Relevant Qualifications
Masters of Arts in Comparative Literature, University of London,
Birkbeck College London, UK
Awarded with Merit. 08/98-11/99
Bachelor of Arts in English, Kenyon College Gambier, OH
Awarded Distinction on Senior Thesis. 08/92-05/96
Profile
I have 15+ years of professional experience in marketing, events and fundraising, with specific experience in managing large-scale events on a national scale, stewarding high-level donors and leading major marketing campaigns in publishing, film and nonprofit sectors.
Professional Experience
Hetrick-Martin Institute New York, NY
Director of Special Events 04/13 – Present
Manager, Events, Public Relations and Communications 10/07-10/08
Development Associate 7/06-10/07
• Increased agency events budget from $1.8 million to $2.2 million during fiscal years 2014 and 2015 as key, senior-level fundraiser for the agency.
• Increased number of major events from four per calendar year to seven from 2008 – 2013.
• Develop and lead annual strategic plan for all fundraising events, such as budget anaylsis, timeline, leadership recruitment, post-event donor cultivation to develop diverse revenue streams.
• Manage planning and production of direct fundraising events, including annual Emery Awards, a 1,000-person, multi-million dollar event.
• Create and lead third-party events and cultivation events to grow donor base.
• Design five-year strategic plan to grow Hetrick-Martin from tri-state events to national events.
• Oversee budgets for all special events, ranging from $30,000 to $510,000, ensuring that costs stay between 20% – 30%.
• Cultivate and steward new and renewed sponsorships and patrons to meet funding goals.
• Assist with recruitment, training and management of event volunteers.
• Execute all vendor and event grant proposals and solicitations.
• Coordinate the design, production and distribution of marketing and collateral materials for all events.
• Hire and directly supervise part-time Events Assistant.
• Project managed entire overhaul of agency website.
Career Summary
Women Make Movies New York, NY
Marketing Consultant 10/12-4/13
Marketing Manager 2/10-10/12
• Responsible for development and implementation of all marketing and public relations campaigns, including supervising design, production and distribution of all marketing materials, both print and online.
• Garnered over $900,000 in sales per fiscal year through email promotions, direct mail offers, conference and festival outreach.
• Project managed, from creation to distribution, annual mailing 24 page, full colour catalouge to 50,000 individuals and institutions, including copywriting/copyediting, compiling internal and association mailing lists and tracking sales results.
• Developed DVD covers, flyers, postcards, press kits and annual email campaigns, supervising marketing department and freelance designers.
• Managed and maintained organizational website, including research and development of features and functions to enhance buyer experience.
• Worked with Executive Director and filmmakers to create targeted marketing plan to educational users.
• Coordinated with Public Exhibitions Manager to create theatrical and broadcast marketing plans.
• Measured and analyzed effectiveness of all direct mail and email campaigns.
• Oversaw entire Marketing Department with direct supervision of Marketing Coordinator and interns.
Jewish Funds for Justice New York, NY
Events Manager/Development Officer
11/08-02/10
• Manage planning and production for major national special events, including Cornerstone Awards, Transformative Leadership Awards, Los Angeles Sukkot Dinner, Atlanta Service Corps event and the San Francisco Jewish Film Festival.
• Established new third party fundraising events initiative, including monthly national Shabbat donor dinners.
• Assisted with event collateral materials, including save the dates, invitations, e-blasts and signage.
• Planned and produced national book tour for rabbi-in-residence.
• Created event reports and maintained guest lists and sponsorships.
• Acted as liaison to the Communications Department, including brand redevelopment, collateral re-development, website updates and appeals.
• Developed new event structure for agency, including an 80% increase in yearly events, new creation of event committee and three-year event revenue plan.
• Managed portfolio of 200 lower-level donors, including conducting 1:1 interviews and regular phone calls and email outreach.
Spoon Catering New York, NY
Office Manager
4/04-5/06
• Developed and implemented two-year marketing and sales plan which increased revenue for both new storefront and existing catering company from $800,000 annual profit to $1.2 million annual profit.
• Produced and maintained new company website.
• Wrote and edited all promotional materials for catering and storefront operations.
• Negotiated contract terms and costs with various outside vendors.
• Created and received payments for all client invoices and input and pay all vendor bills.
Guilford Publications New York, NY
Marketing & Publicity Manager
11/99-3/04
• Wrote and implemented direct mail marketing campaigns on professional and scholarly books, videos, and periodicals in behavioral sciences.
• Researched and proposed diverse targeted marketplaces, such as social workers, literacy coaches, and therapists.
• Worked closely with in-house design and editorial staff as well as authors and outside printers, mailing houses, and list vendors to produce catalouges, brochures, tri-fold mailings, and postcards.
• Managed heavy proofreading and copyediting.
• Coordinated all publicity campaigns for company’s trade titles.
• Pitched titles through phone and mail campaigns to extensive professional and trade press list.
• Wrote and edited all press materials, including press releases and pitch letters.
• Proposed and maintained publicity plans and budgets of up to $25,000 per campaign.
• Created advertisements for professional journals and trade magazines, including writing copy and coordinating ad design with graphic designers.
The Backyard Comedy Club London, UK
Assistant Manager
8/98-9/99
• Assisted with planning and implementing all marketing campaigns, including direct mail and person-to-person.
• Maintained financial and personnel databases.
• Managed ticket sales via phone and in person.
• Coordinated kitchen, bar, box office staff and acted as point of contact for talent during performances.
