Profile
A confident, driven and very enthusiastic candidate, offering nearly 2 years of fashion, beauty and hospitality PR, marketing and social media experience. Implement a creative mind-set to deliver innovative and traditional campaigns. Professionally committed and responsible, with the ability to work well under pressure whilst maintaining impressive standards of work at all times.
Career Summary
Feb 2014 – Current
PR and Marketing Assistant – Whittlebury Hall Hotel & Spa
Provide B2B and B2C strategic and tactical support in PR, marketing and social media activities and campaigns, to deliver revenue targets, generate and maximise brand awareness, as well as implementing consistent four-star luxury brand standards at all times. Acted as the PR and Marketing Executive on two occasions for 3 months at a time.
Responsibilities and achievements:
• Develop and maintain strong working relationships with press to secure national and regional editorial coverage across key target media titles.
• First point of contact for all PR outreach. Both pro-active and reactive to all media requests including: press visits and reviews, features, competitions and reader offers.
• Write press releases/editorial articles, demonstrating excellent written communication skills.
• Oversee press database; update press and contact lists via Gorkana.
• Regularly update website content/ functions through Content Management System (CMS).
• Proven fluency and training in social media strategy direct and via Hootsuite. Sole responsibility to implement weekly scheduled messages, daily social media interaction, analyse social media trends and develop innovative methods for social media engagement. Yielded a 30% increase in social media followers within a three month period.
• Communicate and coordinate with the companies’ creative media agencies, beauty product houses, and all departments of the organisation.
• Briefing and managing the production of on-site point of sale marketing materials.
• Briefing, copywriting, and managing the production of direct and e-marketing campaigns and distribution.
• Regularly monitor and report competitor activity and trends within the market, to help improve future strategic PR, marketing and social media activities.
• Work closely with the Marketing Administrator, managing their workload, under close guidance from the PR and Marketing Manager.
Sept 2013- Jan 2014
PR Intern, Signet Trading Jewellers
Worked within a fast-paced fashion press office, contributing to the day-to-day function to generate national press coverage. Reported into the PR executive and manager.
Responsibilities and achievements:
• Organised and assisted a two-day designer product press launch, demonstrating outstanding organisational skills by managing the press and guests throughout each day.
• Established strong interpersonal skills as first point of contact for all press enquiries. Managed credit, image/ price requests, whilst co-ordinating/tracking press sample movement.
• Organised and attended a creative photo shoot to launch the Spring/Summer look book.
• Handled and prepared team admin, including internal weekly press coverage reports, managed magazine library, press cuttings and archives.
• Demonstrated excellent time management skills whilst solely running the press office and delegating roles to the second intern.
Jun 2011- Jul 2013
Student Ambassador – University of Leicester
Acted as the ‘face’ of the university to encourage prospective students to join the university. Worked on busy open-days, this included up to 6000 visitors, as well as secondary school visits.
Responsibilities and achievements:
• Established confident verbal communication skills through pitches and the presentation of campus tours, accommodation tours and student-life speeches to large groups of visitors.
Qualifications & Education
2010- 2013
University of Leicester, 2:1 Class English BA
Key achievements:
• Achieved 70% in dissertation presentation as a result of confident presentation skills.
• A Features Writer of the universities’ monthly student magazine and website.
2004- 2010
Denbigh School, Milton Keynes
A level- Economics (A), Psychology (A), English Literature and Language (B).
GCSE- 10 GCSE’s, grades A*-B, including grade A in English, Maths and Science.
Key achievements:
• Awarded an Outstanding Achievement Award for the highest Psychology A-level grade.
• Completed a Beginners Italian Undergraduate course with the Open University.
Additional Skills/Achievements
• Full, clean driving licence
• Completed social media training from the online marketing specialist at Interdirect.
• Advanced MS package skills
• Languages – Urdu, Punjabi and basic French.
