distribution, market share); profitability (cost and payment terms reduction, net profit increase) and organizational objectives, such as: Team restructuring and/or set-up in line with the company and market needs and potential.
Services provided are in the following main areas:
– Product portfolio optimization: define and develop the products with relevance in revenue and also with major contribution to the profit
– Numerical distribution and market coverage: negotiation or renewal of all modern trade agreements, optimize the traditional trade coverage around the country, open new channels of distribution according to market potential
– Trade marketing strategies: develop and implement tailored plans for distribution channels
– Evaluation of the business: evaluate all components from strategic point of view. Create a strategy and a business plan according to client’s priority
– Negotiation support: build negotiation strategies for all major clients and/or suppliers and give assistance during the implementation process
Main achievements:
– Revenue growth: grew revenues with double digit in the first 12 months of the implementations
– Cash flow improvement through payment term reduction: from nearly 89 days to 14
– 26 days (depending on regions)
2006 – May 2011
MANAGING DIRECTOR (Romania and Bulgaria representative offices of PODRAVKA)
PODRAVKA Romania (Part of PODRAVKA Group, Croatia – food producer,owner of Vegeta brand)
Responsibilities:
– Fully represent the company in all trade relations in both countries and develop strong, national coverage distribution systems
– Recruit and manage the direct sales and marketing teams
– Business development: build medium term business plans (3-5 years) and maximize profitability, gain market share and ensure organic growth over years
– Budgeting, cost control, cash flow, stock management
– Responsible for local marketing plans, new product launches and network developments
– Supervision, evaluation and coaching of the teams
Main achievements:
– Sales results: nearly doubled the market share in volume, increased more than four times the monthly average sales volume 2010 versus 2006
– Reduced outstanding receivables to a minimum level of risk
– People: Professional Development of the managers, in both countries Romania and Bulgaria
– Successfully developed an External Market from a sales project to a profitable organization
DETAILS OF FURTHER EXPERIENCE CAN BE PROVIDED UPON REQUEST
QUALIFICATIONS
Executive MBA – TIFFIN University, Ohio, USA
2008 – 2010
Bachelor Degree – Mechanical Engineer (TCM); Faculty of Machine Building Technology, University of Bucharest
1986 – 1991
RELEVANT TRAINING
– Certified Coach, Trainer and Speaker on John Maxwell Team
2011 – 2012
– Authorized Trainer for adult professional education, according with Labor Ministry and National Education Ministry, certified by CNFPA
2008
– Authorized Trainer for “Spirit of Enterprise” – program of The Larry Farwell Company
2009
AFFILIATIONS
Volunteer – Senior consultant and teacher – Leadership Academy Arad
Volunteer – in different social projects and NGO in last 20 years.
