Profile
A well presented positive person, whose personality is both warm and persuasive, with an ability to communicate clearly and efficiently. Enjoys the challenge of both working with and motivating people. Extremely well-organised with a strong awareness of administrative processes and organisational duties; further complimented by a strong attention to detail and endless enthusiasm.
Education
Saint Martin’s Sixth Form September 2000 – June 2002
Saint Martin’s School for Girls September 1995 – June 2000
Qualifications
A Levels Art (B) / Business Studies (B) / English Literature (B)
AS Level Dramatic Arts (B)
GCSE’s 10 (A’s and B’s)
Other
Young Enterprise Business Student (Credit), Adecco ‘Temp of the Month’ (June 2006), LAMDA Drama Awards, Duke of Edinburgh (Bronze Award)
Training
MAC / Microsoft Word / Excel / PowerPoint / Adobe Photoshop and Illustrator / Alterian CMS/
Radian 6/ Synergist / Traffic Time Management / Data Valley/ WorkFlow Max / Campaign Monitor
Career Summary
Elk Digital (Digital Marketing Agency)
January 2015 – Present
Project Manager
● Management of all client strategy across a portfolio of accounts (print and digital), advising clients on how to achieve their business goals efficiently
● Overseeing on-going retainer activity and project work for all clients, ensuring work is delivered to the highest standard, on time and to budget
● Build and delivery of email campaigns
● Maintaining a clear and succinct understanding of the client’s needs and effectively briefing through into creative/studio
● Copywriting for both online and printed content based projects
● Responsible for driving business growth through existing clients, developing a proactive action plan for accounts in order to meet client retention and budget target
● Sole management of the agency brand, website and forthcoming brand launch
● Supporting the Managing Director in new business acquisition and all internal business processes
● Sole responsibility for the development of all client offerings (Social, Print and Website related packages)
● Liaising with suppliers (print, signage and external agencies)
● Responsible for all financials, inclusive of invoicing and forecast reporting
Arden Interiors (Office Interior Design/Seating/Development)
March 2014 – December 2014
Marketing Executive (contract)
● Communicating with target audiences and managing customer relationships via multiple channels
● Maintaining and updating both company websites, developing content and liaising with developers
● Sourcing advertising opportunities – local, regional, national and specialist publications
● Managing the production of all marketing materials
● Writing and proofreading copy – optimised content for web as well as print content
● Liaising with designers and printers
● Arranging the effective distribution of marketing materials;
● Maintaining and updating customer databases
● Contributing to, and developing, marketing plans and strategies
● Managing all financials
● Evaluating marketing campaigns
NEC Group (Exhibition/Events/Marketing Group)
January 2014 – February 2014
Freelance Account Manager – National Indoor Arena & LG Arena (contract)
● Managing all marketing requirements for the NIA and LG Arena, as well as sub brands, MemoryHaus and amplify
● Liaising with clients to formulate concise briefs relevant to ongoing digital and print campaigns, making recommendations back to the clients based upon the initial brief
● Facilitating the production of a MemoryHaus business proposal piece, setting pagination and copywriting content prior to briefing design team the creation of the look and feel
● Supporting the Communications and Marketing Manager with all aspects of the ongoing redevelopment of the NIA
● Overseeing the design and implementation of the new redevelopment interim brand, across all marketing collateral applicable to the NEC Group
● Liaising with suppliers regarding the production of all elements applicable to the rebrand, as well as ongoing works within the group
● Managing the installation of all large format signage, ensuring the level of quality desired was achieved
● Attending weekly studio meetings at the NEC to brief design on forthcoming work
● Maintaining a clear and succinct understanding of client needs and effectively briefing through into creative/studio
● Quoting and managing financials for all works under my management
● Maintaining a concise WIP, detailing every aspect of each job being worked on, inclusive of supplier costs and details thus ensuring an efficient working/budgetary process
LIFE Agency (Integrated Multi Channel Agency)
December 2013
Freelance Account Manager – Molson Coors (contract)
● Tasked with creating a client facing proposal detailing the execution of a social media competition, aimed at promoting the Coors Light ‘Damme Cold’ campaign
● Strategising as to how best to achieve maximum consumer awareness via varying social media platforms, effectively conveying the desired message and achieving adequate consumer engagement
● Formulating the best technical approach with regards the implementation of social media tools to capture data and manage the competition efficiently
● Managing design concepts through creative/studio
● Liaising with numerous suppliers as to the best course of action concerning the production of prizes, cost and quantity
● Setting up the fulfilment process from production sign off through to delivery
● Ensuring all processes both comply with Molson Coors legal guidelines and budgetary requirements
● Maintaining a clear and succinct understanding of the client’s needs and effectively briefing through into creative/studio
ROK Creative (Integrated Multi Channel Agency)
September 2013 – November 2013
Freelance Account Manager (contract)
● Point person and sole management responsibility and accountability for a variety of accounts, inclusive of Tom Tom and Browns Restaurants
● Managing day to day client expectation and developing extensive knowledge of the product
● Overseeing both print and digital campaigns from concept through to execution
● Making recommendations back to the client based upon the initial brief
● Maintaining a clear and succinct understanding of the client’s needs and effectively briefing through into creative/studio
● Copywriting for both online and printed content based
● Quoting and managing financials for all campaigns under my management
● Managing oversees communications and travel
● Supporting and developing Account Executives
BIG Communications (Integrated Multi Channel Agency)
January 2013 – September 2013
Account Manager – Harley-Davidson US & Europe
● Point person and sole management responsibility and accountability for Harley-Davidson US and Europe
● Managing day to day client expectation and developing extensive knowledge of the product
● Overseeing both print and digital campaigns from concept through to execution
● Making recommendations back to the client based upon the initial brief
● Maintaining a clear and succinct understanding of the clients’ needs and effectively briefing through into creative/studio
● Quoting and managing financials for all campaigns under my management
● Managing resource time in correlation to time quoted to the client to ensure profitability
● Full management of the 2014 Harley-Davidson literature campaign, inclusive of 16 European language translations (proof reading for consistency, grammar and product registration/trademarks)
● Sole management of the 2014 Harley-Davidson photo shoot in the United States for 4 weeks. Liaising with the US and EU clients on set, ensuring the correct shots were captured and maintaining the production from every angle
● Conducting regular client meetings, face to face and via status calls
● Supporting and developing Account Executives
Creative and Brand Ltd (Integrated Multi Channel Agency)
Sept 2012 – January 2013
Account Manager
● Point person with sole management responsibility and accountability for:
Ragley Hall, Mansion Student, Thames Clippers, Goodwood Estate, West Bromwich Albion FC, London Property Exchange, Cavex, JM Maunder Interiors, GBR Phoenix Beard, Jones Lang LaSalle, Colliers, GJS Dillon, Evenacre, Wrenbridge, KWB, GVA, Savills, SCC Technology, Action For Children
● Managing day to day client expectation
● Overseeing both print and digital accounts
● Making recommendations based upon SEO, PPC, Email and Social Media
● Quoting and managing financials for all clients under my management
● Responsible for developing and maintaining new business
● Project managing campaigns from concept through to sign off
● Briefing into creative/web development
● Managing and booking time within studio through the use of Traffic Time Management system
● Liaising with suppliers, as well as obtaining quotes (print, signage and external agencies)
● Conducting regular client meetings, face to face and via status calls
● Supporting and developing Account Executives
● Reporting directly to the Brand and Creative Directors
● Supporting and attending new business pitches
Cogent Elliott (Integrated Full Service Agency)
Jan 2011 – Sept 2012
Account Manager – Land Rover Global
● Point person with sole management responsibility and accountability for:
– Germany – Italy
– Austria – France
– Netherland – Spain
– Middle East English/Arabic – South Africa
● Maintaining all aspects of each market’s website – pricing, imagery, new pages, campaigns, SEO, press releases
● Implementing updates to websites through Alterian Content Management System.
● Meeting market expectations by developing tailored solutions for individual market needs
● Manage UK and overseas market visits to ensure model year standards are maintained
● Responsibility for all artwork alterations for markets through the use of Adobe Photoshop – hero images, promotion units, press release imagery etc
● Lead on monthly status calls to ascertain progress on current and upcoming projects
● Continual liaison with Land Rover Global to ensure all market requests fit Global Website guidelines
● Overseeing and implementing the digital launch of the New Range Rover and Range Rover Evoque, inclusive of the new Victoria Beckham Limited Edition campaign
● Managing marketing executives to ensure work is complete to required guidelines
● Liaising with 3rd Party agencies employed directly by individual markets
Xperience This Strategic Marketing (Events Direct Marketing)
Feb 2010 – Aug 2010
Events Assistant (contract)
● Coordinating marketing and promotional campaigns
● Overseeing website design and development, writing and proofreading copy.
● Sourcing and liaising with suppliers and venues
● Involved in the organisation of select corporate events
● Managing budgets and general administration
Allen Ford (Flagship Ford Car Dealership)
Oct 2009 – Feb 2010
Commercial Sales and Marketing Coordinator (contract)
● Exploring potential marketing opportunities, inc. campaign ideas in order to increase sales
● Responsible for all administrative processes within the Commercial Vehicle’s department
● Invoicing, maintaining customer accounts
● Updating vehicle information, registration and tax
Aylesbury Country House Hotel (Manor House Hotel)
May 2009 – Aug 2009
PR Officer (contract)
● Promote awareness of new management within defined budget constraints
● Event coordination to promote the hotel’s conference facilities / functions rooms
● Develop new business opportunities
● Research property history potential for involvement with TV production, ‘Most Haunted Live’
● CAMRA, beer festival, stalls for local produce to be included on restaurant menu
● Copywriting for the hotel, dining competitions, booking adverts and local features
Birmingham Repertory Theatre (Theatre Company)
Jan 2009 – Feb 2009
Freelance PR Executive (contract)
● Coordination of annual Gala Ball
● Management of guest list
● Preparation of literature and gift bags
● Dealing with all general enquiries
JR Promotions (Public Relations Agency)
Aug 2007 – Dec 2008
PR Account Executive
● Managing PR campaigns for two leading pub chains throughout UK
(M & B (34 pub campaign) and Lovely Pubs (brand new gastro pub launches)
● Sourcing local communication channels via publications/websites
● Copywriting for competitions/press releases, proofreading
● Liaising with lifestyle magazines/regional press
● Organising dining competitions, food reviews & articles with the national/local press
● Meeting with owners/directors to discuss/brainstorm for events (Birmingham Press Club)
● Effective time management – maintaining detailed account of work and associated time
● Collation and analysis of results pertaining to success of campaigns. Providing course of action to improve productivity based on data
