Profile
A young, detailed and dynamic professional who will let you witnessed high degree of sensitivity & imagination in his innovative as well as strategic research and creative outputs. But, as usual, while dealing with so-called „life‟ & while struggling to declare “creatively designed in-depth market research as a profession”, I got forced by my own state of affairs to put the last touches on close to 6.5 years of experience gradually in Retail Marketing & Operations (Rural as well as Urban), database management and perishable commodity procurement Gifted capabilities: Observational study, lyrics & its composition for jingles OR albums; short/long script writing for marketing communication media & for TV/radio commercials; creative content development for online promotion media; confidence to prove “why you should buy my product” through integrated creative content flow mechanism Simulated specialties: Market research; event planning & implementation; strategic policy planning; budget planning; Network Operations Centre (NOC) management, shrinkage & loss prevention and perishable commodity procurement
Personal Information
Age and Sex : 31 years, Male
Father’s Name : Mr. Rakesh Chandra Saxena
Mother’s Name : Mrs. Saroj Saxena
Professional Work Experience
Nov 2013 till Date:
Accepting the challenge of neo-natal entrepreneurial venture in the field of market research, database management, creative content management and module development
WORKING AS PROPRIETOR (AASRAAJ GROUP) SERVING FEW US-BASED MNCs in Delhi/NCR
Mar 2013 to Oct 2013:
Trying to toil with professionals engaged in B2B & B2C businesses by offering services related to market research, software development, rural BPO set-up and content
development for advertising & sales promotion suiting best to clients‟ business needs
WORKING AS A FREELANCER HAVING PROFESSIONAL NETWORK IN ALL METRO CITIES, TIER-I, TIER-II AND EMERGING TOWNS OF INDIA. FOLLOWING ARE FEW EFFORTS TOWARDS ENTREPRENEURSHIP:
S.No. Sector served Work involved
1 Alcoholic beverage Central location test in Delhi
2 Brand consultancy Submitted lyrics and composition for Corporate Anthem of one Mumbai based firm. Top management appreciated the efforts
3 FMCG Submitted 3 TVC scripts along with rhythms to „about to get launched‟ product in North India
4 Magazine publishing CATI in 18 Indian cities for one UK based firm
5 Media house Study going on to develop business plan along with potential market assessment for developing 200+ acres farm near Bhopal
6 Real-estate Associated for HNIs‟s investment planning study in Gurgaon & Noida
7 Advertising Developed position strategies of two firms working in the field of advertising and sales promotion
8 Academic institute Developed script for about to launch software in Haryana for one Delhi based Central academic institute
Nov 2012 till Feb 2013:
Working with Desai Fruits and Vegetables Private Limited, An Associate of Deepak Fertilisers and Petrochemicals CorporatIon Limited based at Pune (Maharashtra) as
Head-Operations (Maharashtra)
ROLES & RESPONSIBILITIES AT DESAI FRUITS AND VEGETABLES (reporting to Head-Operations & CEO)
S.No. Objective Action plan
1 Financial stability
Maintaining consistency in producing saleable quantity
Reducing quality claims continuously consignment-by-consignment
Reducing labour cost
Eyeing on turnover & gross contribution
2 Customer service
Increasing land bank
Maintaining at least 90% CSI score
3 Process improvement
Following SOPs; no compromise on ZTL processes
Maintaining at least 95% quality audit score
Maintaining at least 85% cost committee index
Aug 2012 to Oct 2012:
Working with Desai Fruits and Vegetables Private Limited, based at Pune (Maharashtra)
As Deputy Manager
ROLES & RESPONSIBILITIES AT DESAI FRUITS AND VEGETABLES (reporting to CEO)
S.No. Objective Action plan
1 Budget planning
Analyzing historical production trends of commodity (banana) production across Gujarat & Maharashtra regions
Coordinating with sales department for rationalizing target sales in export as well as domestic market
Preparing week-wise budgets for individual pack-houses (for production & processing) and cold storages (for supply-chain management)
Discussing variation with GM (Operations) and CEO
2 MIS Supervision
Monitoring smooth functioning of MIS reporting from field to Head Office and further to management
Suggesting necessary change(s) required in the format(s) as per business requirement(s)
3 Project handling
Creating & submitting proposals for Government, Private & international firm(s) for getting projects related to banana cultivation & other practices related to same
Following up with stakeholders for getting the projects sanctioned & then handing over the responsibility of project to project execution team
Part of the team involved in proposal formulation – Pack-house development to Government of Maharashtra
Part of the team involved in proposal formulation – Farmers‟ education & training to Government of Gujarat
4 Audit analysis
Analyzing recommendation(s) pointed out by auditor(s) for process improvement(s)
Sharing action(s) to be taken with all the stakeholders & then following up for ATRs
Sharing ATRs with management followed by respective auditor(s) 5 SOP formulation Part of the team involved in SOP formulation
Sharing signed SOPs with our internal customers, the employees
6 Content development
Part of the team involved in corporate website development
Developed Corporate presentation for our investors
Responsible for developing one-page notes for our existing as well as expected investor(s)
March 2012 to July 2012:
Worked with Bharti Walmart at its biggest Distribution Centre in India based at Palwal (Haryana) as Assistant Manager (Asset Protection & Safety – Logistics & Supply Chain)
ROLES & RESPONSIBILITIES AT BHARTI WALMART
S.No. Objective Action plan
1 In-transit security
Conduct random trailer & DC-receiving audits for selected shipments
Develop plan of action in order to rectify the shipping errors
Monitoring vehicle movement through GPS
Monitoring turn-around time (TAT) to ensure effective delivery at store
Monitoring merchandise movement (end-to-end process)
2 Accelerate sustainable growth
Identify loopholes in the processes so as to give ideas & suggestions to DC for improvement
Making close liaison with DC Operations team & 3PL staff
Support various verticals within supply chain to develop capabilities for sustainable corporate growth plan
3 Slot integrity
Conduct FEFO, put-away & let down audits in order to maintain picking discipline at DC
Conduct end-to-end process audits to ensure correct slotting
4 Vendor integrity
Conduct merchandise specific audit for all the vendors based on store level shrinkage results
5 Ensure safety
Ensure serviceability of all fire detection/fighting installations
Conduct daily, weekly & monthly safety audits
Conduct safety awareness programme for all staff members
Conduct monthly safety committee meeting & weekly safety walks
Conduct mock-drills & training in order to make system proactive
Monitor accidental reports to identify possible root trends & route causes
6 Supply chain integrity
Conduct inventory audits, supply chain security / shrinkage awareness programme for all the stakeholders
Identify high shrinkage items for separate storage
Monitor access control at DC
Plan & provision for physical security at DC
Plan hiring, training & deployment of security guards
Plan & conduct spot checks to assess efficacy of security arrangements
Efficient management & utilization of security staff
7 PR & CSR
Liaison with Police and Fire departments
Active participation and support for CSR activities
June 2009 to February 2012:
Worked with Hariyali Kisaan Bazaar (Rural Retail Subsidiary of DCM Shriram Consolidated Limited) at its HO, Noida, as Assistant Manager (Retail Sales & Customer Services)
ROLES & RESPONSIBILITIES AT HARIYALI KISAAN BAZAAR (Reporting to Head-Operations – 14 months)
S.No. Objective Action plan
1 Management of Network Operations Centre (NOC)
Real-time closing of outlet-level issues (total 212 generic issues)
Analyzing & monitoring sales & vendor returns so as to reduce them
Analyzing daily AMOVRs through online software apart from circulating EOD reports to BU Heads & Regional Managers highlighting major issues & feedbacks of the day Unique achievement: Part of the team involved in conceptualization, drafting & implementation of the software viz. AMOVR
2 Shrinkage & loss prevention
Reduction of SS ratio, damage, expired & in-transit stocks
Conducting scheduled physical stock reconciliation (PSR) cycles across the outlets
Recovery plan & action in consultation with different stakeholders
Surprise checks through external consultant) & independent internal PSRs
In-transit stock clearance
3 Outlet consolidation & re-organization
Part of the team involved in outlet-consolidation & re-organization of areas/territories across India in order to improve upon bottom-line
Part of the team involved in changing corporate re-positioning for Hariyali as a brand
4 Business research
Part of the team involved in model region project (internal research) for 41 outlets of Central Uttar Pradesh in order to suggest turnaround strategy for the company to increase footfalls
5 Seasonal launches
Conceptualizing Visual Merchandizing (VM) principals (from Layout planning to plannogramming) along with their implementation and roll out during Summerspring
(SS) Launch‟10 for 291 outlets across India
Analyzing sales trends before and after the SS Launch‟10 to formulate strategic business plan for Autumn Winter Launch-2010
ROLES & RESPONSIBILITIES AT HARIYALI KISAAN BAZAAR (Reporting to Business Head – 12 months)
6 Budgeting
Formulation of sales, PBDIT, footfall & ABV budgets for 274 outlets (FY12)
7 Corporate Business plan
Assisting Business Head for conceptualizing and final drafting of Hariyali Business Plan (FY11), which was presented before MDs
Part of the team involved in making corporate business plan for FY12 too
8 Loss prevention planning
Assisting Business Head for drafting Loss Prevention Plan for FY11
Formulating job profile of Operations Manager – Loss Prevention
9 Strategy formulation
Coordinating with ATKearney (business consultant of the organization) for formulating future Autumn-Winter-2010 Strategy especially focusing towards profitability factor through Pilot testing in 4 outlets of Rajasthan, Haryana and Western U.P.
10 Business surveys
Planning, implementation and control of All India Regional Survey carried out in 8 States coordinating with 28 Area Managers, 6 Regional Managers and 3
Senior Regional Managers
ROLES & RESPONSIBILITIES AT HARIYALI KISAAN BAZAAR (Reporting to Marketing Head – 6 months)
11 Market research
Conduct, analyze and document Dip-Stick survey (Internal research) in Haryana, Maharashtra, M.P., Punjab, Rajasthan and U.P. with the help of 15 summer trainees from various management institutes (Sample Size 1080)
12 Sales promotion
Designing and monitoring various offers (Trial Coupon, Voucher Scheme etc.) for A.P., Haryana, Maharashtra, M.P., Punjab, Rajasthan and U.P. apart from framing content for A4 Shelf talkers, Fliers and hoardings
13 Event management
Involved in Lucky Draw Events conducted in various outlets of Central U.P.
14 Brand building
Involved in monitoring Van Campaign run across all the outlets of A.P., Haryana, Maharashtra, M.P., Punjab, Rajasthan and U.P
Academic Achievements
2009: MBA (Agribusiness) from College of Agribusiness management, G.B.P.U.A.& T., Pantnagar
2007: B.Sc. (Home Science) from College of Home Science, G.B.P.U.A. & T., Pantnagar
Projects Completed During MBA Programme
FINAL PROJECT (March-April, 2009): For the topic, “Assessment of joint business opportunity through investing in Commodities Based Mutual Funds (CMFs) associating Regional Rural Banks (RRBs) and farmers of Uttarakhand”
SUMMER PROJECT (May-July, 2008): For the topic, “Status of floriculture in Udham Singh Nagar District with special focus on developing a plan for rural development involving SHGs” with National Bank for Agriculture and Rural Development (NABARD), Uttarakhand”
WINTER PROJECT (December 2007): For the topic, “Consumer perception about organized retailing in Uttarakhand targeting at Udham Singh Nagar, Haldwani and Dehradun”
Details Of Published Articles
Saxena, R.; Sharma, M.L.; Saxena, A.; Pandey, D. and Bist, B. 2008. Evaluation of Consumer‟s perception about Organized Food Retailing in Uttarakhand. Paper presented in First Annual Conference of the Indian Society of Agribusiness Management, September 25-27, 2008 on Emerging Trends in Agribusiness Management organized by University of Agricultural Sciences in collaboration with Centre for Public Policy, Indian Institute of Management, Bangalore and International Food Policy Research Institute. (http://isabm.org/events/listofprogramme.pdf)
Saxena, R.; Sharma, M.L.; Saxena, A.; Pandey, D. and Bist, B. 2008. Emergence of Organized Food Retailing: Consumers’ Behaviour and Perception in Uttarakhand. Agricultural Economics Research Review, 21. (http://www.indianjournals.com/ijor.aspx?target=ijor:aerr&volume=21&issue=conf&article=abs011)
2006: Authored book viz. Ultimate Souls, sponsored by Verna Hildebrand Foundation, USA, under the course Family Support Services and released on September 5, 2006 on the occasion of Teacher’s Day by Honourable Vice Chancellor Sir, G.B.P.U.A. & T., Pantnagar
2005: Authored book viz. Appealing Thoughts under the course Practicum of Human Values released by respected Dean, College of Home Science, G.B.P.U.A. & T., Pantnagar
Professional Training & Experience
2008: Participated in 3 days MCCP (MCX Certified Commodity Professional) Course organized by College of Agribusiness Management (CABM) in collaboration with Multi-Commodity Exchange of India Ltd., Mumbai
2008: Attended National Seminar on “Emerging Agri Food System : Challenges & Opportunities” held at Pantnagar organized by Confederation of Indian Industries (CII) and College of Agribusiness Management (CABM), Pantnagar during the year 2008
2008: Developed a video film of 1 hour showing farmers‟ perception about Tractor Purchase at Kisan Mela (Farmers‟ Fair), Pantnagar with John Deere Equipments Pvt. Ltd.
2008: Attended first International Summit on Corporate Social Responsibility (CSR) held during January 29,
2008 to January 30, 2008 at Hotel Maurya Sheraton, New Delhi
2006: One month internship in a NGO viz. Vatsalya situated at Jaipur (Rajasthan) working for orphans and destitute children
2006: Three months internship in a NGO viz. Chetna situated at New Delhi working for child rights issues and counseling of street & working children in New Delhi
2006: Anchored 3 radio programmes in Rainbow FM, New Delhi
2006: Attended 15 days Rural Awareness and Work Experience (RAWE) Programme in Uttarakhand
2006: Have made 8 songs with their rhythms for a Hindi Music Album (Future Plan) touching orphans and destitute children
2002: Have made 8 songs with their rhythms for a Hindi Music Album (Future Plan) certified by the Principals of Intermediate Colleges of Pantnagar
Extra Curricular Activities
October 2008: Participated in Business Plan in SAMADHAN-08 (National Level Business-Plan Competition on Social Entrepreneurship) organized by IIT-Roorkee
April 2008: Received „First Prize‟ for Business Plan in ISIS-08 (National Level Business-Plan Competition) organized by IIT-Roorkee competing against IIMs, IITs, IRMA, SPJIMR, ICFAI etc. (http://www.iitr.ac.in/Main/uploads/File/samvad/2008/june-july08new.pdf)
January 2008: Received „First Prize‟ for Business Plan in Abhivyakti (National Level Management and Art Festival) organized by Institute of Agribusiness Management (IABM), RAU, Bikaner
January 2008: Received „Second Prize‟ for Paper Presentation (Topic: Effect of rupee appreciation on Indian Agriculture) in Abhivyakti (National Level Management and Art Festival) organized by Institute of Agribusiness Management (IABM), RAU, Bikaner
2006: Participated in 7th All India Inter-State Agricultural University Youth Festival (Agriunifest-2006) organized by Orissa University of Agriculture And Technology, Bhubaneswar (Orissa)
2006: Qualified for ‘C’ certificate of National Service Scheme (NSS)
2000: Awarded for the Best Slogan in Free Watch Contest organized by Titan Industries Limited, Bangalore
1993-2006: Participated in, qualified for and organised various events at school and college levels PLACE: New Delhi (Ashish Saxena)
