EXPERIENCE
SC Puma Sports Romania SRL
January 2008 to present
Country Wholesales Manager
Responsibilities:
– Formulates and implements sales strategies to penetrate new and existing market
– Builds up and maintains business plan within volumes, turnovers, and budgets for wholesale business
– Propose, adjust and implement the trade commercial policy
– Conducts negotiations on delivery, payment and other conditions, within the boundaries of the business plan for PUMA wholesales customers
– Reports periodically on the progress and results, analysis developments and make recommendations
– Manages, supervises, appraises and motivates employees from my team
– Plan and prepare the future pre-order meetings, product and marketing set-up of the showroom, organize the sell-in activities with the Puma wholesalers
– Develops B2B sector of the business and maintains important focus on these projects
– Targets FRF, COR, football clubs, sport associations, academies, football players, and handball clubs, to sell our equipment
Teamsport & Accessories Sales Coordinator –
Responsibilities:
– Full support for SM in implementing sales & marketing programs at the wholesalers partners
– Ensure that the proper visual merchandising is done in all PUMA retail-systems and also for the wholesalers
– Continuously seek for new business opportunities and new accounts, both wholesale and Teamsport
– Working with accounts on repeats and looking for in season sales opportunities
– Identify B2B new opportunities and propose action plans
– Identify new opportunities in Teamsport (such as Football clubs, Handball, Running, Rugby, etc), develop business in this area and maintain a good relationship with the clubs.
Achievements for both positions:
– Achievement of annual budgeted results
– Development of the wholesale distribution from scratch to over 60 customers with more than 200 stores over the country
– Development of B2B distribution from 0 to more than 150 customers ( including the Teamsport business)
– Successfully build PUMA brand as leading brand visibility in Romanian football : achieve several PUMA teams in Romania first league such as Rapid Bucharest, Sportul Studentesc, FC Brasov, Petrolul Ploiesti, FC Viitorul , Astra Giurgiu, Gloria Bistrita, CS Severin and Otelul Galati
– Implemented, from 2009 until 2015, of the project related to sponsoring the Romanian Football Cup with special design of the official ball and referee equipment
– Bring under Puma umbrella iconic Romanian football players as endorsement contracts, players such as – George Ogararu, Eduard Stancioiu, Raul Rusescu, Gabriel Tamas, Cosmin Moti, Ousmane N’doye, etc, but also, the all-time biggest Romanian Football player – Gheoghe Hagi – through sustaining his project ‘Academia de Fotbal Gheorghe Hagi’
– Implemented the most successful integrated sales & marketing campaign for football in 2010 – „Love = Football”
– Active participation to organization of different Puma events, based on the brand policy, events like Midnight Run, Slanic Faas Run, Puma Social, Street Heroes, PUMA – the Creative Factory, Love thy Planet
SC Ursus Breweries SA
May 2007 – January 2008
Horeca Sales Representative ( On-Premise Accounts)
Responsibilities:
– Assure to deliver Ursus volumes through distributor sales team according to the business plan for sector 4 & 5, in Bucharest – on premise accounts
– Implement and coordinating sales strategies and trade marketing activities in assigned territory, maintaining and developing relationships with actual customers and identifying new potential ones
– Directly manage all aspects of assigned sales territory.
– Increase the availability and visibility of products in new and existing on premise accounts
– Participate in evening and weekend promotions and assist with special events – eg. activation for Cupa Romaniei Timisoreana – perform beer samplings, tastings, beer dinners, and evening promotions
– Complete daily account visit reports, monthly expense reports and other surveys as required
– Management of sales drivers execution, of marketing(promotional) materials and all actives (cold boxes, drafts, umbrellas)
Achievements:
– Achievement of the results asked by the company from the volume point of view, visibility and merchandising
– Development of the actual distribution in the area allocated with 30%
– Increased brand visibility in all on-premise locations, through the implementation of the marketing and trade-marketing programs, even these locations are the existing ones or the new ones( management of fixed assets)
– Management of distributors people – 2 distributors with 3 teams of agents, targeted for achieve the desire results
SC Heineken Romania SA
September 2004 – April 2007
Retail Sales Representative ( Off-Premise Accounts)
Responsibilities:
– Promoting products and promotional activities of Heineken Romania SA consistent with the strategy and company policy
– Secure display space, shelf space and share of cold box
– Improve Heineken Romania status by building displays, resetting cold boxes, and increasing visibility through additional point-of-sale, plan promotion activities, offer after sale follow-through
– Introduce and sell in new SKU’s and packages including activities to support sell through
– Create and implement programs designed specifically for off premise accounts
At Distributor level (Seca – sector 2, in Bucharest, Activ Distribution – sector 5, in Bucharest):
– Partner with distributor to ensure fulfillment of accounts’ needs
– Supervision of a team in conducting market research
– Coordination and monitoring distributor sales force in their territories
– Monitoring product availability of Heineken Romania SA but also the competition at the point of sale
– Sales drivers execution, customer management, marketing(promotional) materials and all other actives (fridges) management
Achievements:
– Development of allocated area for direct sales, from 0 to 89 customers in few months
– Coordination of 20 people for realizing a market research in sector 2, Bucharest and surroundings
– Provide trainings and programs for craft beer education for the distributors agents
– Management of allocated fixed assets, management of distributor agents – apr. 7 persons
EDUCATION AND QUALIFICATIONS
Academia de studii economice
(1998 – 2002), Bucharest, Romania
Licensed in Marketing and Economy of rending services, Commerce
2002
HONORS & AWARDS
International Police Association Romania (2013), Bucharest, Romania
Honorific member of International Police Association – Romanian branch
Puma International (2010) Herzogenaurach, Bavaria, Germany
PUMA 2010 Teamsport Award –
Best PUMA Sales & Marketing for 2010 World-cup campaign
COURSES & CONFERENCES
I.C.S. (2005), Bucharest, Romania
English Course
