Education and Qualification
Diploma in Promotional & Interactive Marketing: Classification – Pass (Sep 2010)
Institute of Promotional Marketing (IPM),
BA (Hons) Business Management: Classification – 2.1 Upper Class (Sep 2004- 2007)
Kingston University
A-Levels: Business Studies (C), Computer Programming (C) & Psychology (C) (Sept 2002 – Jun 2004)
Barnet College, Wood Street
Experience
Business Development & Marketing Manager (Mar 2013 – Pending)
Corporate Marketing – Samsung Electronics
Regional clout over Bahrain, Kuwait, Oman, Qatar, UAE & Yemen, in bringing exciting content through apps and services.
Achievements:
Developed OTT, IPTV, FTA, content and services with Operators, as well as broadcasters in the GCC region
Developed Android apps for Mobiles, Tablets and Smart Watches for Smart Government entities, Financial Services, Hospitality and Medical services
Established strategic plans in order to go to target key players and formed bespoke proposals to entice them into the Samsung Eco-System. Revenue sharing & marketing spend were some of the corner-stones for these proposals.
Managed day-to-day relationships from formation right through to becoming a stakeholder in their planning processes
Managed vendors from the Middle East, Asia and Europe for multiple projects with varying objectives & timelines
Responsible for a multi-million dollar annual budget, with matrix division sourcing structure
Compiled and utilised statistics to update partners on performance but also optimization options to enhance product/service offerings that met the consumer needs and wants based on behavioural and usage patterns
Surpassed my KPI’s, consecutively by an average of 120%, and set new best practice for Content sourcing in the MENA
Developed direct report by laying down the structure for his growth and to drive him to excelling in his role
Regional Interactive Manager (Oct 2011 – Mar 2013)
Nokia – Wunderman Dubai
Regional clout over the whole of the Middle East, Near East and Levant for Nokia, in all things digital [Microsites, Mobile and Social Media].
Achievements:
Bought media creative was shortlisted as a great example of innovative use of technology by Google’s Double Click Studios and entered for local & global digital marketing awards
Incremental revenue of approximately AED 1 Million in 14 months by working quickly and identifying opportunities to upsell digital marketing strategies
Developed and executed business plans for tactical/strategic campaigns with strong value propositions to meet market needs
Led and defined market strategies for more than 16 countries by profiling target audiences & prioritizing marketing plans
Initiated a social media strategy based on a strong content calendar to build fan base from 35k to 490k in 14 months
Wire framing site functionalities and optimisation of consumer flow on mobile, fixed web sites and kiosk touch points
Managed my own core team of Creatives, Strategist/Digital Planner and SEM lead. Also established knowledge sharing sessions for colleagues and client alike for all things digital e.g. intelligent targeting for banners
Digital Account Manager (Mar-Oct 2011)
Media Therapy Ltd
Digital lead within the agency, overseeing and leading multiple projects.
Clients: Arm and Hammer, First Response, Orajel, Sterimar and Pearl Drops
Achievements:
Delivered fully integrated campaigns involving national press, digital banner ads, webcam-based augmented reality (AR), social media (Facebook and YouTube), TV ads including viral ads and microsites
Optimised social media campaigns with an array of objectives and at different stages of the project cycle
Junior Digital Account Manager (Feb 2008 – Mar 2011)
Aimia (Formerly Carlson Marketing)
Joined as an Account Executive in Sales promotion (event management), later moving to digital. Looked after Europe’s
Number 1 FMCG Loyalty platform in Coke Zone for 2 years and other microsites such as Müller Dairy (Market leader).
Clients: Arla Foods (Anchor and Castello Cheese), Central Office of Information (COI), Nestlé (Nescafé), Coca-Cola
(Coke Zero Loyalty platform], Street Striker 2009, Müller Dairy website and brand microsites
Achievements:
Managed eCRM newsletters on a monthly basis, from creative briefing right through to final stats and optimisation
Utilised Google Analytics, Net Rating, Omniture & Billets as a means of providing quantifiable data for client reporting on a weekly and monthly basis for campaigns as well as Quarterly competitive review
