Qualifications & Skills
Coventry University, UK
2013 – 2014,
Advertising and Marketing, Master’s Degree (Distinction)
Key modules: Principles of Marketing (mark 76.7), Global Brand Management (mark 73.8), Marketing Communications (mark 71.6), Strategic Advertising Management (mark 79)
National Research University – Higher School of Economics, Russia
2006 – 2010,
Business and Political Journalism, Bachelor Degree
Language skills:
English – Fluent
Russian – Native
French and Spanish – Elementary Certificates:
Professional Diploma in Marketing, Chartered Institute of Marketing (awaited in 2015)
Global Leaders Programme, Coventry University (2014)
Information Environment Audit, Mediology Agency (2011)
Career Summary
Positive Youth Foundation – Marketing Intern, UK
May 2014 – August 2014
Function:
• Analysis of similar organizations’ activities in terms of marketing communications
• Primary research on stakeholders’ attitudes towards media consumption and perceptions of the organization’s communication activities
• Analysis of currently used in the organization digital communication tools (5Ss framework) and consultancy on how to enhance the efficiency of digital campaigns
• Development of a digital marketing communications strategy and campaign aimed at increasing awareness and stakeholder engagement
Communicator Group – Account manager (clients: Symantec, Norton, Antarctic Ocean Alliance), Russia
December 2011 – October 2013
Function:
• Campaigns planning and executing – conducting research and developing strategies for marketing communications campaigns, media and budget planning, full range of activities related to marketing campaigns executing, and reporting on targets achieved
• Project management – managing project teams, distributing range of marketing responsibilities
• Media relations and copywriting – monitoring and improving companies’ presence in media, preparing various marketing texts in Russian and English, initiating media coverage
• Events management – choice of venues, working with press, creating content, follow-up activities
• Relationship management – establishing and enhancing contacts with key stakeholders, client presentations
• Social media management – planning and running SM campaigns in Facebook, Twitter and VK
• Market research – participating in market research for various agency’s clients
SAP Russia & CIS –
Junior PR-specialist (promoted from a position of a trainee in May 2011), Russia
November 2010 – December 2011
Function:
• Copywriting – developing of marketing and PR materials in Russian and English
• Press-events management – planning, content development, executing
• Media monitoring – monitoring and reporting using online analytics tools
• Advertising – developing content for, and placing advertisements in press and online media
• Content base development – an individual project in knowledge-management
RBC daily — Media, correspondent, Russia
August 2007 — June 2008
Function:
• Monitoring of the information field in terms of possible news breaks
• Writing articles for Economic Policy Department of the newspaper
