PROFESSIONAL EXPERIENCE
From June 2011
HEAD OF REVENUE MANAGEMENT AND PRICING AT NTV – ITALO, ROME
First private high-speed railway company. Operations started on April 12.
Reporting to the CCO. I’m in charge of defining the Revenue Management strategy in order to identify the positioning of each route to set an specific strategy, market segmentation, price positioning, distribution strategy and a proper monitoring to look for new opportunities.
I’m also in charge of the internal procedures, the Revenue Management System and IT developments, organization, team structure and training programs.
I split the annual budget to define the monthly/daily targets of each analyst’s portfolio in order to detect unexpected trends to react in short term.
I assist to the weekly Commercial Committee with the CEO, with high cross departmental collaboration with Marketing, Sales, Points of Sales (POS), Network and Scheduling.
My area is currently made up of 15 professionals with different seniorities, covering Inventory, Pricing, Procedures and Technical System. We manage 76 routes with 9 million passengers a year, reaching in the first four years the successfully 24% of market share.
2015 figures shows +50 milions ebitdar and +10% incomes vs budget.
October 2009 – June 2011
REGIONAL REVENUE MANAGER AT SPANAIR, BARCELONA
Former 2nd largest Spanish airline company and StarAlliance member
Leading a team of three analysts I was in charge of the International routes and 17 new routes identified as the core network in the company development plan. 30% of the total income of the network.
Responsible for reaching the budget of my area and reporting to the Head of Revenue Management. Working together with several departments to improve the incomes, mainly with the Route Management, Marketing and Sales departments to optimize the schedule and to design promotions by route, point of sales and seasonality.
March 2007 – October 2009
REVENUE ANALYST AT SPANAIR
In charge of a portfolio with 900 domestic departures by month. 70 millions € a year in yield management actions based on the trend demand analysis, seasonality and strategic pricing towards the competition.
July 2006 – January 2007
COUNTRY COMMERCIAL MANAGER AT QUARS INTERNATIONAL CONSULTING, HANGZHOU, CHINA
Quars supports SME’s covering the needs arising from international commerce.
Working on a selective program funded by Spanish Government for promoting business with China, I managed the market research in the Asia office in order to find top Chinese suppliers, undertaken studies of business, production costs, qualities and deliverings.
June 2004 to July 2006
SEARCH ENGINE MARKETING AT VENERE.COM IN ROME
Venere is a Hotel booking web engine of Expedia
I previously worked in other minor Junior positions in Maryland (USA), Bristol and Nottingham (U.K).
QUALIFICATIONS
2000- 2004. Degree in Economics. Universidad de Barcelona, Spain.
2004. Scholarship Erasmus in Università Tor Vergata-Rome, Italy.
1996-1999. Degree in Statistics. Universidad Autónoma de Barcelona, Spain.
IT SKILLS
Experienced user of Excel, Power Point, Windows and Internet.
User of Amadeus, Navitaire, BusinessObject and Oracle BI database.
Programming languages: HTML and Pascal.
SPEAKER EVENTS
Feb’16. Ass. Italiana Revenue Management. Rimini. “Railway Commercial Management”
Nov’15. Università La Sapienza, Marketing Degree, Rome. “Revenue Management”
Mar’15. Rail Solutions Séminaire, Paris. “Customer Care and Revenue Management”
Dec’14. SNCF Voyages Séminaire, Paris. “Commercial Approach at ITALO”
COURSES
July’14. Railway Revenue Management by RailSolutions (SCNF), Paris, France.
June’10. StarAlliance’s Revenue Management Course, Zagreb, Croatia.
June’08. Advanced User on Rembrandt Revenue Management by Lufthansa Systems.
July’06 – December’06. International Business Resources. University of Hangzhou, China
