Profile Summary
An energetic, motivated and results oriented marketing professional with more than six years of experience. Up to date in the use of the latest technology, media and marketing trends, with focus in customer needs and business objectives.
Proactive and efficient under pressure, with proven ability to manage multiple, competing priorities simultaneously.
Used to work within multicultural teams and across functions. Always willing to collaborate and to learn from others and from every new situation.
Employment History
January 2015 – January 2016
Zipcar / Avancar
(Avis Budget Group) Marketing Coordinator
• Responsible for the marketing and communication strategy in the expansion of the company over the Madrid Market, with an European Business vision.
• Managing a team of 11 employees, a Marketing Associate and 10 brand ambassadors.
• Responsible for the marketing budget and its impact in the P&L.
• Multi-channel marketing management and campaign optimization for awareness, member acquisition, product launches, activation and engagement, for both B2B and B2C. Online (SEM, SEO, email, web, mobile, Affiliates, Display advertising, Social Media) and offline (advertising, Call Center, OOH campaigns, mailings, Street Marketing, Partnerships, PR).
• Responsible for pricing strategies and new location decision-making. In depth analysis of trends, customer segmentation and local business potential.
• Internal coordination and collaboration with Global marketing teams (Europe and US), market research and business units.
• External coordination with relevant public and private stakeholders, agencies and providers.
• Measurement and interpretation of results based on KPIs to better meet customer needs, improve business results and reach the budget with weekly reporting.
• Reporting directly to Europe Value Proposition Marketing Manager in London (UK) and the General Manager of Zipcar / Avancar Spain.
January 2014 – August 2014
Vodafone Spain Specialist Trade Marketing
• Events, campaigns and promotion management for exclusive and non-exclusive channels of the Vodafone store network.
• Planning and elaboration of the Vodafone Trade Marketing plan.
• Internal coordination (Retail Marketing, Branding, Online, Social Media, Member Marketing, Sales) and external collaboration with advertising agencies, suppliers, manufacturers and relevant stakeholders.
• Responsible for store openings and re-openings, street marketing events, advertising campaigns and ad hoc actions.
• KPI follow up based on customer engagement and business objectives.
• Database management, tabulation and segmentation in order to plan the different actions (target, shops locations, products, etc.). Measurement and interpretation of results based on the investment and the KPI of the marketing actions. Proposed improvements and changes.
• Negotiation of promotions with the handset manufacturers.
• Management and administration of the communication website for Vodafone own stores and franchises. Troubleshooting regarding POS advertising and Store prices.
September 2013 – January 2014
Captec Ltd Junior Sales & Marketing Manager
• Market research, targeting and segmentation for business-generation campaigns across the UK, European countries and Latin America.
• Record-keeping of marketing and engagement information on a central CRM system.
• Participation in sales campaigns of the different products of the company.
• Marketing analysis of the South American market for industrial computers.
• Creation and distribution of marketing collateral.
September 2012 – September 2013
Generali Insurances Sales Specialist
• Managing an own portfolio of customers: customer acquisition, sales of financial and insurance products, loyalty and follow-up.
• Visits to customers (B2C and B2B) offering various products and solutions according to their needs and giving solutions to troubleshooting.
• Coordination of local events and acquisition campaigns.
Manager August 2011–September 2012
Gisela Intimates Assistant Marketing
• Planning and elaboration of Gisela Intimates marketing plan.
• Internal and External (agencies and providers) coordination and planning of 15 new collections/year both domestically and for the Russian market.
• E-Mail marketing, responsible for the company newsletter and ad-hoc campaigns.
• Elaboration of studies reporting to the General Manager: market, competitors, ROI
• Responsible for licensing (Warner Bros, Copyright…).
• Coordination of marketing actions, events, merchandising and collateral.
June 2010 – August 2011
Unicaja Bank Commercial Manager
• Personally responsible for a portfolio of clients, including supervision of Key Accounts and personal banking enquires.
• Counselling and sale of various financial and banking products.
• Customer services and incident management.
August 2009 – May 2010
Manor Properties Customer Service Advisor
• Providing solutions and monitoring of customer needs.
• Visiting customers and offering services and solutions, managing a portfolio of issues with customers and providing after-sales service.
• Cash and new contract management.
Education
October 2010-November 2011
Master of Arts in Marketing and Sales Management (grade: 8.7/10)
ESIC Business and Marketing School, Málaga (Spain)
• Strategic and operative marketing, e-Commerce, online marketing, branding, advertising, sales campaign planning, logistics, distribution, product and pricing
October 2004-May 2010
Bachelor of Business Studies, Specialty in Marketing & Management (Honors 2:1)
Waterford Institute of Technology (WIT), Waterford (Ireland) http://www.wit.ie/
Additional Education
CEOE, Málaga (Spain), Quality and International Commerce Course April- June 2013
CEM, Málaga (Spain), Community Management Course February – March 2013
ESESA, Málaga (Spain), Use of creativity and innovation December 2011
Languages
Spanish (native speaker) and ENGLISH (proficiency, C1)
Official School of Languages, Málaga (Spain)
Advanced C1 ENGLISH certificate, Official School of Languages, Málaga (Spain) June 2013
Computer Skills
Internet, Outlook, Microsoft Office (2013) for Windows and Mac OS, iWork 09 for Mac Advanced user
Management program ERP: NAVISION and CRM: VANTAGE, SPIRIT Advanced User
Google Analytics, Google APPs, Android, Social Networks, Blog, SEO, SEM Advanced User
Adobe Photoshop CS5 for Windows and Mac Standard user
Web Analysis applications: MailChimp, SurveyMonkey, Web Analytics, Online Marketing Apps Advanced User
