SUMMARY
Marketing Innovator – I have 8 years of experience in e-commerce and multi-channel marketing covering programmatic display, mobile, paid search, SEO, CRM, social and affiliates, managing multi-million budgets and businesses across US, Europe, LATAM and Australia with full accountability on performances. I am totally driven by innovation spirit. I have managed and launched with success multiple innovative projects and products from scratch, leading large teams and creating structured ways to drive innovation into complex organizations.
Engineering background – I am very comfortable managing complex products down to tech details, understanding benefits and limits of technology, having discussions and making decisions on technology and implementation topics. I have a data-driven-marketing approach, I analyse data to get insights and make decisions.
Leadership skills – I am regarded as a motivational and inspirational leader with great communication and negotiation skills across multi-cultural and multi-location teams. I am regularly invited to take part as a speaker in key digital industry conferences and in university classes.
PROFESSIONAL EXPERIENCE
06-2013 – Present
eBay (Zurich, Switzerland)
Global Display Programmatic Marketing Lead
01-2015 – Present
Greatest achievement: double digits YoY growth of display programmatic marketing budget and ROI; Managing desktop and mobile display programmatic (Real Time Bidding) activities across US and Europe.
Full responsibility for multi-million yearly marketing budget, targets, performances and growth of the channel; Management of the display programmatic team with accountability for team development and growth; Responsible for managing marketing agencies and DSP partners relationships across US and Europe.
Senior Manager, Innovation and Mobile Marketing – 06-2013 – 12-2014
Greatest achievement: launched from scratch the mobile display programmatic channel across EU and US; Managing mobile marketing strategy for eBay across Europe, covering display, social, SEM, CRM, affiliates; Point of reference between EU marketing and US mobile product organization; Responsible for driving innovation across all marketing channels through scouting new ideas and products, evaluate, run tests and present results and recommendations to leaders and executives.
05-2012 – 05-2013
Office Depot (Milan, Italy)
Head of E-Commerce Italy 05-2012 -05-2013
Greatest achievement: I managed to drive the online business unit to a +30% YoY revenue growth; Managing and executing online business strategy for Office Depot IT e-commerce with team of direct reports.
Total accountability of online budget, forecasts, targets, performances and KPIs; Defining online marketing plans, prices, promotions, customer lifecycle management, personalization strategy; Ownership and accountability for all online marketing channels: SEM, banner advertising, email campaigns, affiliation and social media.
Overseeing user experience (UX) and usability with focus on optimizing purchase process, conversion rates, information architecture, online contents, and performance analysis (IBM Coremetrics, Adobe SiteCatalyst).
11-2008 – 04-2012
Vodafone Omnitel N.V. (Milan, Italy)
Senior Web Product Marketing Manager 06-2011 – 04-2012
Greatest achievement: double-digit YoY growth of online sales and self-care operations; Managing and executing online business strategy for e-commerce offers and plans.
Developing go-to-market plan, including defining pricing, promotions, distribution and strategy; Defining online campaigns and marketing, including SEM, banner advertising, and email campaigns; Overseeing user experience (UX) and usability and performance analysis (Adobe SiteCatalyst, Google Analytics).
Web/Mobile Project & Product Manager 11-2008 – 05-2011
Greatest achievement: I invented and launched MyVodafone Mobile App, the top rated and used mobile app among all the mobile carriers. I led all facets from conception to marketing.
Managed the entire lifecycle of up to 15 concurrent projects and products, leading teams of 3 – 35 people with budgets upwards of €5m.
Primary responsibilities include market analysis and trends, business case definition, marketing plans, business requirement drafting, functional analysis, cost/profit analysis, risk analysis, vendor management, quality monitoring and reporting, and KPI analysis.
Spearheaded Omniture/Adobe SiteCatalyst web analytics implementation to highlight limits, features, and best practices on the Vodafone.it website; Launched MyVodafone app for iPhone and Android, including all facets from conception to marketing.
01-2008 – 11-2008
Accenture (Milan, Italy)
IT Consultant
Performed “as-is” analysis and “to-be” design of business processes and IT software; Developed and implemented advanced IT solutions, following time schedule and specifications of the project.
AWARDS
02/2015 – eBay Talent Award prize for being recognized as a unique talent among eBay globally
06/2014 – eBay Spot Award prize for outstanding contribution given to eBay’s mobile marketing strategy.
10/2010 – Vodafone Innovation Award prize for the most innovative global product (mobile application MyVodafone).
EDUCATION
March 2005 – October 2007: Master of Business Engineering in “eBusiness & ICT Management”, at “Politecnico di Milano” University, level 93/110. Thesis: “Mobile&Wireless applications in the transport system: an empiric analysis”.
September 2001 – February 2005: Bachelor in Computer Engineering, at the University of Pavia, level 98/110.
TECHNICAL EXPERTISE
Program languages: HTML, XML, CFML, PHP, CSS, Java, SQL.
Applications: Microsoft Office, Adobe DreamWeaver CS3, Adobe Photoshop CS3.
Web: Web Analytics tools (Google Analytics, Omniture/Adobe SiteCatalyst), social media, mobile applications.
OTHER ACTIVITIES
Marathon runner, my records are 1h19’31” in the half-marathon and 3h00’ in the marathon.
Professional Sommelier from April 2008
