SPECIALITIES
Integrated Marketing, Building & Communicating Strategic Plans, Content Strategy, Content Creation, Social Media Marketing, Messaging Development, Media & Influencer Relations, Public Relations, Product Launches, Go-To-Market Strategy, Events, Partner Marketing & Programs, Channel Marketing, Account Management, Business Development, Sponsorship Creation & Management, Proposal Development & Writing, Cause Marketing, Market & Competitive Research
CAREER HIGHLIGHTS
• Initiated and built relationships with targeted energy policy makers for green tech company, Serious Energy, that led to high profile events and press conferences featuring President Obama, Vice President Biden, Governor Schwarzenegger and others
• Won the City of Chicago’s 2016 Olympic bid proposal by designing an innovative social media-led marketing campaign and engaging local celebrities including Mayor Daley and Michael Phelps
• Expanded operations of entrepreneurship education nonprofit to Singapore for BizWorld Foundation, securing new donors, government endorsement and education partners
• Generated $1M+ revenue and attracted 300+ journalists, bloggers and influencers conceiving and executing “BlogHaus” at Consumer Electronics Show, an events sponsorship program for customers Microsoft, Seagate, Hewlett-Packard, AMD
CAREER HISTORY
Associate Director
Thermo Fisher Scientific, South San Francisco
2013-2014
For this Fortune 200 biotech leader, recruited and led content marketing team, strategy and execution for its global Genetic Sciences Division.
• Ideated and launched corporate outreach plans and content programs including new customer-focused blog that maintained a 3X length of stay over web site and proved as powerful qualified lead generator
• Educated and created practices for international teams and divisions to incorporate content marketing (including video, blog, and social platforms) into existing marketing programs
Vice President of Marketing
Enlighted, Inc., Sunnyvale, CA
2012-2013
Led all marketing for lead generation and awareness building for clean tech start-up. Scored media placements in Fortune, MIT Review, Fast Company and trade press. Garnered industry recognition winning four company awards. Drove new pipeline programs and reporting systems. Revamped all product collateral and created Fortune 500 customer case studies.
Vice President of Marketing
Serious Energy, Inc. (formally Serious Materials)
Sunnyvale, CA
2008-2012
Led marketing across all channels for developer of disruptive, high-tech energy efficiency building products and services. Established company as thought leader and one of the most acclaimed brands in clean tech.
• Led B2C and B2B direct and channel marketing programs – including webinars, integrated content marketing, advertising, conferences, email campaigns – accomplishing 25X new pipeline growth and 80% growth in new business
• Accomplished scale and consistency, steering corporate messaging and positioning during high growth periods of 5 acquisitions and $60M+ in funding rounds in a down economy
• Led content strategy for award-winning blog, online video, Twitter feed that proved to double targeted web traffic
• Secured 100s of articles in top tier and trade media including Inc. Magazine cover story and “Entrepreneur of the Year” award for CEO/Founder
• Won company awards including World Economic Forum Technology Pioneer and WSJ Tech Innovation Award
• Initiated and cultivated partnerships with government, research and academia policy makers and influencers including NRDC and Clinton Climate Initiative as part of awareness and thought leadership strategies
• Pitched, created and managed multiple high-profile online and offline events with The Whitehouse
• Created cutting-edge museum-quality briefing center in the Empire State Building for VIP customers and press; high-touch engagement resulted in coverage from USA Today and Discovery Channel and proved to be valuable accelerator for sales conversion; managed co-marketing of the project with the biggest brands in commercial real estate
Partner
The Conversation Group, San Francisco, CA
2007-2008
Recruited as partner to provide direction and expertise to launch online and social media-led marketing campaigns for clients.
• Ideated and launched grassroots campaign for City of Chicago’s Olympic bid that engaged residents and celebrities Michael Phelps and Mayor Daley
• Helped client Best Buy with influencer marketing for green initiatives, internal knowledge-sharing programs and online events
• Created internal training programs for integration of social media strategies into corporate communications for client SAP
Director of Marketing
Podtech Network, Palo Alto, CA
2006-2008
Developed online content strategies to build both audience and monetize PodTech Network, a platform for tech podcast and video producers and brand advertisers.
• Created, pitched and executed custom content programs for tech enterprise clients including Seagate, AMD, Microsoft and Hewlett-Packard, resulting in $3M revenue
• Generated $1M+ revenue by executing a high-touch influencer marketing events series for tech customers and one of the most talked about events at Consumer Electronics Show; expanded to SXSW conference for same customers/sponsors
Independent
2004-2006
Independent consultant developing marketing programs for tech, media and nonprofit clients including Draper Richards Foundation, Macrovision, AlwaysOn Network.
• Increased revenues and attracted 1200+ attendees, 200+ press and 15 sponsors for first-year conference of new brand, OnHollywood, for tech media company, AlwaysOn Network; created conference program and sponsorship packages, secured and managed sponsor relationships with Audi and Novell; recruited all speakers and led conference marketing
• Increased membership and created new sustainable sponsorship opportunities for DealMaker Media, a membership-based media company, by launching an integrated event/ online content strategy; created and authored blog targeting VCs and CEOs that gained national press coverage from WSJ within 2 months of launch
Director of Marketing
Bizworld Foundation, Menlo Park, CA
2002-2004
Led all marketing outreach and fundraising product creation for nonprofit entrepreneurship education start-up founded by venture capitalist Tim Draper.
• Launched first international office in Singapore, securing government support and individual donors; conducted training workshops and fundraising events for 600+ educators, teachers, government offices and donors
• Increased contributions 30% through media relations and creating scalable fundraising products for individual donors and corporate sponsorships
• Forged government relationships that resulted in government endorsements in California, Utah and North Carolina
PREVIOUS CAREER ASSIGNMENTS
Account Manager—BRAVO! MARKETING, San Francisco, CA—2000-2002
Developed and managed strategy and execution of integrated marketing programs for global tech B2C and B2B clients such as ValueClick and ClearWire.
EDUCATION
BA Marketing & Tourism Management
Summa Cum Laude—Hawaii Pacific University, Honolulu, HI—1999
Degree, International Tourism Management—Summa Cum Laude
Modul University Of Vienna, Vienna, Austria—1998
