Profile
Accomplished web writing professional adept at crafting high-quality, tailored documentation and marketing material that fulfills business requirements. Known for utilising the latest technology and channels, creating an engaging user experience customised to target audiences, and applying creative strategies to optimise processes.
Experienced managing stakeholders and coordinating projects.
SKILLS
Technical Writing
Editing
SEO
Web Content
Copywriting E-Learning
Google Analytics Web Content Management
Social Media Digital Media
Online Marketing Project Management
Social Networking Content Management
Software Documentation Research
Qualifications
University of Melbourne 2008 – 2009
Master of Arts in Professional and Applied Ethics , Philosophy
University of Melbourne 2006 – 2008
Master of Creative Arts , Creative Writing
University of Melbourne 2004 – 2004
Graduate Diploma in Arts , Creative Writing
University of Melbourne 1998 – 2003
Bachelor of Arts (Degree with Honours) , Professional Writing and Editing, Literature Studies, and Philosophy
Career Summary
Telstra Digital 10 / 2014 – 02 / 2015
Digital Content Producer
RESPONSIBILITIES:
Translating Telstra’s marketing requirements into innovative digital solutions. Identifying market gaps and defining potential areas of growth.
Driving digital and creative innovation for Telstra Digital.
Co-ordinating and deliver new digital content and update existing. Ensuring all new content is produced in line with required web standards. Being the “go-to person” for advice on online based issues and queries. ACHIEVEMENTS:
Migrated Telstra Ventures content to Adobe Experience Manager / CQ5.
Wrote web maintenance documentation and editorial style guide in Google Docs.
Monash University 06 / 2013 – 05 / 2014
Web Content Coordinator
RESPONSIBILITIES:
Developing the Faculty of Education’s web presence using Interwoven Teamsite CMS. Advising staff regarding content and design of the Faculty’s website and intranet. Coordinating web-related projects with Faculty and University stakeholders.
Sending electronic direct mail (EDM) communications using MailChimp. Wireframing web pages using Google Drawing.
ACHIEVEMENTS:
Developed a sophisticated Document Management System (DMS) using Google Drive. Successfully launched the Faculty’s new 500-page public-facing site.
Monash University 06 / 2012 – 06 / 2013
Web Project Coordinator and Business Analyst
RESPONSIBILITIES:
Coordinating clients, stakeholders, content developers and web designers. Designing and implementing websites as part of the Monash Web Presence Project. Business Analysis, User Acceptance Testing, Quality Assurance, User Experience Design. Business process modeling (BPM) using Microsoft Visio.
ACHIEVEMENTS:
Created collaborative online environments using the Google Drive suite of applications. This facilitated the close cooperation of content owners, web developers, and web writers. Improved processes around the design, development, build and testing of new websites. Created a highly automated site Discovery system using CMS and Google Analytics data. This system rapidly reported on the structure and user behaviors on existing sites.
Wrote and promoted several best practice guides to facilitate self-service model.
Monash University 06 / 2011 – 05 / 2012
Senior Web Writer and Web Support Team Leader
RESPONSIBILITIES:
Management of eight Web Designers.
Liaising with internal clients and stakeholders. Interviewing and profiling senior Monash lecturers.
Ensuring high-quality and expedient updates of Monash’s top-level web pages. Website testing, writing and editing website content, and developing documentation. ACHIEVEMENTS:
Developed user guides to help facilitate a self-service model.
Developed and maintained a central document tracking system for the Media team.
Re-engineer processes for development and implementation of social and digital media. Transitioned team to a standardised job tracking system, Service Desk Online.
Victoria University 07 / 2010 – 06 / 2011
Technical Writer and Training Designer
RESPONSIBILITIES:
Preparing client-facing documentation for Callista Student Management System (SMS). Working with Business Analysts and Subject Matter Experts to map business processes. Communicating technical and business information on the new Student System.
Managing documentation with Microsoft SharePoint. ACHIEVEMENTS:
Wrote numerous ‘Work Instructions’ and user guides with Microsoft Word.
Development of interactive eLearning multimedia with Adobe Captivate.
IGC Dorel 10 / 2009 – 04 / 2010
Technical Writer and Editor
RESPONSIBILITIES:
Writing and designing technical manuals and publications using Microsoft Word. Abiding by internal style guides, commercial specifications and standards. Supporting the Quality Assurance and Marketing teams.
ACHIEVEMENTS:
Developed a house style guide used throughout the organisation.
Built templates for user guides – maintaining brand and publication consistency.
University of Melbourne 10 / 2007 – 06 / 2009
Documentation Officer and Web Designer
RESPONSIBILITIES:
Providing help desk support over the phone and with BMC Remedy.
Supporting Change Management team with internal, online communication (Outlook). Providing training and support to end-users of the CMS throughout the university. Maintaining several staff intranets using Dreamweaver and the MySource Matrix CMS. Documenting the University’s TechnologyOne StudentOne Management System (ISIS). ACHIEVEMENTS:
Wrote content for an extensive context-sensitive online help system
These linked to interactive process maps within the new Student Management System.
AMC Enterprises 04 / 2002 – 03 / 2003
Technical Writer and Web Designer
RESPONSIBILITIES:
Writing and editing training documentation using the CorelDRAW Graphics Suite. Designing and developing online marketing material using Adobe Dreamweaver. ACHIEVEMENTS:
Streamlined the processes around the writing and publication of user guides.
Increased the traffic to website through improved design, content, and SEO.
Online Learning Australia 11 / 2000 – 02 / 2001
Training Officer
RESPONSIBILITIES:
Assisting in the structuring and accessibility of training packages.
Researching and writing educational material to be studied online by TAFE students. ACHIEVEMENTS
Contributed to Information Architecture and User Experience Design.
