Profile
Over 10 years of experience in Sales and Marketing Management, with focus on Consumer, developed in large-sized national and multinational companies, such as PHILIPS, MICROSOFT, LG ELECTRONICS, SEMP TOSHIBA, BYROM PLC. Extensive knowledge in the implementation of sales incentive through marketing campaigns, strategic start-up business, leadership and client management. Highly committed professional, result oriented and cost reduction focused. Excellent communication and client relationship skills.
MAIN ACHIEVEMENTS
Participated in the development and creation of a premium brand awareness, recognized and respected by end consumers and competitors as an innovative, fast growing and high quality one. [LG]
Accomplished business planning development and tight budget control through marketing strategic actions and campaigns and implementation of sales plans. Responsible for obtaining profitable results through the sales team and product knowledge development.
Conducted resource planning and budgeting tracking costs to ensure adherence to budgetary limitations. Brought in supplemental service revenue of approximately $1 million with projects averaging $ 500k. [Byrom PLC]
Developed, managed and controlled marketing budgets higher than $ 260M. Collaborated with the increase of net revenue over 300% in two years. [LG]
Co-Managed OEM marketing programs with major computer manufacturers in conjunction with retailers that contributed to the growth from $ 2 million to $ 4 million. [MICROSOFT]
Led national start up business and strategic development of sales channels during the first two years of its implementation, which resulted in annual revenue increase of $ 2.3M. [PHILIPS]
Planned and reached 4.000 points of distribution in retail sales in two years. Increased more than 100 new clients and established online solutions in partnership with the leader in premium marketing service provider. [PHILIPS]
Developed leverage inventory requirements x forecast measuring assessed risks and materials purchased resulting in a $ 19.2 million profit center and significantly reduced domestic and international transportation costs which resulted in capital return on investment in inventory costs, stored in the warehouse. [Byrom PLC]
Improved accuracy of budget estimates and Return on Investment calculation.
Increased participation from 56% to 98% of Microsoft Windows in regional retailer customers. [MICROSOFT]
Increased Net Revenue more than 300% in 5 years and the same percentage in the last 2 years.[LG]
Qualifications
MASTER DEGREE MBA in Marketing and Administration – ESPM
Pricing and Costs Management – FGV
BACHELOR DEGREE Graduated in Architecture – Uniritter Laureate International University/1994
Languages
English Fluent and Spanish Advanced.
Professional History
Mar 2015 – Feb 2012:
BYROM PLC – MATCH AG/ FIFA [ World Cup Control Manager ]
Finance Management and costs allocation to the appropriate area within the overall budget. Recording the costs and supporting information regarding the purpose of the expenditure and control of the effectiveness of the various training programs. Client Management (FIFA and Government) working with entities and Government programs for the Brazilian World Cup.
Sep 2011 – Sep 2009:
PHILIPS [ Business Development Manager ]
Start up of new strategic business and roll out plan development focusing on opening new business channels and acquiring new customers, coordinating with product marketing and distribution operation of product level in Brazil and Latin America (Chile, Argentina, Colombia and Peru). In charge of creating new go-to-market formats aiming at increasing revenue and market share. Managed level of complexity in a starting operation, negotiating with different external (potential customers) /internal (management team) levels, followed-up on market dynamics & trends, competition input and customer needs.
Sep 2009 – Sep 2007:
MICROSOFT [ Regional Sales Manager ]
Customer management (retail) and development of businesses leading trade negotiations and strategic marketing actions by increasing the average purchase level resulting in revenue rise. Executed and performed territory management through retail channel and OEM key partners. Responsible for assisting retailers in deploying and executing (tailored to their specific market opportunities) through key accounts and marketing programs, sales campaigns and initiatives developed by the OEM’s strategy focus.
Sep 2007 – Sep 2005:
LG ELECTRONICS [ Marketing Manager ]
Management of annual marketing plan along with sales department, detailing activities to follow during the fiscal year. Strategic upstream marketing experience. Responsible for marketing strategy / and execution for special projects and promotional activities. Implementation of company-wide go-to-market, working with all departments to execute it. Managing the entire product line life cycle from strategic planning to tactical activities with sales incentive campaigns generating sell-in / out. Control of the Promotional Marketing Budget, measuring ROI to deliver all marketing activities within agreed budget.
Sep 2005 – Sep 2000:
SEMP TOSHIBA [ Trade Marketing Manager ]
Developing, implementation and control of purchase promotional activities. Co-marketing actions development with main suppliers like Microsoft, Intel, D-Link, Motorola, Palm among others. Management of promotional budget, control and allocation, negotiating sales increase and elaboration of strategies for partner’s actions in the field-marketing plan. Supervision of all aspects of production, reception and distribution. Management of promotional team.
Training
Green Belt – Lean Six Sigma – (Fundação Vanzolin / USP – Aug, 2012); Advanced Negotiation
Marcondes Consultoria; On Ramp – Microsoft Corporation (Redmond/ Seattle- USA, 2007); Sales and Negotiation – Microsoft Corporation (Atlanta- USA, 2008); Global Innovation Leader – KOREA / Seoul- LG Learning Center April 16th – 27th, 2007; Mentoring (28th – 30th April 2006) KOREA / Seoul- LG Electronics Head Quarter; Strategic management of prices and costs / (ESPM- January 2006); Time Management – Pro people, 2006; Team Building – (Achieve Global, 2006) ; Professional Selling Skills/ Sales Negotiation- (Global Actives International, 2006).
References
Available on request
