Profile
An executive with more than seven years international experience in operational marketing, strategy, business development and B2B sales with a deep knowledge of building materials industry working for global leader. Coordinate marketing team and lead infrastructure projects to contribute additional profit through complex solutions which bring additional values for end-users.
A major career goal is absorb maximum knowledge and intercultural experience to grow as international manager.
Education & Qualifications
• Kyiv National Economic University named after Vadym Hetman – Bachelor degree at “Faculty of International Economics and Management” in June 2008.
• Kyiv National Economic University named after Vadym Hetman – Master degree at program “International accounting and audit” in June, 2009. Diploma work on “Consolidation of financial statements in international companies”.
Relevant Experience
• “LafargeHolcim Russia” (February 2015 – Present), Moscow, Russian Federation (www.lafargeholcim.com)
Business: 7 plants + 2 terminals | >2500 employees | 200+ Meuro revenue
Position: Head of Marketing. Up to 8 subordinates
(September 2015 – Present).
• transformation of department with definition of innovative strategy, priorities and necessary human resources agreed with CEO;
• finalization of annual on-going projects in infrastructure, distribution, branding and technical marketing according to action plan of CCD;
• budgeting and department planning;
• commercialization of marketing function according to purposes of short-term and mid-term plans defined by Country Executive Committee;
• high-level status review of best practices from around the world in LafargeHolcim group;
• determination of market research and assessment actions for top-priority business purposes;
Position: Head of Infrastructure Segment.
1 direct subordinate in Road Development
• leading projects in targeted sectors (roads, railways, tunnels, power generation etc.) and promotion of innovative solutions for selected projects;
• development/improvement of segment approach for all product lines and business organizations;
• development of new cement product for road segment to improve a quality of construction and implement best European practices;
• design, submission and implementation of marketing plan – value propositions, annual strategy and actions roadmap;
• profitability analysis and modelling of business case scenarios with identification of biggest opportunities;
• coordination of Project for innovative ideas within the company;
• Support on commercial cases and high level business analysis for top management.
• “Lafarge Ukraine” , Kyiv, Ukraine (www.lafarge.ua)
(October 2009 – May 2015),
Business: 3 plants + 1 terminal | >700 employees | 20+ Meuro revenue.
Position: Strategy & Marketing Manager (Ukraine) – Since 2011. Up to 3 subordinates.
• high level market research of building materials in CIS countries;
• business unit marketing plans and strategic frameworks (Ukraine & Russia);
• sales development and contracting;
• commercial performance and action plans;
• marketing project management;
• product development: technical study, launch and sales actions;
• marketing trainings and lectures within the company;
• public relations: booths, advertising;
• coordination of the marketing department (up to 3 subordinates);
• country presentation at regional meetings;
• Global support and implementation of pricing analysis tools in other countries (Russia, Poland, South Africa, Reunion).
Strategy & Marketing Analyst – Central Eastern Europe region
10/2009 – 11/2011
Other Employment
• “Advanced Development Consulting” (January 2009 – May 2013), Kyiv, Ukraine (www.adc-firm.com)
Business: own start-up with 50 Kusd annual revenue
Position: Co-Partner, Advisor in Marketing, Financials and Accounting
Clients and responsibilities:
• deep dive market research and business recommendation for entering Ukrainian market (welding services, energy distribution);
• business plans;
• budgeting;
• preparations of necessary documents and registration of new companies;
• financial, accounting and tax reporting on quarterly basis, control of business KPIs;
• project management and commercial negotiations;
• search and attraction of new clients to generate additional revenue;
• “Deloitte” (June 2008 – November 2008), Kyiv, Ukraine (www.deloitte.ua)
Business: big 4 Audit company, +350 employees in Ukraine, 20+ Meuro revenue
Position: Auditor
Clients: ArcelorMittal, EuroFinance Holding, Asnova Holding, Blitz-Inform;
• cash, receivables, sales, payables and fixed assets (physical verification, re-calculation of depreciation and an agreed solution for accounting mistakes) testing;
• cooperation with clients and their accounting departments;
• administrative tasks at participated engagements;
• stock-counts;
• audit group support;
• Energy market research.
Skills
PC literacy and software:
MS Office – advanced expertize in Excel and strong knowledge of Word, Access and PowerPoint tools;
MS Project, MS Project Expert, Prime Decisions;
JD Edwards (Business Operations managements system)
Google Tools (Sheets, Maps, Drive)
WordPress (web-site construction and management)
1C 7.7-8.1.
Languages
Russian – native
Ukrainian – native
English – Advanced
