Professional Experience
New Mexico Piñon Coffee, Albuquerque, NM, USA
May 2015 – October 2015
Marketing Associate
• Market research and positioning of the company
Investigation of market and potential customer base for opening of new coffee house
• Social strategy, public relations and advertising to enhance branding
Identify local media outlets to advertise coffee brand and coffee house
Use of social networks for promotions/sponsorship of International Balloon Fiesta 2015
Esparza Advertising, Albuquerque, NM, USA
June 2015 – September 2015
Marketing Assistant
• Analysis of client social media strategies and competitors
Comparison of client social networks with their competitors; where they should be and with what relative content
• Presentation of conclusions and recommendations to the client
BOARD International, Chiasso, Switzerland
April 2014 – January 2015
Marketing & Communication Manager
• Create and manage global email marketing campaigns
Work with designers to implement HTML email templates for use by all countries
Allocate template to Marketing Managers with requirements defined by CEO
Follow up on results (clicks and scheduled meetings per country)
• Establish and maintain relationships with industry analysts and influencers
Update all relevant outside influencers with BOARD company/product news and enhancements
Keeping up to date with needs and best practices of sector to create more entry channels and opportunities for BOARD
• Create, edit and review press releases to optimize views and brand consistency
• Identify and execute lead generation programs; manage lead follow up and monitor results
• Coordinate international events
• Maintain and streamline internal communication among 16 offices
Collaborate with worldwide offices in the localization process and facilitate the local execution of global programs (campaigns, collaterals, websites, launches & releases)
• Ensure consistent flow of content via social media platforms
• Provide editorial corrections and feedback for all international and translated marketing materials
• Work directly with sales, support and consultancy teams to increase awareness of educational and technical resources for partners, customers and employees worldwide
Creation of presentations, documentation and demos to post online via SharePoint and BOARD Knowledgebase through support website
Create HTML email campaigns to increase product awareness
BOARD USA, Boston, MA, USA
April 2011 – April 2014
Marketing & Business Development Specialist
• Involved in Sales cycle process: from the definition and execution of campaigns, to the qualification of the identified leads and scheduling the initial meetings with sales
• Increased lead generation by over 100% in first 6 months and nearly 500% YOY
• Identify qualified leads while maintaining all others through nurture campaigns
• Manage internal Customer Relationship Management system (salesforce.com) monitoring the result of campaigns (sales conversion, type of campaigns with higher lead generation,…)
• Manage the creation and distribution of collateral and sales support tools
Equip the Sales team with tools and collateral to engage prospects and customers in meaningful conversations (including press releases, website content, and other promotional events)
• Manage partner channel and identify new contacts
Give active partners all marketing material needed for their marketing efforts, maintain contact to ensure understanding of product and maximum conversion of opportunities
Identify potential companies and contacts who could be BOARD resellers
Define action plan with Managing Director of BOARD USA
• Plan and execute events, conferences and webcasts for customers and prospects
• Manage annual marketing budget and invoicing for all suppliers
• Maintain relationship with existing customers
Annual review to make sure customer is happy
EOY follow up to ensure payment of maintenance and renewal of software subscription
Annual Customer Conference to show new product details
Education & Qualifications
University of New Mexico, Albuquerque, NM, USA
August 2006 – December 2010
Bachelor of Business Administration in Marketing Management
Bachelor of Business Administration in Operations Management
Bachelor of Arts in Public Communication
Competencies
• Microsoft Office
• Salesforce.com
• SharePoint
• Constant Contact, Benchmark Email
• Chatter
• Pardot
• Survey Monkey
• Social Networks
• Lotus Notes
• Joomla
• HTML basics
Languages
• Native English
• Spanish Intermediate
