Profile
– Bilingual English . Full expertise in management, analysis and execution in multicultural environments
– Fast learner and keen to contribute to the benefits related to the development of the product- brand-image
– 5 years working in an international context, London based
– Creating and executing traditional marketing plans, complemented by social media and digital marketing
– Innovative in business strategy and effective communicator both externally and internally
– Excellence in achieving objectives, teaming up with the client: meeting client’s needs and goals
– Experienced in organizing international trade fairs and events
Professional Experience
Marketing-Strategy Personal Project
JAN’13 – JAN’14
• Marketing plan: Analysis and brand definition. Competitor’s market review. Events and agenda planning for brand positioning. Optimizing processes.
∗ Achievement: Brand awareness and and new customer acquisition
• Preschool learning dynamics
∗ Achievement: Learning, value transmission and fun, major for cognitive development
Marketing-Design
AeneD Studio. (www.aened.com)
MAY’11 – MAY’12
• Developed and implemented a Marketing and Design project. Branding, brand management, naming, brand strategy and catalogue creation.
∗ Achievement: Created a unique brand with added value, moreover with full capacity to succeed in the business world.
Dir. Mkt-Export-Sales
STYLMODE SA. Lleida. (Vall Companys Holding)
FEB’07 – JAN´08
• Marketing and Business plan to develop international markets: competitor analysis, positioning, product-brand management in International environments. Built a team of commercial collaborators
∗ Achievement: Designed the marketing plan and made it into real
∗ Achievement: Opened new makets with success. Negotiated new commercial agreements in international markets. International Sales
Dir. Mkt-Export-Sales
EXCLUSIVAS OLCA SA, Cecilia de Rafael, Bcn. (www.ceciliaderafael.com)
JAN’04 – FEB’07
• Marketing Plan: Brand and product positioning. Brand Management and Sales
• Product portafolio profitability and new product launching management
• International and national new market development. Overseas cultural knowhow
• Managed and built the nacional and international sales force
∗ Achievement: Created the new website from inception to launching
∗ Achievement: International brand postioning with client satisfaction as a goal
∗ Achievement: 10% increase in sales and market consolidation
∗ Achievement: 2006 closed with the best turnover in the history of the company
Export-Admin.
VECTRA GROUP, Londres.(www.vectragroup.com)
JAN’02 – SEPT’03
• Administrative tasks in the export department
• L/C experience along with international trade: incoterms
• New markets knowledge : India, Rusia and Eastern Europe
∗ Achievement: Multicultural awareness, having the expertise to understand how they work and feel to a professional level
∗ Achievement: International trade skills and experience. Established solid professional relationships
Marketing-Sales
www.easylondonaccommodation.com London
JAN’00 – JAN’02
• Responsible for external communication
• Brand launching
• Responsible for client acquisition and promotional actions: mailings and sales
∗ Achievement: Brand launching with added value with client acquisition. Worked during the
begining of the dotcom era. Managed complicated client situations with care and great results
Graphic Designer Assistant
UNIVERSITY OF WESTMINSTER, London. Design and Mkt Department
JAN’99 – SEPT’99
• Assistant to the department director. Corporate identity, packaging, branding and naming
∗ Achievement: corporate indentity applied to the business world
∗ Achievement: having worked at University
Education & Qualifications
OCT ’06 – JUL ’07
MBA Executive by ISM-ESIC, Barcelona
SEPT ’03 – MAY ’04
Postgraduate in Marketing Management by University of Pompeu Fabra, Barcelona
JAN ’03 – JUL ’03
MA in Marketing and Comunication by University of Westminster, London
SEPT ’98 – OCT ’00
MA in Design and Visual Arts by University of Westminster, London
OCT ’93 – JUN ’98
BA Fine Arts, specialized in Graphic Design by University of Basque Country, Bilbao
Training
– Analytics and moritoring in Social Media by Fundación UNED (NOV’15-JAN`16)
– SEM and Marketing PPC (Google Adwords) by Fundación UNED (MARCH’14 – JUNE’14)
– Community Management by Fundación UNED (OCT’12 – FEB’13)
Languages
English: Proficiency
Catalan: Level C (JUNE’15)
Spanish: Mother tongue
Basque Language: Mother tongue
IT Skills
– Freehand, Illustrator, Photoshop, QuarkXpress, InDesign
– Word, PowerPoint, Excel, Outlook, AS400
– Marketing online, community management, social media management
Interests & Hobbies
– I am fond of cooking, travelling, telling kids stories, having long walks.
