Profile
Talented product management professional passionate about building powerful, intuitive, game changing products that transform the way people live & interact with the world.
Creative & strategic thinker with insatiable thirst for innovation grounded in careful and thorough study of market data and proven ability to manage full product development lifecycle process from concept to end-of-life, driven to build brands through collaboration between cross-functional teams and partners.
Experience
Research Now an e-Rewards Company | Plano, TX
July 2010 – February 2016
Leading digital data collection provider, powering market research through online panels, as well as mobile, digital, and social media technologies
Technical Product Manager:
Mobile Team Responsible for managing a team of 12 designers, developers, & QA for the design, development & release of 6 products that are used to survey panelists based on their geo-location—including 4 mobile native apps (iOS & Android) with a proxy installation component for collecting background behavioral data, enterprise web-based application, web services APIs, database management and reporting tools
• Awarded ‘Peak Performance Award’ in 2014 (top <1% of all employees globally) and ‘Peak Performance Honorable Mention’ in 2015 (top 3% of all employees globally)
• Partnered with key stakeholders to create roadmap & vision for product to stimulate strategic growth, and to maintain & prioritize the product backlog based on goals and business values
• Defined requirements, mapped & modeled products, and created wireframes & interactive prototypes for both mobile apps and web-based applications
• Increased mobile panel size globally by 35% QOQ and grew mobile app traffic over 142% through integration of the mobile apps with other internal platforms which increased profitability of projects, ultimately adding to the company’s bottom line
• Reduced manual human processes by over 85% by conducting discovery on other internal systems’ architecture, applying information to engineer a mobile solution, testing the hypothesized technical solution using tools like Postman & SoapUI, and upon success, drafted requirements and managed development & implementation of new APIs to integrate mobile systems with other internal platforms and take advantage of existing ESB & RabbitMQ processes, Oracle database connections, and Kibana tracking/reporting—resulting in dramatic efficiency & productivity gains for users
• Improved data availability by developing analytical resources & reports (in Tableau, SSRS, and other platforms) for measuring growth, monitoring performance indicators, and determining effectiveness of implementation for product strategy execution • Reduced reliance on external contractors and minimized by 82% dependence on technical support staff by optimizing internal systems with automated processes & new tools to empower end users
• Collaborated & consulted as mobile SME with other teams to create mobile responsive/mobile adaptive web solutions and interactive mobile-friendly features using HTML5 and other technologies • Worked with outside vendors like Twilio & Foursquare to develop exclusive product offerings, and worked with clients like Proctor & Gamble, Forrester, Target, General Mills, & Home Depot to deliver unique insights
• Researched, conceptualized, created business case for, and defined requirements for point of interest (POI) database & admin UI for better managing geo tracking and better utilize, process, & monetize large amounts of geo location mobile data being collected
Global Technical Trainer:
Responsible for onboarding, technical training, and soft skills training for over 2,500 employees globally through face-to-face classroom training, remote training, eLearning, and self-guided training.
• Awarded ‘Shining Star Award’ 2013 (top <1% of employees globally)
• Led user acceptance testing globally and reported issues to increase efficiency & usability of systems • Developed business process & implemented global program for newly acquired mobile product and backend web-based supporting system, leading to shortest adoption & integration time of a new product/platform in company’s history
• Consistently trained more classes and more employees than all other training team members combined— and with higher on-the-job success, knowledge retention, & employee satisfaction • Created and maintained over 100 internal and external training documents, manuals, & certification assessments, and designed & developed over 30 interactive eLearning modules
International Project Manager:
Managed multiple international market research projects simultaneously (consistently carried higher project capacity than more senior roles) while maintaining constant communication with clients and exceeding their expectations
. • Awarded ‘Most Valuable PM Award’ in 2010-2011 (top project manager in all of operations) and ‘100% Club Customer Satisfaction Award’ in 2011 (top 5% of project managers)
• Grew primary accounts by 45% due to extreme satisfaction by clients returning after high success in previous projects
CH Robinson | Plano, TX April
2010 – July 2010
Transportation Representative
• Scheduled, tracked, and invoiced for 50+ shipments daily; managed Unilever product accounts
Education
Southern Methodist University
B.A. in Markets & Culture
Dec ‘09
B.A. in Spanish
Dec ‘09
Dallas, Texas | Cumulative GPA: 3.7
American University International Law & Organization Program Washington, D.C.
Fall ‘09
Universidad Veracruzana Xalapa, Mexico
Summer ‘09 Fundación José Ortega y Gasset Madrid, Spain
Spring ‘09
Instituto Cultural Lenguaje Costarricense Alajuela, Costa Rica | Summer ‘06
Skills
Technical:
Agile Development | Scrum | Atlassian (JIRA, Confluence, HipChat) | Flurry | HockeyApp | Kibana | GitHub | CharlesProxy | SoapUI | Postman | Tableau | SSRS | SQL | Crashlytics | AppDynamics | Hadoop | PeopleSoft | SalesForce | ConfirmIt | XML | Qualtrics | Microsoft (Excel, Visio, Access, etc)
Creative:
Adobe Captivate | Adobe Photoshop | Adobe InDesign | Axure Rapid Prototyping
Language
Spanish
English
