Core Competencies
• Executive Management & Biz Development
• Cross-Functional Team Building & Leadership
• Strategic Thinking & Problem Solving
• Inbound & Outbound Marketing
• Content Development, Editing & PR
• Brand Positioning & Promotional Strategy
• Search Engine Optimization (SEO)
• Dynamic Oral & Written Communication Skills
Career Summary
President, Galileo Tech Media
(March 2014 – Present)
Co-founded this premier source of freelance talent – serving in-house agencies of enterprise companies and brands with highly skilled, reliable contractors for marketing, branding, and technology proficiencies
Provide Marriott Hotels & Resorts’ interactive division with monthly SEO keyword research, content development, press releases, and strategic direction for its worldwide portfolio of hotel properties
Offer comprehensive solutions to clients and prospects for Big-Data analysis, consultative marketing / branding support, SEO/SEM, keyword research, content development, and online technology
CEO & President, HQO SEO, LLC
(June 2011 – Present)
Instruct clients about SEO best practices and implement key aspects of search engine optimization on their behalf – including keyword research, meta-data development, optimized content creation, social media management / consultation, and link-building tactics
Provide Internet-marketing consultation and content development for a wide variety of clients – ranging from large brands to mid-sized companies and small businesses
Managing Partner, Plugin Group
(May 2012 – March 2014)
Spearheaded launch of company devoted to partnering with ad agencies, marketing companies, and client-facing organizations as a plug-and-play extension of in-house resources for SEO / SEM, copywriting, social media, web / mobile design and development, translation / localization, and more
Led all business development efforts and facilitated operations with self-selected team
Supplied TravelClick’s global portfolio of clients with as-needed SEO, copywriting, and consultative support – absorbing all overflow work as a flexible, efficient extension of its full-time staff
Devised master price sheets by working with multiple vendors and individual contractors, to provide a full line of products and services to agency partners and other clients, and streamline the sales process
Freelance Marketing / SEO Consultant
(October 2007 – May 2012)
Provided Internet-marketing consultation and content development for a wide variety of clients, including contact assignments for UnitedHealthcare, The Palm, General Growth Properties, GEICO, and many others
Assembled a team of in-house SEO staff for TravelClick’s new Orlando office, streamlined operations in this product sector, and documented processes to ensure consistency across multiple offices worldwide
Vice President, Copywriting, TIG Global
(October 2009 – June 2011)
Led six full-time staff writers and an expansive team of freelancers to fulfill the interactive copywriting and SEO needs of over 1,000 clients, including high-profile corporate brands and organizations such as Hyatt Hotels & Resorts, Golden Door Spas, and the Richmond Metropolitan Convention & Visitors Bureau
Managed website content development for all new clients, with average net profits of 60% or higher
Oversaw production of optimized press releases and social-media content for Facebook, Twitter, blog posts, photo and video captions, campaign initiatives, and other applications
Determined brand positioning and initiated project work for all new clients – leading each discovery call, compiling creative-brief notes and reference materials for designated writers, and managing deadlines
Copywriting Director, TIG Global
(June 2006 – September 2009)
Demonstrated ability to manage exceptionally large projects within short timeframes for InterContinental Hotel Group’s new properties and Preferred Hotel Group’s sub-brand sites – participating heavily in the processes of website restructuring, branding direction, and coordinating grand-scale content rollout
Directed two technical writers through the completion of a massive company project, coordinating the collection of info from staff experts and documentation of best practices for all TIGG services
Copywriting Manager, TIG Global
(January 2005 – June 2006)
Fielded SEO questions and requests from clients and internal staff, expanding personal knowledge about all aspects of search engine optimization
Senior Copywriter, TIG Global
(January 2003 – January 2005)
Developed a formal copywriting manual, outlining the format and guidelines for all website pages, SEO copy best practices, and TIGG style rules, streamlining the training process and accelerating production
Communications Associate, Thayer Interactive Group
(January 2002 – January 2003)
Produced all copy for client websites and internal marketing materials personally, devising the SEO strategy and brand messaging for each accordingly
Drafted press releases and distributed to industry news sources
Produced the print-brochure text for TIGG’s sales kit
Qualifications
Bachelor of Arts in Print Journalism, Pennsylvania State University (May 2001)
3.8 GPA; Magna Cum Laude; Schreyer Honors College Student; Phi Beta Kappa
