Core Competencies
Native of Madrid, Spain. Bilingual Spanish / English. Knowledge of French and Italian. Ability to apply my knowledge of other languages and cultures to build a solid working trust with partners/customers and to successfully negotiate deals and generate sales. Work permits in the EU / Spain and USA
Roles in Sales, Business Development, Marketing, Event Management and Partnerships in the Food, Wine, Travel and Hospitality industries in Europe, USA and Latin American markets.
New Technologies: Strong understanding of the Internet, Social/Online Media, Mobile and their underlying technologies, products and business models.
Customer Satisfaction and Loyalty: Rapidly analyze customers’ business needs and objectives in order to offer solutions that drive repeat business and loyal relationships.
Work Experience
Bodega X. Ribera del Duero
Oct 2014 – Present
Director of Sales and Marketing, Americas
Directing all the export and marketing activities in the entire American continent for this high end winery.
Identifying appropriate importers and distributors in each country. Working with / helping them to increase sales by visiting them and their clients, attending trade shows, sponsoring events, etc.
Destino Delicious. San Francisco.
2014 – Present
Founder – Business Development Consultant
Sales, marketing and event initiatives in NorCal for Pomar Junction Winery (Paso Robles) www.pomarjunction.com
Creating, developing and implementing inspirational culinary and wine experiences (e.g. culinary & wine tours, monthly wine tasting events, etc) for Western Athletic Clubs www.wac.com (Bay Club, SF Tennis Club and other businesses.
Sales Rep for CalBev Imports, an LA based importer and distributor of wines and beers. www.calbevimports.com
Assisting independent wineries on corporate and label specific brand management, wine club retention and growth, PR and marketing initiatives: social media, blogs, website updates, newsletters, mobile, etc.
Brand Ambassador for wineries at trade shows, events, tastings, etc.
Yaya Imports. San Francisco
2011 – 2013
Director of Sales
In charge of sales, marketing, account management and customer service for this importer of gourmet foods, wines and cookware from Spain: www.yayaimports.com
Responsible for identify key accounts and develop programs to grow sales, focusing on expanded placements, targeted promotions and increased sales.
Responsible for developing, maintaining and growing the relationships with upscale retailers, online partners (eg: wine.com), distributors, supermarkets, restaurants, private chefs, wineries, gourmet stores, tasting rooms, catering Co, cookware stores and others. .
Consistently exceeding monthly sales quota.
Booking.com, San Francisco, CA.
2008 – 2010
Account Manager
Developed and executed sales, online marketing, account management and revenue initiatives focusing on obtaining high quality inventory and fostering long term relationships with all the hotels and resorts partners.
Provided partners with the guidance needed to succeed on the company’s online booking platform in order to increase company’s revenue and profitability goals.
Established and developed long term relationships with hotels and resorts within my territory
Evangelized and inspired the hospitality industry to work with Booking.com
Jaman, San Mateo, CA.
2007 – 2008
Marketing Consultant
Created and executed marketing plans in English and Spanish for membership recruiting and retention via blogs, PR, online communities, social sites (Facebook, YouTube & others) etc.
Assisted in the developing of online partnerships and affiliate programs to further grow band awareness and revenue with Internet portals, media outlets, etc (e.g: Terra, Tivo, Blockbuster)
Red and White Fleet & Ferry Building Line, San Francisco, CA.
2005 – 2007
Vice President of Sales & Marketing
Responsible for sales, marketing and rates strategies to attract new and repeat business.
Managed worldwide travel partner relationships (Expedia, Travelocity, Viator, AMEX Travel and others).
Established and built strong relationships with major corporate customers and travel partners.
Fostered relationships with DMC’s, CBV’s, Tour & Travel Org., community leaders, industry groups, trade associations, and social /cultural organizations to bolster company’s visibility to enhance brand leadership position and drive revenue.
Lead development and implementation of PR strategies and key media relationships to achieve positive coverage of both brands in media outlets, resulting in first time features in prominent publications and websites such as 7×7, SF Magazine, About.com, SF Chronicle, SFCVB and others.
InterContinental Hotels Group, San Francisco, CA.
2002 – 2004
National Sales Manager
Responsible for selling rooms nights, meeting space, food & beverage, spa services and other hotels’ activities for 5 San Francisco properties to key market segments, corporate accounts, trade and incentive groups at both domestic and international levels.
Responsible for converting prospects into sales by differentiating all 5 hotels from the competition.
Education & Qualifications
Master of Science, Travel & Hospitality Industry Management
University of Hawaii, School of Travel Industry Management – Honolulu, HI
Certificate in International Management
Pacific Asian Management Institute (PAMI) – College of Business Administration, University of Hawaii.
Bachelor of Science Houston Baptist University – Houston, TX. Majors: Finance and Political Science
Community Involvement & Interests
Organizations: Churchill Club (Silicon Valley); SVASE (Silicon Valley Association of Startup Entrepreneurs); Team Sports: Race Committee Member: St. Francis Yacht Club. USTA tennis leagues. Sailing, ski, biking.
