Profile
Inbound, data-driven, digital marketer with a history of integrating content marketing and demand generation strategies to increase revenue and profit at B2B and B2C organizations. Charismatic communicator with excellent verbal, written and presentation skills.
Great team player, I focus on shaping strong teams in order to improve productivity, reaching great results while transforming organizations.
Specialtiest: Brand Positioning, Inbound Marketing, Content Marketing, Marketing-to-Sales, Lead Generation, Customer Acquisition, Demand Generation, Customer Retention, Customer Relationship Marketing, Social Media Marketing, Marketing Operations, Marketing Process Improvement, Marketing Metrics & Web Analytics, Project Management, Campaign Development, Creative Development, Display Advertising and Search Advertising, Developing territory Sales plans, B2C, B2B Sales, SEM strategies, SEO strategies, SMO strategies, Media Sales, Space Selling, Internet Sales, Concept selling.
Employment History
Communify, Barcelona
Jun 2015 – Nov 2015
Head of Marketing
www.communify.com
Main responsibilities:
Develop the 360 degrees marketing strategy. Project management of the new web (usability, SEO), content strategy and curation. Develop and execution of the email marketing strategy.
Softonic.com, Barcelona
Jan 2012 – Dic 2014
Performance Marketing manager
www.softonic.com
Main responsibilities:
Set the Online Marketing strategy to increase performance of the inhouse search engine marketing tool involving CPC, CPM and CPL campaigns
Project management and operatios to launch agreed strategies (including Content, email, SEO, SEM, Display Advertising, Retargeting and Social Media)
Grow business and develop agreements in partnership with Sales department.
Reporting and Analytics to drive improvements and decision making with Google Analytics and BI tools. KPI control.
PA
Jun 2009 – Dec 2012
www.softonic.com
Main responsibilities:
Managing the diary of the Business directors, contacts and mails.
Screening of phone calls and reception of visitors.
Preparation of meetings, setting of the meeting rooms.
Attendance to the meetings, taking of the minutes, preparing meeting documentation, monitoring of the actions.
Creating presentations and reports with Excel and PowerPoint, translations, classifying and managing the correspondence and faxes in both English and Spanish.
Monitoring and control the execution of tasks and the accomplishment of actions.
Carrying out the executive tasks by direct delegation.
General administrative support of the direction of the business team and the department.
Trips organization and events coordination.
Aon Benfield, Barcelona
Feb 2008 – Jun 2009
PA
www.aon.com
Pro- active management of incoming/outgoing mail, Emails, calls and correspondence.
Management of time schedule and calendar and efficient scheduling of internal and external meetings
Travel Planning (travel, stay and ground transportation) for domestic and international travel
Submission of expense statements.
Creating presentations and reports with Excel and PowerPoint, translations, classifying and managing the correspondence and faxes in both English and Spanish.
Following up on accounts.
EF Education First, Barcelona
Jan 2007 – Jan 2008
Sales Manager of the junior education programs abroad.
www.ef.com
Setting goals and objectives, developing sales/business plans, establishing call plans and strategies, developing account profiles and executing the sales plan.
Identifying and contacting potential customers or prospects, either existing or new.
Maintaining a high level of customer satisfaction through increased availability, timely communication and following up on accounts.
Study Group Ltd, Brighton
Feb 2004 – Dec 2007
Administration and finances coordinator LATAM & Western Europe
http://www.embassyces.com
Meeting annual sales targets per region and per institution
Advise students as to study options within the ISC (UK) portfolio
Manage a sales funnel of student enquiries, advice, confirmation and arrival in centre
Ensure accurate forecasting of arrived students
Provide full support from first enquiry to arrival in centre
Prioritise and follow up leads as appropriate
Maximise conversion rates
Identify trends and provide feedback on opportunities to marketing and sales teams
Preferred Mortgages, Haywards Heath
Sep 2003 – Jan 2004
Customer Service.
Kurt J. Lesker, Hastings
2003
Executive Assistant.
Education & Qualifications
Master’s Degree on Digital Marketing & Ecommerce – EAE Business School 2015
BEC Higher Exam – University of Cambridge 2002
Diplôme de Langue – Alliance Française 2002
Undergraduate International Administration – Foro Europeo Business School 2002
IT & Languages
IT: Advanced knowledge of Microsoft Pack Office, Google Analytics, Google Adwords, Marketing online tools, CRM, Email marketing tools.
Languages: Spanish – Native, English – Biligual proficiency, French – Full professional proficiency, Catalan – Elementary proficiency
Volunteering Work
Volunteering at Casal dels Infants 2014
