Professional Experience
Real Estate Agent,
House Hunters, Hong Kong SAR
2014.09 – 2015.12
• Licensed Real Estate Agent at one of Hong Kong’s leading agencies specialized in the sale and leasehold of premium residential property.
• I managed the entire sales and leasing process with landlords, tenants, vendors and purchasers, which included site surveys, lease negotiations and contract executions, as well as implemented marketing activities (online & offline) and built client relationships.
• Working with Sales and Marketing within the real estate industry was a way for me to test my skills in a new context, but I am proud to say that I quickly became one of the top performers within the company.
Freelance Marketing Consultant,
EF Education First / Style By Asia, Hong Kong SAR
2013.11 – 2014.05
• Carried out marketing projects including campaign planning, competitor analysis and copy writing for EF Education First’s Global Marketing team.
• Developed the marketing and PR-strategy, executed events and PR activities to build brand awareness and recruit influential bloggers for the start-up Style by Asia, an online hub for fashion, design and art in Asia.
Marketing Manager Direct Market, EnterCard (JV of Barclays Bank and Swedbank), Stockholm, Sweden 2011.09 – 2013.08
• Worked as the Marketing Manager for Re:member Card, the flagship brand within EnterCard, one of the leading credit card companies in the Nordics.
• Developed and secured effective execution of the marketing plans for new and existing customers, which resulted in 10% yearly net customer growth.
• Set financial forecasts for each product, based on historical data, market trends, competitor activity, promotional strategy and marketing budgets.
• Developed and executed branding strategies to increase brand awareness and build the long-term brand equity (including ATL, BTL, Social Media and PR campaigns and initiatives).
• Implemented a new brand platform for the Re:member Card brand which included a new creative concept and changed media strategy.
• As the brand is used as an incubator to drive innovation, growth and market excellence within the company I also worked with Business Development, Proposition Development and Channel Development and was involved in various projects within Marketing Segmentation, Web Development, Customer Targeting and Customer Insights.
• I was top rated in every performance review due to my creativity, analytical ability and personal engagement. Among other successful projects, one appreciated initiative was the Unicef Card Collaboration, an own idea I developed from scratch. The card was recently put on the market as the biggest launch for EnterCard of the year.
• I also led the development and launch of a new product Re:member Flex which was the first credit card in Sweden to use a flexible interest rate and quickly became the top performing product in the brand portfolio.
Corporate Communications Manager (3rd role),
Next Generation Broadcasting, Stockholm Sweden/ Nairobi Kenya
2009.09 – 2011.08
Project Manager (2nd role)
Management Trainee (1st role)
• After my graduation, I joined the Swedish/African start-up company Next Generation Broadcasting (NGB) as their Management Trainee. After one year I was promoted to Project Manager and successively Communications Manager and the various roles gave great insights in the different aspects and challenges of running a large-scale start-up company.
• The company developed and operated Pay TV services on the digital terrestrial television networks in emerging markets, primarily in Africa where we operated the pay TV brand Smart TV in Ghana, Kenya and Uganda.
• Examples of projects I managed were: procurement and implementation of a new internal communication system, implementation of a web platform for the Smart TV brand, implementation of a Corporate Governance model for the NGB Group, development of a reporting model for our New Market Agents.
• During my Trainee period I supported the CEO and Executive Management in their daily work. My tasks were largely diversified and spanned from preparation of board presentations, development of market entry strategies and financial budgets to participate in due diligence processes with external investors to raise funds for further expansion.
• Working in an ambiguous start-up environment made me develop a great skillset of multitasking, problem solving and hands on execution, which has been invaluable throughout my career.
Internship, V&S Group/ABSOLUT Vodka (Pernod Ricard), Stockholm Sweden 2008.06 – 2008.09
• I carried out a project within the Communications department, aimed to improve the internal communication skills within the company.
• Implemented a tool set for efficient communication, an appreciated initiative to prepare the company for the merger with world leading wine and spirits company Pernod Ricard, which took place later that year.
Founder,
Art Case STHLM, Stockholm Sweden
2007.10 – 2010.12
• During my studies I co-founded the company Art Case STHLM, a consumer brand for designed laptop cases that targeted the growing audience of young and trend sensitive laptop users in Sweden.
• We developed our own designs and sourced the products in Guangzhou, China. Built up network of well-known resellers, both traditional and online, through which the products were successfully sold.
• As one of two founders, I was involved in all activities from design, sourcing, marketing, sales and accounting. The experiences from the challenges and successes we had became a great foundation for my future career.
Part Time Jobs & Extra Curricular Activities
Apple Campus Rep, Apple/Cosmos Communication, Stockholm, Sweden (part time)
2007.09 – 2008.06
• Worked in Apple’s international marketing project Apple on Campus to promote Apple’s products towards students.
• Planned and carried out marketing activities and events on campus and at student fairs.
Administrative Assistant, Rederiab Dalavik, Gothenburg, Sweden (full-time summer job)
2007.06 – 2007.08
• Worked with the current record of accounting and assisted the financial accountant for a small real estate and grocery firm.
Project Manager, Siljans Plastfabrik (Rullpack AB), Sweden, Norway, Finland (summer internship)
2006.06 – 2006.08
• Carried out an extensive marketing analysis of polythene products in the Nordics for the plastic manufacturer Siljans plastfabrik,
• Included field studies and a quantitative survey focused on competition, shelf-placement, store promotions and pricing in super markets.
Student Ambassador, Kilroy Travels, Lund, Sweden Part-time
2006.01 – 2007.05
• Planned and carried out marketing activities and events targeted towards students in Lund for the travel agent Kilroy Travels.
Club Manager, Göteborgs Nation Student Association, Lund, Sweden (part-time)
2006.08 – 2007.06
• Responsible for the biggest nightclub and restaurant for students in Lund as well as operated a cocktail bar.
• In charge of the operations and supervised the 30 staff serving up to 200 dinner guests and over 500 nightclub guests.
Education & Qualifications
Stockholm School of Economics (SSE), Stockholm, Sweden 2007.09 – 2009.06
Master of Science in Management GPA 80% (max 100%)
• Awarded Best Master Thesis of the Year, 2008
Hong Kong University of Science and Technology, Hong Kong SAR 2009.02 – 2009.06
Exchange program from SSE included in SSE
• Brand Management, Marketing Research, Corporate Strategy and Managerial Leadership
Lund School of Economics and Management – Lund University, Lund, Sweden 2005.09 – 2007.06
Undergraduate Program, Business Administration GPA 100% (max 100%)
Sigrid Rudebecks Upper Secondary School, Gothenburg, Sweden 2001.08 – 2004.06
Social Science program
Other
Estate Agent License Hong Kong SAR – Licensed Estate Agent and Licensed Sales Person in Hong Kong SAR. 2014.05 – 2014.08
Skills
Microsoft Office Skilled in all Microsoft Office programs
Google Analytics Basic skills
EPI Server Basic skills
Languages
Swedish Mother tongue
English Fluent
Spanish Basic
Interests
Sailing, skiing, running and hiking
