Profile
I am an ambitious and creative professional currently specialising in marketing, digital Marketing and Online Communications at Universal Music Group, All Around The World, 3Beat Records & London Recordings.
I consistently strive to work to the best of my ability and deliver professional standards at all times and in all circumstances. The passion I bring and drive for success run parallel with each other to ensure label and brand development. Since graduation in 2012 I have been working within Universal Music Group, I am very passionate about the importance of brand development.
I have worked in a variety of environments gaining the ability to lead and motivate as part of a team or individually. I have the ability to work well under pressure, using initiative whilst still maintaining quality of service and prioritising effectively.
Skill Set
Marketing Strategies & Campaigns
Corporate Communications
Creative Team Leadership
Product Positioning & Branding
Web & Print Content Development
Strong communication skills, both written and spoken
Fully competent on all MS programs Focus Group & Market Research
Sales Collateral & Support
Public & Media Relations
New Product Launch
English and Spanish (Bilingual)
Working knowledge of HTML, CSS and JavaScript a plus
Languages
English/Spanish (Mother Tongue)
Career Summary
November 2013 – Present
Marketing & A&R Coordinator/Project managing
Universal Music Group UMTV/All Around The World/3Beat Records & London Recordings
Project managing compilations, marketing and artist development
Responsibilities;
• Managing my own releases/High level attention to detail/Creating marketing campaigns/Working to tight budgets
• Digital Marketing creating and managing artist’s social media and blogs to run alongside the label strategy and brand image E.g. YouTube and Facebook Advertising.
• Developing detailed project marketing plans, ensuring all appropriate channels are utilised effectively
• Social Media, developing and maintaining the artist and compilation brand profiles and implementing new content initiatives.
• Use market research, market insight and competitor analysis to identify new and innovative ways to drive the product into current and new markets for the purpose of lead generation.
• Responsible for updating and maintaining web content in line with the brand guidelines and tone of voice.
• Manage and constantly challenge agencies to deliver best value for money
• Working closely with regional radio / Working to tight deadlines
• Utilising various media platforms to market UK and International releases
• Coming up with album concepts/coming up with artwork concepts and pitching out externally
• Putting track lists together and working closely with the licensing team
• Liaising with mastering engineers and delivery of the projects to production
• Data Analysis of sales reports and statistics
• Working on artist and compilation branding and releases
• Creating invoices
• Working closely with finance and legal on artist and compilation projects
July 2012 – November 2013
Marketing Assistant for Universal Music TV and PA to A&R/Marketing Manager
Universal Music Group/All Around The World & 3Beat Records
Working on compilations on top brands such as Clubland/Floorfillers/Pop Party/Work Out Mix/Massive R&B/Dreamboats & Petticoats.
Responsibilities;
• Creating marketing campaigns/digital marketing/Working to tight deadlines
• Coming up with artwork concepts and pitching out externally/ High level attention to detail
• Putting tracklists together and working closely with the licensing team
• Creating invoices and POs using the internal system, Uniport
• Setting projects up in the internal systems such as R2
• Ensuring all sales notes are live and updated
• Diary management
• Arranging transport and accommodation
• Administration of digital music mail outs, internally as well as to external contacts
• Miscellaneous tasks e.g. stock orders, chart distribution, copy checking album artwork, organising tickets for the entire label/company, booking couriers and worldwide travel for artists.
Training Courses
MediaCom Client Training – 7th & 8th April 2014
2 day training course covering;
• VOD and what does it really ad to my campaign? Future of VOD
• Social Media Workshop (social media strategy)
• Senior Executives from Facebook, Twitter and YouTube – what’s next for them?
• How branded content is changing the game for brands and media/Pitching & Presenting
• Social TV and it’s future / Theories of media planning
Achievements
Business student of the month (2010)
Business student of the year (2010)
City Achiever of 2010
Qualifications
2010-2012 City College, Brighton
Business; Marketing, Creative Product Promotion, Business Communication, Financial Control
Business (QCF) Level 3 – Merit
2009-2010 City College, Brighton
BTEC Diploma in Business and Marketing – Merit
NCFE Level 2 Certificate in Conflict Management
USA passport/UK passport (dual citizenship)
