cpa
dAMAS
MANAGEMENT EXPERIENCES
• Appraise go-to-market plans, expansion plans of the business, Business development &Growth plans.
• Increase the Gross Sales Margin from 36% (2012) to 55% (2016).
• Participate to update company’s values, mission, vision, and short- and long-term goals.
• Handle the management changes to the organizational culture/strategy, business processes/operation, job design / responsibilities, policies / procedures and KPI standards.
• Write, develop, setup and update policy, manual procedures Finance, shared services, and jointly tie them to the targeted strategy and the integrated ERP system
• Manage huge working capital-10 bank’s accounts, -$:X00M inventory’s -$:X00M cash flow, Bank’s Facilities –Manage project finance, SIDF, Capital lease, and Receivable factoring.
• Release the audited yearly financial statements within January – one month –enclosed with business recommendations ROI-GR-KPI analysis and the year’s budgetary reports.
• Implement, activate and maintain ERP systems .POS linkage, modules and parameters.
• Building a finance function, share service, operation, capability through hiring, mentoring/coaching and development of top quality talent
• Report with IFRS-US-GAAP-Saudi Standards SOCPA, Lebanon standers and Egyptian Standards.
• Contract management, Cost measurement, Pricing, KPI, CSF, Internal & Inventory control, utilization reports, deep analysis, fact sheets. Budgetary reports, feasibility studies.
• financial instructor MBA (Healthcare Finance – Financial Management -)King Fahad HOSPITAL.
SUMMARY OF QUALIFICATIONS
Economist, Controller Post graduated qualified finance professional with well-rounded business experience in-Hospitality-Retails-Luxury-Brands-Fashion-Manufacturing-Couriers-Media-20 years’ experience with multinationals companies -result oriented with broad experience in all aspects of Business and financial management. Managing Business projects on tight schedule and budget. Work both onsite and offsite with limited communications and scant logistical support, professional attitude, and firm personality to manage projects independently or as a team member. Strong Controller background and experience including:
Business& Financial Management.
Project management & Startup ,Change management.
Business Process Analysis
Post graduated Economist, Auditor.
ERP System Implementation
US GAAP-IFRS reporting
Bank Dealer &Facilitator
PROFESSIONAL EXPERIENCE
DAMAS JEWELLERY
COUNTRY MANAGER, SAUDI ARABIA
6/2012 -Current
Turn over $300M
Damas is the Middle East’s leading international jewellery and watch retailer, the company today operates around 300 stores distributed across 12 countries.
Achievements:
Turning the company’s loss to a profit during 2014-2015.
Increased the Gross Sales Margin from 36% (2012) to 55% (2016).
Increased the company portfolio from 21 stores to 30 stores in 14 month and Launched Graff high-end jewelry boutique in Riyadh, Fashion sector Follie Folli and Stroili Oro.
Head of Operation and Finance, planning and controlling of all marketing activities including budgeting, expense control and follow up, team training & development – through direct coaching -, reached 6 hours of training per sales staff, building different types of guideline and templates for a better organized work environment. Complied with the Saudi regulation of the jewellery industry Saudization. Improved area of inventory management to confirm controls applied over the in-transit jewellery and the over discount in the store level, applying tight inventory control and sudden inventory stock taking.
Re-structured organization through pyramid to enhance work flow and cooperation between departments, applied a stricter control using the inventory management tools to achieve an improvement in the performance over the Saudi operations. Studied the brand performance and its turnover, focusing on the fast moving items and the most profitable products.
Built a strong relationship with the mall management key players and commercial centers.
Organized a monthly report in Retail Business Review with the COO, Retail Director and CEO.
Built a strong network of suppliers and contractors to facilitate new projects and existing stores maintenance, developed strategic planning procedures for preparing business plans, plans of action and annual budget, participated to update company’s values, mission, vision, and short- and long-term goals. Provided general oversight of all activities, managed the day-to-day operations, and assured a smoothly functioning, efficient organization. Internal control and policy ensure compliance on statutory requirements and regulations. Developed an adequate system on internal control, highlighted risk and opportunities and optimized capital structure. Prepared and monitor budget/variance for departments. Measured the profitability of each unit to achieve maximum profitability.
Provided the business with in-depth business analysis. Directed and oversaw the preparations of the monthly management performance reports showing key performance indicators and comments on budget variations
TOWIJRY GROUP
CFO- ACTING CEO
09/2011-05/2012
TG is Family group with 8 entities over sectors {Real state, Manufacturing, and Information Technology} Joint Venture Somicon- Druck Shemie- Dimes-Rolling Steel-ERP Solutions-Meridian Hotels
MCN HOLDING – PROMOSEVEN – INTER PUBLIC GROUP IPG (US LISTED)
GROUP FINANCE DIRECTOR, KSA & LEBANON
08/2008 – 9/2011
Turn over $600M
MCN is the Middle East’s largest advertising, marketing and media agency network. With 68 offices, MCN is part of the Inter Public Group (IPG) American leading advertising agency network. Handle financial requirements, four finance managers reporting to me for KSA & Lebanon for eight entities.
Planning Direct and oversee the preparation and consolidation of Group’s Budget and present to the Board of Directors.- Support MDs in preparation business plan by financial data, reports and analysis Direct financial management for the entire entities, -Reviews cost and implement alternative cost cutting measures . Management: Manage the financial needs of the company, major contracts and agreements covering commercial part- tax/ zakat of company –Foreign investment. Working Capital Management. : Oversee cash management and investing activities.-Monitor funds allocations
ELOPPAK OBEIKAN PACKING AND BOTTLING MANUFACTORY
FINANCE AND ADMINISTRATION MANAGER
02/2006-08/2008
Turn over $ 500M
Elopak Obeikan a joint venture company between Norway party and Saudi party, Elopak business area are supplying packaging for dairy, juice, other liquid foods, and selling, install, and service filling machines for Dairy Company
Manage company internal cash flow to minimize the financial cost. Provide all the Finance need for extension manufactory project.-Manage cash forecast to pay the obligation when due at its maturity date.-Manage banks facilities, {(LC) (LG) (CAD) (AVL-CAD) – Short Term Loan – Long-Term Loan.}.-Deal with Cash flow 60, Million monthly, 30, Million collections.-Maintain documentations and bank requirement to obtain new facilities., Allocate the costs of production to the single unite produced.-Provide cost information for management decisions and pricing policy.- Updating bill of material standard costs., Prepare financial statements and Yearend Closing procedures , Plan and coordinate the annual audit process, Control W/H through the periodic physical inventory count for the Raw material, work in process, and finished goods actual stores and analyze the cost of goods sold.-Reviewing all accountant’s tasks and procedures
Management Direct Logistic department, Administration, Purchasing department, store, HR and IT.
PARIS GALLERY, SAUDI ARABIA
REGIONAL FINANCE MANAGER – ACTING COUNTRY MANAGER
12/2002 – 02/2006
Deal with 350, Million-showroom inventory, organize and strictly control policies & procedures
One of the first financial team to launch PG and GMC in Saudi Arabia. Write, develop setup and update policy, manual procedures, shared services, and jointly tie them with the targeted strategy to the integrated ERP system, Setup inventory control policy and procedures.
Organize Finance Department-Pricing and barcode.–Showroom accounting.–Inventory Controller. Accounting Department (payable- payroll -journal voucher and reports .Prepare all kind of statistic report Perform financial planning, Forecasting, and budgeting. Perform utilization statistics and performance measures. Manage Finance need for GMC boutiques Mont Blanc-Dunhil- Aignar Ferrgamo-Berbary-Deal with 350, Million-showroom inventory –over million items. Deal with -Retails-Luxury Brands- Jewelry- franchise – Fashion-Managing Import goods flows and banks facilities {(LC) (LG) (CAD) (AVL-CAD) }.Implement cash management model on ERP- JDEdward .• In charge for Logistic,Admin, IT and Facilities Department. Dealing with contractors ,on the new showroom till receiving key-Dealing with great receivable for Royal kingdom palace.
Management Skills:
Project Finance Manager for manufactory extension Elopak Obeikan 2006-2008
-Prepare the big picture feasibility study include capital budget, operation budget, logistic plan, and financial needs forecast.
– Perform a capital lease agreement with Credit Suisse for finance main machinery.
-Prepare documentation for SIDF accepted Loan SR: XX.
-Perform documentation and financial process for receivable factoring with SR: XX.
COURSES AND TRAINING
AUC Advanced Modern Accounting Management American University 2006
AUC CPA Academic Studies-Accounting House American university 2006
IMMA Financial Management Reports Int Mrk.Management 2006
SoCpa Uniform Customs and Practice for letter of credit (UCP600) 2007
Boston Financial Ins CFP (Financial Planner ) on line self-study 2009
Ernist Young Saudi Accounting standards update course 2009
IMI executive Leader ship complete program 2013
QUALIFICATIONS
1989 : B.A. of Commerce, major Accounting, Helwan University.
1989-1991 : Audit & Internal Control, Two year’s Diploma, AinShams University
1993-1995 : International Economics, Two year’s Diploma, AinShams University
