Profile
• A dynamic and self-motivated Manager with a successful Sales, Market Development, Brand Building, Operations, Sales, Channel Development of perfumery, personal care and concentrated oil with a proven ability to establish and expand sales and distribution throughout Territory of Bangladesh. 18 years’ experience in both developed and emerging markets in major districts as well as sub districts of Bangladesh in Mass segment market in Major City of Bangladesh. An excellent communicator with effective communication, presentation and interpersonal skills.
• Solid reputation in client development, product promotion, and creative sales strategies, business development, market analysis, and managerial experience in training sales representative, managing territories, direction departments, and organizing logistics.
• Result oriented manager with broad and diversified experience in niche market strategy, finance, advertisement, in marketing, consistent record of success, in management in top priority objective.
• Skilled problem solver with track record in developing and implementing solution both local and International client as per example COTY – USA regarding pricing and forecast per Annam.
Key Areas of Expertsise
• D growth company turn out profitable
• New born company become 25 million company over a 5 years
• Sales force and labor class handle in a proper way
• Client lesion and relationship management
• Recruiting and managing senior and junior executives
• Marketing in BTL mostly and ATL slightly including promotion policy
• Direct marketing and sale in niche and mass market
• Logistic support
• International Brands corresponding including monthly report
Career Summary
Trade Corporation (Sister concern of Computer Service Ltd. )-
Official Distributor of Ajmal ( Dubai ), Reebok , Denver ( India ), Dr. Royal (China)
Working as an Chief Executive in the organization with the following duties and responsibilities: managed and performed the daily operations of the company, looked after accounts payable and receivable, involved in the preparation of company’s financial plan and strategies, budget and forecasting of stock and sales and reported to the company’s MD, also handled commercial side of import as well as queries and problems of the employees and tried to solve them, maintained a good rapport with the employees.
Chief Executive Officer ( CEO ) – Dec, 2009 to till present
Key Achievements:
• Purchase, Pricing, Forecast of sales, annual budget, Sales & Marketing
Coordination with brands along with team
• New strategic policy has been made for Ajmal
• Looking into cost effective management so that overall operational cost will come down on 10% for profitability of our company .
• Hired, trained and supported sales team for mass department.
• Negations with Brands and implement marketing mix in BTL level.
• Growth of last two years is 50% in average on mass segment.
Prestige Bengal Ltd.
( Official Distributor of Star Asia Singapore holds International Brands of Perfumery & Toiletries ), Dhaka
Served as top sales person, manger for an industry pioneer in providing growth to the management and prove the potentiality of Mass and Premium segment of Branded perfumery and toiletries. Directly responsible for the success of 57 sales people nationally with annual sales target USD 24 Million but I was supervised by COO. Best performance in sales 2008 – achievement 142% growth
Sales Manger ( In charge of Mass Division – widely accepted, low price driven portfolio, and low end product )
Jan 2006 to Oct , 2009
Asst. Marketing Manger ( Selective Division – Niche segment, high price driven portfolio, and high end product )
Jan 2001 to Dec 2005
• Achieves sales operational objectives by contributing sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing forecast, customer-service standards; resolving problems.
• Meet sales financial objectives by forecasting requirements; and fixing annual budget.
• Sales opportunities by identifying consumer requirements; defining market, competitor’s share, and competitor’s strengths and weaknesses; forecasting projected business; establishing targeted market share.
• Plan, develop, recruit, train, maintain and lead a team of 57 (fifty seven) Sales persons, to achieve sales figures to match the company sales forecast for the period of time.
• Projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
• Distributor health check, handling nation wide Distributor are the core objective of mass business.
• Implement marketing strategy provided by the Brands, launch event organize for the new Brands or the new lines of a Brand
• POSM implement in the ships, well merchandising guided by the Brands create image to the end consumer which also directly contribute sales.
QATAR Airways – GSA of ORYX Aviation, Dhaka -Jr. Sales Officer
Jan 1998 to Jan 2000
• Customer care, ticketing, reservation, and traffic management
• Fare calculation, Sales supervision, and Customer service.
• Sales call on the basis of rout plan and implement the new strategy for the target group of people.
Philips – Transcom Electronics Ltd., Dhaka -Customer Sales Representative
Jan 2007 to Dec 2007
• Sales of electronics Branded goods, training new staff, customer care, monitoring sales of all direct company show room
• Knowledge gained of customer care, direct sales and marketing of Branded goods.
Qualifications & Education
• MBA from Asian University of Bangladesh, Dhaka; Major in Marketing
– CGPA ( 3.35 ), completion in 2001
• B. Com ( Pass ) from National University
-completion in 1993
Training/Workshops
• Successful completion of six days training course on “ Planning, Administration, and Management” from GTI (Graduate Training Institute) of Bangladesh Agricultural University of Mymensingh in 1994.
• Participated in an eight-week workshop on English Writing from August 26 to October 14, 1992 from USIS.
Extracurricular Activities
• Vice – president of Rotract Club of Gulshan, R. I. District 3280, from 1993-95.
• Participated and organized Blood donation program jointly with Red Crescent and Rotract Club of Gulshan, R. I. District 3280.
• Rotract Club of Gulshan, R. I. District 3280, organized Dental Camp, Vitamin A capsule and Polio vaccine in slum area of Banani, Gulshan and Shajatpur from 1993 – 1995.
• Participated and achieved award from five day long camp RYLA (Rotary Youth Leadership Award), Rotary Club of Kishorgonj, R.I. District 3280, Bangladesh in 1994.
• Monitor and endure Free School program in Shajatpur, Gulshan with the help of Rotary Club of Australia.
• Organized Drama in Guide House in 1993.
• Member of Film society of Rainbow Film from 1993-96.
• Organized a Daylong Seminar at BIBM on four topics such as Corporate Banking, E-commerce, Logistics, and Free economy during Globalization.
