Education & Qualifications
02/15 – 06/15: Community Management course (UNED)
09/08 – 06/10: MBA (Master in Business Administration)
ESADE Business School Barcelona, Spain
May 2009: Cranfield University Cranfield, UK
April 2010: BIMBA Beijing University Beijing, China
Degree: Bachelor of Business Management with Speciality in Marketing & Market Research (2000)
1998-2000: Marketing & Market Research. 5th – 8th semester
Exchange Prog.: Europäische Studiengang für Betriebswirtschaft (ESB) Reutlingen, Germany
Facultad de Ciencias Económicas y Empresariales (Univ. Barcelona) Barcelona, Spain
1995-1998: Business Management. 1st – 4th semester
Facultad de Ciencias Económicas y Empresariales (Univ. Barcelona) Barcelona, Spain
Work Experience
11.05 – 11.14:
COMPO Iberia S.L., COMPO Consumer Division Barcelona, Spain
German multinational market leader in Spain (40% market share) and Europe in Garden care products
App. Turnover 100M€
11.05 – 12.06: Product Manager
01.07– 07.12: Product Manager Senior & Communication and Market Research coordinator
08.12 – 11.14: Marketing and Communications Manager (Leading a team of 2-4 people, developing and engaging their skills). Responsible for Spain and Portugal.
• Develop Strategic Business Plan to reach market share and profit goals for each product. Reach 53% turnover with last 3-years novelties
• Develop Pricing Strategy together with Sales Director.
• Team-work with international projects. Project management and Innovation processes.
• Develop Brand Plan (in line with Global Strategy). Budget 1.000.000€: Update Media to current consumer: Develop ATL and BTL activities, including launch of Digital and Social Media projects. SEM + SEO. Align Trade Marketing.
• Introduce Market research in the organisation’s process: Develop Consumer, Shopper, Customer and Trade insights (Brand and Category Development) based on Nielsen, TNS, IRI, Synovate, etc and through Sales and Marketing team develop strategies to improve results (new product pipeline, Trade Marketing, Partnership, Category Management, Channel propositions, etc). Channels: Food, Non- Food, DIY and traditional.
05.01- 11.05:
Magneti Marelli Aftermarket, S.L., Grupo RGZ – Fiat, Barcelona, Spain
Italian multinational component producer and supplier of most automobile manufacturers
Product Manager Consumer Division (changing product groups to the most sold/profit ones)
• International project leader and countries coordinator – defining a product range (market research, suppliers negotiation), product / price positioning and communication (catalogue, brochures, etc)
• Defined and implemented Marketing Plan for each product line. App. Turnover 24M€.
• Managed Media. Organised fairs. Elaborated catalogues.
• Reduced 10-20% costs, depending on product, after negotiating with suppliers and reducing managing times – costs.
• Promotions to consumer and client. Increased turnover by 15% – promotions in F1 and motorcycling
01.01 – 04.01:
Duscholux S.A., Marketing Assistant Barcelona, Spain
German multinational manufacturer of shower and bath screens and bath products
11.00 – 01.01:
Procter & Gamble, S.A., Promoter in Marketing Dpt., Hugo Boss perfumes Barcelona, Spain
Multinational FMCG
07.00 -10.00:
LATI Ibérica, S.L., Sales and Marketing Dpt. Assistant Barcelona, Spain
Italian multinational most important European manufacturer of thermoplastic components
10.98 – 3.99:
Pelikan, S.A., Internship in Marketing Dpt. Barcelona, Spain
German multinational of writing elements
Languages
Spanish (Native), Catalan (Native), English (Fluent – Proficiency Certificate), German (Fluent – Oberstuffe level), Italian (Fluent – Diploma Lingua Italiana), French (Intermediate – DELF2), Mandarin Chinese (Basic), Arabic – Fuscha (Basic)
Additional Information
Computer skills: SAP (R/3, BW, APO), Adobe Writer, Adobe Photoshop
Skills
Team-work, proactive, results orientation, problem solving, analytical thinking, adapted to multi-cultural environment.
Additional Education/Training
• 2010-2013: AECOC Marketing Madrid – Barcelona, Spain
• May 11: Social Media Marketing, HSM Madrid, Spain
• 2007-2011: Marketing and Innovation Forum, HSM Madrid, Spain
• Oct. 06: Marketing and Sales Forum, HSM Barcelona, Spain
• Jul. 06: Communication and presentation skills course, AB Group Barcelona, Spain
• Nov. 05: Negotiation course, AB Group Barcelona, Spain
Hobbies
Photography, cinema, sports (Yoga and Running), travel (to meet other cultures) and cooking
Other
Car driving license; willing to travel; available to move abroad; Proactive, highly motivated; committed Member of Marketing Club and Consulting Club at ESADE
