Profile
A results-driven and highly skilled professional with solid educational background and 12 years of marketing experience in demanding fast paced industries including telecommunication and retail. An individual with expertise in Customer Relationship Management and data analysis. In charge of CRM promotions for more than 2.000.000 clients with main goal to develop, implement and optimize CRM campaigns for the activation/reactivation and retention of clients. A passion for delivering top class Market/Consumer Behavior Analysis is enriched by strong attention to detail and a combination of sales and marketing skills which can bring value to any future employer.
Core Competencies
Customer Relationship Management
Market/Customer Behavior Analysis
Data Mining
Negotiation
CRM Campaigns
Strong analytical skills
Online Shopper Insights
Marketing Plan Development
CRM Strategy Development
Performance Improvement
Team Leadership
Training and Development
Career Summary
SENIOR INSIGHT MANAGER
IRI GROUP (MARKETING AGENCY)
MARCH 2012- CURRENTLY
Accountable for delivering and managing effectively brand/category/market research projects and influencing business decisions regarding pricing, NPD, distribution, range and online strategies.
Main accomplishments ( worked for Premier Foods, Unilever categories, currently working for Procter & Gamble):
Proven track record of delivering briefs on time that impacted on the client’s revenue by adding an extra 5% share in the client’s category.
Strengthen client relationships through day to day interaction with main objective to exceed expectations.
Successfully managing remotely a team of 3 (located in Bangalore, India) who are responsible for delivering research projects.
Ambassador for the initial partnership with MySupermarket (online shopper analysis).
Won “Make it happen award” within first 4 months of employment for thinking out of the box and showing dedication in resolving an important client issue.
CRM LOYALTY CARD MANAGER
CARREFOUR GROUP (DIA HELLAS)
2008- 2011
Drove the promotion of sales higher and led to steady gains of market shares against the competition. Developed CRM promotions, for a vast number of suppliers (Nestle, Procter and Gamble, Unilever) by combining effective segmentation and customer tailored activities (reporting directly to the commercial director of the company).
Main accomplishments:
Increased customer’s redemption through promotions from 27% to 33% within 6 months.
Established successful partnerships and increased the amount invested on the program in 2010 from €3.5m to €4.0m.
Redesigned the Loyalty cards advertising leaflets and welcome packs and developed and maintained a database of more than 2.000.000 clients.
In charge of a team consisted of 3 loyalty card product managers.
LOYALTY CARD PRODUCT MANAGER
CARREFOUR GROUP (DIA HELLAS)
2007-2008
Responsible for the development of the yearly Marketing Plans (for food and non food suppliers) and for the design, implementation and analysis of promotional actions. Monitored competition and cost strategies.
Main accomplishments:
Sales increase per promotional activity that reached 35% through client segmentation and customer tailored promotions.
Observed trends and client behaviour for a number of products and provided proactive insight.
ASSISTANT PRODUCT MANAGER
BENTLEY ATHENS
2006 – 2007
Involved with the design and operation of the loyalty application, the creation of loyalty reports and the monitoring of competitor’s pricing strategies.
Main accomplishments:
Organized events for major executive car motor shows.
CRM JUNIOR PROGRAM DEVELOPMENT MANAGER & CRM TRAINING SPECIALIST
WIND HELLAS (TELECOMS)
2003-2006
Junior manager for the CRM program called Avantage (leading program in the telecoms industry). Liable for the design and implementation of Avantage CRM scheme and the analysis of customer behavior through Data Mining Tools (Clementine). Responsible for the conduct of CRM seminars on the company’s CRM systems. Updated and developed ISO processes for the CRM department and created the training material for all the seminars that held responsibility. Maintained reporting for the CRM campaigns.
Main accomplishments:
Participated in the development of the programme (advertising material, agreements with suppliers).
In charge for conducting the seminars for the new CRM system (Siebel) of the company’s call center (300 employees
SALES AND CREDIT COORDINATOR
PSA PEUGEOT CITROEN – UNITED KINGDOM
2001- 2002
Accountable for the daily ordering and reporting of distribution channels and for the dealers invoicing (through SAP).
Qualifications
2000-2001
CARDIFF UNIVERSITY MASTER IN BUSINESS ADMINISTRATION, MBA ACCOUNTING FOR THE STRENGTHS OF MNC SUBSIDIARIES, THE CASE OF GREECE (2001)
1997 – 2000
UNIVERSITY OF HUDDERSFIELD BA(HONS) ECONOMICS ΤHE ADVANTAGES AND DISADVANTAGES OF EUROPEAN INTEGRATION (2000)
OTHER QUALIFICATIONS AND SEMINARS:
INFORMATION SYSTEMS SEMINARS LANGUAGES OTHER
MICROSOFT OFFICE ,SAP, SIEBEL, CRM 3.0, SEDA (UNIX), MICROSTRATEGY, G.U.I, XLERATE PLUS, ADVANTAGE PRO TRAIN THE TRAINER, CLIENT ENGAGEMENT, BECOMING BENTLEY
GREEK (NATIVE) – ENGLISH FLUENT
FULL CLEAN DRIVING LICENSE
OTHER INTERESTS/HOBBIES:
PASSION FOR PHOTOGRAPHY & MARTIAL ARTS, VOLUNTEERING
