Profile
Starting my career in TV and digital media in London and working my way up to Account Manager in TV and digital media for Multinational companies such as MTV, Microsoft Advertising and Discovery Channel, I built a first class portfolio of experience and understanding of media communications and project management in a dynamic global environment. I now intend to devote my career path to combining my lifelong passion for environmental conservation and sustainability and extensive media communications and project management experience within international environment and sustainability communications. I am currently working for a Wildlife Trust in Wales in a diverse and challenging communications and public relations role. I consider myself focused, highly motivated and very approachable, building positive relationships with members of the public, clients and team members alike. Remaining calm under pressure and utilising meticulous attention to detail have always been essential skills throughout my career. This an ideal area where I can combine my professional communications experience with my MSc in Science Communications.
Key Personal Skills
• Accomplished multinational project and account manager within broadcast and digital media
• Self-assured, positive and confident international communicator with strong diplomacy skills
• First class organisational and administration skills
• Calm, friendly and focused approach, thriving in very busy team orientated environments.
Key Management Skills
• Concise management of large scale multinational projects and campaigns
• Full scale management of communications campaigns for NGOs and media owners
• Exact organisations skills while working with time critical delivery of high value projects and campaigns
• Coordination, design and presentation of detailed reporting for clients and senior management
Higher Education
MSc Science Communication University of the West of England (UWE)
Sept 2013 – Nov 2014
• My research project focused on the communications around a proposed tidal lagoon development in Swansea Bay, South Wales. This allowed me to develop an in-depth understanding of the process of marine development and planning as I analysed formal documents including the Environmental Impact Assessment and European Habitats Directive. My focus was on the ecology that could be affected by the planned development and how risks and impacts were communicated to different stakeholders.
• Science journalism and media communications. Learning skills to prepare press releases for science and the environment. I worked with Science Uncovered magazine covering the Cheltenham Science Festival, I also had articles published in the UWE University newspaper and a double page feature article in the Western Mail (Wales) newspaper.
• Exhibition/museum design, I designed and built interactive science exhibitions, this allowed me to hone my skills in presenting and explaining complex ideas to a variety of audiences.
• As part of my career development I focused on policy development and implementation in governmental and other organisations. This included interviewing different organisations including Natural Resources Wales, WWF and RSPB and discussing their methods for dealing with policy and communications.
Employment History
Public Relations & Communications Officer
Gwent Wildlife Trust
Mar 2015 – Present (Perm)
• Manage all external communications including broadcast, print and digital media.
• Development, design and management of Trust campaigns and projects.
• Proactively looking for communication opportunities to promote Trust work and environmental objectives.
• Design and writing media plans and press releases. Responsible for building and nurturing media relationships with Media Wales, BBC Cymru and local news groups covering a variety of events and campaigns from governmental minister visits to environmental campaigns.
• Full scale project management of international public vote competition. Winner of Grow Wild (Kew Gardens) Wales Flagship Project – Gwent Wildlife Trust’s Furnace to Flowers
o Designed full scale media plans across social media, print media and video. Visual communications design of logos/posters, promotional material and design, implementation of global performance based Facebook Ads Campaign during public vote and identifying and utilising celebrity and community figures to promote and endorse the project.
• Full Web content management of Trust website and support during website redesign.
• Full campaign analysis and reporting for senior management.
• Design, writing and implementation of first organisation Communications Policy.
• Design, management and promotion of community fund raising events including Race for Wildlife.
• Working closely with Welsh and UK wide Trusts implementing communications workshops and meetings to improve Trust wide communications and best practice.
• Design and implementation of Trust Image Library and direct management of Communications Volunteer.
Administrator
British Medical Association (BMA Cymru Wales)
Dec 2014 – Feb 2015 (Temp)
• Supported Public Affairs team in day to day duties and researching and planning of EU Plenary visits.
Administrator/Secretary
(UNISON) Randstad Recruitment
Apr 13 – Sep 13 (Temp)
• Whilst preparing for Masters I worked as Secretary to the Head of UNISON Cymru.
Communications Officer
Welsh Local Government Association (WLGA)
Sept 12 – Apr 13 (Contract)
• Coordinating communications to Welsh Government Assembly Members, 22 local authorities and charity organisations to ensure alignment of work programmes.
• Delivery of large-scale national events for Assembly Members, Councillors and regional managers.
• Management of full scale web migration of 4 websites and project management of home page redesign.
• Effective dissemination of social services policy and knowledge support from the WLGA.
Specialty Communications Officer
Royal College of Physicians (RCP)
Sept 11 – Jun 12 (Contract)
• Provided Communications to higher and professional medical education within a central London charity organisation, I worked in tandem with 2 project managers to ensure smooth delivery of communications across the UK.
Community Projects Analyst
Shepherds Bush Housing Association
Apr 2011 – Jun 2011 (Temp)
Left advertising career to gain project management qualification (PRINCE 2) to move into charity sector
• Created demographically targeted communications and new business direction initiatives working closely with local businesses and vulnerable groups to improve community projects.
• Ran community seminars and workshops with the public/charity organisations.
Multinational Digital Account Manager
Tribal Fusion Media
Oct 10 – Apr 11 (Contract)
• Management of large scale digital advertising campaigns for clients such as O2, Oxfam and Save the Children across over 2000 websites within the Tribal Fusion network.
• Working with global teams, on up to 19 campaigns at any one time analysis and presenting of daily, weekly and monthly campaign reports to clients.
International Client Manager
EA Games/Freedman International
Jan 10 – Sep 10 (Contract)
• Managed implementation and operation of global TV, print and online creative advertising campaigns for US and European product launches for client EA Games.
Multinational Account Manager
Microsoft Advertising
Jul 08 – Jan 10 (Contract)
• Responsible for client and project management for multiple large scale digital media campaigns for clients such as Warner Bros and Dell across key European markets together with full campaign optimisation, analysis and reporting to senior clients.
Multinational Account Executive
MTV Networks Europe
Mar 06 – Jul 08 (Perm)
Qualifications
MSc Science Communications – University of the West of England,
PRINCE 2 (Project Management) certified,
BA Honours in Visual Communications Design, Middlesex University,
3 A Levels and 9 GCSE’s including French & German
Computer Skills
Extensive understanding of various CMS web management tools, MS Word, Power Point, Excel and Outlook, Adobe Photoshop and various database packages and analytical tools such as Google Analytics.
Other Skills & Interests
I have a lifelong passion and interest in the environment and natural history, I volunteered at The Natural History Museum in London for 5 years with Friends of the Earth Cymru. I have a keen interest in personal fitness, tennis, biking, scuba diving, snorkelling, kayaking, illustration and film/animation.
References
Available on request
