CV, Marketing Director, International Business, Targeting Barcelona

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Serial No: 36952

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Current location:  Barcelona (Spain) - View on map

Nationality: Spanish

Spoken languages: Catalan, english, french, spanish

Profile Summary:

Key Competences& Disciplines

• Marketing, Communications and International Business professional since 1998.
• Solid experience in positioning local and global brands: Kitchenaid, Sanyo, Oregon Scientific, Beurer, Neato Robotics, LLongueras, General Electric, Wahl, Russell Hobbs, George Foreman, Arola, Pop Rocks, Peta Zetas, Valera, Epilady and others.
• Considerable experience in positioning healthcare brands in international markets.
• Extensive experience in both corporate business environment and family-owned business environment.
• Specialities: Health Marketing; Fertility Marketing; FMCG Marketing; Brand Positioning; Advertising & PR; International Marketing; Social Media Marketing; Niche Marketing; Event Management; New Product Development; Trade Marketing; International Business Consulting; Digital Marketing.
• Skills Team player(I strongly believe in the success of ‘the team’).
• Excellent time management skills.
• Dynamic, proactive, creative and very high project commitment.
• Goal driven and persistent.

Academic PDP (Professional Development Programme)

2012-2013

Social Media Management – at Escuela de Periodismo y Comunicación at Unidad Editorial. (Bcn).

 2007-2008

Post Grade CAP (Certificado de Aptitud Pedagógica)- at Universitat Autònoma Barcelona (UAB). Official English Teaching Postgrade Course.

 2003-2004

Master in Business Administration (Exec – MBA)-at Centro de Estudios Financieros (CEF) Bcn.(500 hrs).

2001-2002

Post Grade in Advertising at ESIC Business & Marketing School -(220 hrs + Advertising Project).

1999-2001

Master in Marketing at Chartered Institute of Marketing UK (500 hrs) Official diploma: Chartered Institute of Marketing (CIM).Course + exams in English.

1993-1997

Bachelor of Arts (BA) – major English Linguistics & minor French, at Universitat Autònoma Barcelona (UAB).

Work Experience

2009 (may) – Current

Marketing & Communications Director, River International SA, Barcelona.

Industry: Houseware appliances; Turnover: 25 M €

Job Description: Reporting to the MD and managing a team of 10 people (internally and externally) and marketing the following brands: General Electric; Kitchenaid; Sanyo; Beurer; Russell Hobbs; Arola; EWT; Neato Robotics; Oregon Scientific; Elbe; Valera; Dirt Devil; Black & Decker; Wahl.

Manage the marketing dept. both strategically and tactically

Launch and position global and local brands in the Spanish market.

Negotiate the marketing budget for Spain with each of the global brands European offices.

Coordinate Communication Strategy (PR agencies, advertising agencies, events)

Digital Marketing: websites (2); social media; WordPress; Magento;

Trade Marketing: trade fairs; customized client trade marketing activities; client events.

2004 (may) – 2009 (april)

Marketing & Communications Director, Salton Productos España SAU, Barcelona. Industry: Houseware Appliances. Turnover: 1.1Billion€ globally (US multinational, Salton. Inc., now Spectrum Brands)

Job Description: Reporting to the MD and positioning the following umbrella brands in Spain & Portugal Russell Hobbs – Llongueras by Russell Hobbs, Arola by Russell Hobbs, Epilady by Russell Hobbs – George Foreman grills.

Start-up of the Spanish office & Set up Marketing & Communications Dept.

Manage the department strategically and tactically with an annual budget of 2 M €

Lead by annual quantitative and qualitative objectives.

Coordinate the launch products among European offices and China Sourcing office.

Market studies, product launch coordination, new product development; Trade marketing;

Coordinate Communication Activities: (PR agencies, advertising agencies, events).

1998 – 2004 (May)

Marketing Manager, Zeta Espacial SA, Rubí. Industry: food Turnover: 25.M €.

Job Description: Reporting to the MD and commercializing the following brands: Pop Rocks; Peta Zetas; Two To One;

Manage the marketing & sales dept.

Start-up national sales team

Annual Marketing Budget

Coordinate Advertising and Promotional activities.

1998 – 2001

Product Manager , Zeta Espacial SA, Rubí

Job Description: Reporting to the MD

Marketing Plan development for a new product launch on a national & international basis.

Market research; Consumer research;

Event management

Licensing manager

New product development

Specialised Education

2011

Master Class Community Management (Social Media), Marta Carballo.

2010

Master Class Community Management (Social Media), IESE Business School.

2006-2007

Personal/Professional Coaching Course, Fundació Àmbit.

 2005

Professional Coaching Course, Sallywan Associates.

1999

International Marketing Course, Cámara Comercio Sabadell. 

1998-1999

Advanced Export Course 1&2, Cámara Comercio Sabadell.

1998

Export Course, Cámara de Comercio de Sabadell.

Languages

English: native proficiency (I lived in South Africa for 13 years).

1992: Official Diploma ‘The Examination for the Certificate of Proficiency in English’ (Cambridge University, UK)

Spanish: native proficiency

Catalan: native proficiency

French: working proficieny (written advanced; spoken advanced, translated advanced).

1997: Official Diploma: ‘Diplôme de français Commercial de la Chambre de Commerce et Industrie de Barcelone’.

1999: Official Diploma: ‘Diplôme d’Etudes en Langue Française (D.E.L.F.) Premier Degré et Second Degré.

 IT Competencies

IT Literacy Software community management: Hootsuite

CMS: WordPress; Magento;

App for iOs and Android (upload data on CMS)