Professional Profile
A competent professional with nearly 15 years of cross cultural experience.
Presently associated with Tata Teleservices Ltd as a Distribution Head.
Proficient in leading teams for running successful process operations & experience of developing procedures, service standards for business excellence.
Expertise including supply chain study, designing cost effective logistics design & processes, inventory management.
Expertise in implementing cost saving measures to achieve reduction in total expenditures.
Possess sound accounting, costing, analysis and supplier relationship management skills.
Possess excellent interpersonal, analytical and negotiation skills with proven track record of utilizing a process-oriented approach towards the accomplishment of cost, profit, service & organizational goals.
A keen communicator with honed problem solving and analytical abilities.
Areas of Exposure & Expertise
Business Development:
Analysing business potential, conceptualising& executing strategies to drive sales, augment turnover and achieve desired targets.
Monitoring competitor activities and devising effective counter measures.
Identifying, qualifying and pursuing business opportunities through market surveys and mapping as per targeted plans as well as through lead generation.
Conducting extensive market research to analyze and assess market potential, tracking competitor activities for providing valuable inputs to fine-tune selling & marketing strategies.
Channel& Distribution Management:
Enabling business growth by developing and managing a network of Channel Partners.
Identifying and networking with financially strong and reliable dealers/distributors/channel partners, resulting in deeper market penetration.
Ensuring cost effective logistic operations & seamless materials movement to ascertain sufficient inventory levels at each sales outlet/ distribution channel.
Sales & Marketing:
Developing marketing strategies to build consumer preference and drive volumes.
Analysing market trends, sales performance through channels, and other critical trends.
Forecasting monthly/annual sales targets and executing them in a given time frame thereby enhancing existing clientele.
Devising& effectuating competitive selling programs/strategies to improve the product awareness and enhance business growth.
Team Management:
Providing direction, motivation and training to the field sales team, ensuring optimum performance.
Recruiting, mentoring & training executives and managers to deliver quality services in market.
Effectively interfacing with people at all levels, managing healthy work environment and inculcating bonded teamwork with high work ethics
Organisational Profile
Tata Teleservices Limited:- ( Kerala)
26 October 2015 till date
Key Responsibilities as Regional Sales Development Manager:
Budgeting for the Cirlce
Target setting for the zone
Planning distribution initiatives and expansion plan
Assisting sales with the MIS related reports
L’Oreal India Pvt Ltd:- ( Mumbai/Gujarat/West)
August 11 till 20 October 2015.
(Joined as an ASM and got Promoted as Regional Sales Development Manager)
Key Responsibilities as Regional Sales Development Manager
Making decisions &ensuring targets of sales, profits, customer satisfaction, self, team development & overall improvement of the organization.
Coordinating with various verticals and implementing the strategies
Ensuring the brand awareness of company’s product( Garnier , Loreal & Maybelline)
Planning of trade Scheme and Initiatives.
Achievements
Won the Best ASM Trophy for 2 consecutive years in Loreal
Ran the Pilot Project for Split Routes for Garnier and Loreal on Success of which the same project was implemented across top cities in India.
Got promoted as an RSDM .
General Mills India Pvt Ltd. (Gujarat& Madhya Pradesh)
Jan 09 till July 11
Key Responsibilities as Area Manager:
Taking decisions & enforcing targets of sales, profits, customer satisfaction, self, team development & overall improvement of the organization.
Handling the CFA Operations for Gujarat by working as a Profit Centre Head with an annual T/O of Rupees 12 crores.
Handling the Channel Sales Network of the Company with proper RTM (Route to Market) and Distributor Management.
Ensuring the brand awareness of company’s product( Pillsbury, Green Giant, ,Nature Valley & Betty Crocker)
Spencer’s Retail Ltd. (RPG Group) Regional Manager (Operations &Marketing), Gujarat. Dec 06 till Jan 09
Key Responsibilities:
Joined as an Area Manager Operations and promoted in September 08 as the Regional Manager Marketing.
Key Responsibilities as Area Manager:
Taking decisions& enforcing targets of sales, profits, customer satisfaction, self, team development & overall improvement of the organization.
Rolling out of new stores ( opened 13 stores across Gujarat)
Establishing store plans that are manageable& growth oriented& control daily store activities.
Encourage the values of Exemplary Customer Service& establishing appropriate guidelines.
Maintain high standards of cleanliness & food / product safety.
Supervise the integrity of the inventory control systems by working with vendors, merchandising, sales & accounting.
Increasing& Identify a dedicated vendor for achieving cost effective purchases of raw materials &to reduce in delivery time.
Overseeing store operations and be sure of the stock while maintaining the inventory level through INVENTORY & CATEGORY MANAGEMENT.
Hindustan Coca Cola Beverages Pvt. Ltd.
Area Sales Manager, Gujarat
May’05-Dec’ 06
Key Responsibilities:
Ensuring smooth functioning of entire retail environment of the territory entrusted.
Business planning & forecasting.
Recruitment of executives in the territory entrusted.
Leading, motivating and controlling the team to ensure effective & efficient distribution of services.
Internal audit of the Distributors working to ensure as per company norms & policies.
Key Achievements:
Effectively reduced the negative growth rate.
Successfully increased the input of 300 ml and 1500 ml packs which are considered to be the most profitable packs for the company.
Accomplished atAll India 3rd in Quarter 2 (2006) went to Poland for achieving targets.
PepsiCo India Holdings Pvt Ltd.(Frito Lay Division), Ahmedabad
Sales Officer
Feb’ 03-May’ 05
Joyco India Pvt Ltd (Wrigleys)
Territory Sales In charge, Bhavnagar, Baroda
Feb’01- Feb’ 03
Academia
MBA (Marketing & Finance)
2000 Secured 72%
(Maharashtra Secured Shivaji University, Kolhapur
Bachelor of Commerce
Gujarat Univ., Ahmedabad
1998 Secured 60%
HSC
Gujarat Board
1995 Secured 74%
SSC
Gujarat Board
1993 Secured 64%
Certification programme in Materials and Supply Chain Management from Ahmedabad Management Association.
IT Skills
Proficiency in MS Office and Internet.
Language
English
Gujarati
Hindi
Malayalam
