Profile
An accomplished, results-driven marketing professional specialized in online marketing. Currently working for a UK-based financial organization, developing successful multi-channel campaigns and insight plans. Possesses strong digital marketing expertise and a track record of developing and executing successful marketing programs. A consummate problem solver and out-of-the-box thinker who can multitask and generate optimal results. Resourceful, creative and adaptable with strong communication skills, integrity and vision. Ability to meet deadlines and work under pressure in today’s fast-paced marketing industry. Re-locating to Vancouver with Permanent Residency Status.
Core Competencies
• Specialized in digital advertising
• Expertise in multi-channel marketing
• Focused, hardworking, flexible, with a positive ‘can-do’ attitude
• Excellent interpersonal and communication skills, able to liaise at all levels
• Pro-active self-starter, highly motivated and target-driven
• Strong team player able to effectively support, inspire and motivate others
• Analytical and numerical expertise
• Strong administrator with experience in marketing, finance and recruitment administration
• Experienced in working in high-pressure, fast-paced environments
Employment History
2015 – Current
WageDayAdvance / SRC, Leeds, UK
Customer Engagement & Retention Manager
Responsibilities:
• Development and delivery of the marketing and communication plans, focusing on a first class experience for our customer base.
• Development and delivery a robust insight plan for the business aimed at understanding our existing customer base, target audience, and the short term loan market and sharing research results with key stakeholders.
• Creating communications with a consistent tone of voice and verbiage in line with brand guidelines, refreshing existing communications and working closely with key stakeholders to identify gaps in communications.
• Developing appropriate marketing processes, policies and procedures for all marketing activities to ensure compliance and drive a structured approach to activities and embedding these within the business.
• Creating and implementing email and DM marketing campaigns for existing customer base
• Collaborating with the wider marketing team and other stakeholders across the business on key projects such as the implementation of a universal customer number, a new login area for our existing customer base, a product launch and a brand new acquisition website
• Creation and approval of all content for the customer login area and acquisition website.
• Supporting wider business initiatives such as internal branding and engagement activities to reduce the volumes of staff leavers
• Managing marketing agencies ensuring that projects are briefed appropriately and delivered in a timely manner.
• Developing brand guidelines for the business including creating style guides and assets to use across digital and offline channels
Achievements:
• Increased customer volume by 20% driving over £80k in additional revenue via one email
campaign to existing customers
• Drove an additional £425k net income via a communication campaign to existing customers
2013 – 2015
Provident Financial Group, Bradford, UK
Digital Marketing Executive
Responsibilities:
• Developing digital marketing campaigns across Paid Search, Display, Biddable Social Media and Mobile for the launch of Satsuma Loans.
• Key digital marketing contact for third party agencies ensuring all customer information, target profiles and budget/spend allocation are effectively communicated. This also included the scheduling and planning of third party meetings.
• Recommending campaign improvements based on product offering, customer profiles, research results, and performance data.
• Implementation of ‘Feefo’ a customer feedback system to achieve Google Star Ratings and grow business.
• Daily performance monitoring of all biddable advertising activities through management information and analysis
• Daily management of all key
• Providing recommendations for strategic decision-making and advertising activity based on data analysis, performance and characteristics of the product
• Developing a refined creative sign off process for compliance and legal requirements
• Compiling regulatory compliance guidelines
• Preparing reports, briefs and presentations for both internal and external audiences
Achievements:
• Increased customer volumes by 100% in 6 weeks through effective paid search account expansion
• Successful Implementation of ‘Feefo’ a customer feedback system which was expanded to other businesses within the company
2012 – 2013
Towergate Insurance, Colchester and London, UK
Digital Marketing Executive
Responsibilities:
• Developing online marketing campaigns across Google, Bing and Facebook
• Managing several six-figure accounts
• Advising clients on advertising strategies
• Managing marketing budgets to ensure maximum potential
• Daily monitoring of all biddable advertising activities
• Driving performance efficiencies through regular ad copy creation and testing
• Ensuring online advertising content is compliant with regulatory requirements
• Keyword research and ad copy generation to increase customer acquisition volumes
Achievements:
• Succesfully driving efficiencies on paid search activity, i.e. reducing CPC’s by 50% through campaign optimizations
2010 – 2012
GFM/Work Resourcing, Colchester, UK
Administrator
Responsibilities:
• Managing 100% audits on all internal administrative processes for HSBC recruitment to ensure all administrative tasks were carried out by staff with minimal errors so candidates were progressed correctly and within agreed SLA’s
• Providing administration and interviewing support by answering queries, handling customer complaints and resolving problems
• Managing team of auditors to ensure all internal audits carried out correctly
• Developing and implementing new internal administrative processes to drive efficiencies and improve staff performance
• Training staff on candidate referencing interviews and candidate administration processes
Key Achievements:
• Employee of the Month (Work Resourcing) – November 2011
– Awarded for the successful running of the auditing processes within the office, as well as helping and supporting my colleagues.
• Work Olympian Award (Work Resourcing) – June 2012
– Awarded for flexibility and great administration audit support for administrators and interviewers.
2008 – 2010
Lloyds, UK Customer Service Assistant
Branch-based role answering customer queries and performing account transactions
2004 – 2007
Barclays Bank PLC, UK
Customer Accounts Supervisor
Call centre-based role answering customer queries and performing account transactions
Education & Qualifications
BA Journalism
Middlesex University, London
2004
