PROFESSIONAL EXPERIENCE
2012 – Present
Imperial Tobacco Group (ITG) (Bristol, UK)
Jan 14 – Present:
Global Brand Manager (Activation)
JPS, P&S, FINE brands
Managing and leading the activation of the most profitable Brand Chassis in ITG – Development of the global ATL and BTL activation framework, overseeing its adaptation and implementation in +20 markets ranging from high to light regulation across Europe, Africa, Asia and Australasia
Scoping, conceptualizing and obtaining support for a high investment B2B collaboration
Creation of innovative digital platforms from concept to build, including a Sales Force to Trade tablet application and a global consumer-facing website
Coordination of a new innovation range pilot achieving 1% SoM in Portugal over 6 month test period (Nielsen, March ‘15) vs average innovation 0.5% per year
Management of new market launch from product manufacture to first year in market, achieving 0.9% SoM in Morocco in first 6 months (Nielsen, September ‘14)
Development of positioning and activation strategy for new market entry (Egypt) where company presence was previously non-existent
3 week experience in market role (Germany) piloting a Global Exchange program
Sep 12 – Dec 13
International Concept Innovation Executive
Developing innovations from concept stage to brand adoption
Support on JPS’s new innovation range from ideation to product, liaising with research agencies and internal manufacturing teams (followed through to pilot in Brand role)
Responsible for driving innovations on the company’s smokeless portfolio
Knowledge transfer to key brand teams (JPS, Davidoff, Gauloises, West) for various innovation initiatives and geographies
Department budget management and support
(Hired through ITG’s Global Graduate Program)
July – Sep 2011
Procter & Gamble (Madrid, Spain)
Consumer and Market Knowledge Intern
Managed, completed and presented the following projects: – In-store claims meta-analysis determining effectiveness of First Moment of Truth messages across product types, informing communication strategies of company brands
Marketing Mix Model meta-analysis comparing the relative impact and ROI of different marketing tools to prioritize investments
Jan – Apr 2011
Laboratorios Farmacéuticos Rovi (Madrid, Spain)
Marketing & Business Development Intern
Upkeep of company websites and development and sourcing of promotional materials
Contacting potential partners to establish cross-company collaborations
Monthly and annual international sales analysis
2009 – 2010
Carestream Health (Exclusive distributor of KODAK) (Madrid, Spain)
Oct 09 – Feb 10
Marketing Intern
Management of a sales campaign contacting doctors and arranging meetings with sales representatives – Quarterly sales analysis by products and countries – Compilation of a contacts database
June – Aug 2008
Norwegian Cruise Line (NCL) (Onboard the Norwegian Jade)
Junior Receptionist
Front desk activities tending to passenger bookings and requests in 4 different languages, managing information, and other standard hotel operations.
EDUCATION
Joint Business Management degree lasting 4 years, divided equally over partner universities in two European countries (Spain and United Kingdom) resulting in diplomas from both institutions upon graduation:
2010 – 2012 BBA Hons European Business at LANCASTER UNIVERSITY Graduated with Upper Second Class Honors
2008 – 2010 International Business Administration (E4) at ICADE Universidad Pontificia Comillas Achieved an average of 7.55 (equivalent to a First)
2006 – 2008 International Baccalaureate (IB) at International College Spain (ICS) in Madrid, Spain Awarded a bilingual diploma in English and Spanish with 32 points
IT SKILLS
Proficient in Microsoft Office programs: Word, PowerPoint, Excel, Access and Outlook
ADDITIONAL EDUCATION, AWARDS AND ACTIVITIES
2015 – Hemsley Fraser trainings including Project Management, Personal Impact and Presentation Skills
2014 – Paris Half Marathon completed with over £1000 raised for Crohn’s and Colitis UK
2012 – Variety of language courses during summer seasons (Germany, 2012; France, 2011; Austria, 2005)
2011 – English tutor for a Spanish ERASMUS student
2010 – International Business and Globalization (INSIDE) program in Beijing and Shanghai with ICADE – Student representative for 3rd year of BBA Hons European Management at Lancaster University – Member of the Lancaster University volleyball team
2008 – ECIS (European Council of International Schools) award for International Understanding (annually awarded to one student per school)
2007 – Secretary General for Model United Nations (MUN) conference organized by International College Spain (ICS), and participation in other international MUN conferences 2006 – Member of the ICS softball and volleyball teams 2005 – ICS award for Intercultural Awareness
HOBBIES AND INTERESTS
Avid traveler, having visited over 40 countries and constantly searching for the next destination to explore. Understanding different mentalities and sharing cross-cultural experiences is one of my innate passions. Music enthusiast, inquisitive reader and occasional athlete. I strive to live every day with contagious positivity and enthusiasm.
