Profile
My marketing career started in 2010 having studied marketing as a BA (Hons) and Masters. I’ve since amassed experience in both in-house and agency settings and currently work in a senior level role with management responsibility. A strategic thinker and an evangelist for innovative and integrated marketing principles, I am fuelled by a passion for delivering inspirational ideas effectively through a multi-channel approach to achieve business objectives.
Professional Experience
April 2014 – Present
Marketing & Communications Manager, Eden Scott
Marketing lead for leading independent recruitment business, Eden Scott. Responsible for managing a Digital Marketing Executive and a Marketing Assistant as well as key agency suppliers. Manage the brand’s marketing and communications strategy; involving campaign idea generation, implementation, management and reporting. Aligning sales and marketing to generate quality business leads and report on their return on investment.
Achievements
Yielding a 42% rise in revenue via lead generation, upsell and retention tactics
Nominated for the Best Recruitment Website at The Drum DADI Awards 2014
Planning and executing high profile client and partner events across the country
Devising, managing and implementing the firm’s first set of video content
January 2013 – April 2014
Digital Marketing Manager, Eden Scott
Evolved the firm’s digital marketing capability from the ground-up to create a framework which allowed greater degrees of planning accuracy and produced stronger marketing results. Solely responsible for marketing across a wide variety of channels, including SEO, PPC, email, social media, PR and producing sales collateral for the sales teams.
Achievements
Increasing brand awareness by driving social media traffic by over 130%
Managing the redesign and launch of a new, mobile responsive, website
Securing regular media features within local market online and offline publications
March 2012 – January 2013
Social Media Manager, Storm ID
As Social Media Manager for an award winning digital marketing agency, I was responsible for all forms of social media marketing which included content planning, scheduling and community management, as well as highly effective native advertising campaigns. It was responsible to report on the effectiveness of every campaign.
Achievements
Increasing the social media following for an ecommerce client by 65% in 1 month
Raising subscriptions for an online gaming business by 130% through content marketing
June 2011 – March 2013
Digital Marketing Executive, Storm ID
Working within a digital marketing team for a highly respected agency I was responsible for digital marketing tactics encompassing paid, organic and content marketing. As part of my role I interpreted data from Google Analytics and AdWords, to create effective performance marketing strategies and report on the ROI of each.
Achievements
Successfully reducing the PPC cost of sale for an ecommerce business
Improving the SEO performance for a well-known UK national hotel chain
September 2010 – June 2011
Marketing Executive, Pure SPA
An award-winning national leisure brand, I was responsible for all creative output for B2C/B2B marketing. This encompassed copywriting and design whilst maintaining the website, social media communities and email marketing to drive revenue online and in-stores. I also procured and managed our web development, SEO and PR relations, whilst also contributing to overall business operations.
Achievements
Increasing revenue by 20% through online and offline marketing activities
Organising the successful launch event of a new store which was highly attended
Education
MSC International Marketing
Herriot Watt University, 2007 -2008
BA (Hons) Marketing Management
Napier University, 2002 – 2006
Skills
Adobe CS6, Content, HTML, MS Office, Strategy, CMS, Events, PR, Analytics
References
Available on request
