AREAS OF EXPERTISE
Formulation of Sales & Marketing Strategies; Budget Administration and procurement
Sales & Distribution Channel; Project Management (PMP); Retail & Business Sales
Target Achievement; Client Development & Management; Marketing and Promotions
Manpower & outsourcing solutions; Partner Management; B2B & B2C Management
Customer experience; Operations Management; Managing Competition; Analysing Market Trends & Report Generation
Identification of Risk, Opportunities and threats; Resources Optimisation; Managing Compliance
Reporting & Communication Management; Whole Sales Management, IR and KDR
NOTABLE ACHIEVEMENTS
Successfully, joined prelaunch, soft launch and launch in Mobily 2005 to 2010; Successfully, joined prelaunch, soft launch and launch of SMASCO in 2013; Consistently increased the operational revenue from 30 million to 500 million within six months at SMASCO
In Mobily, the recurring revenue and new sales increased by up to 30% within a 3 month period; During my employment for ZTE I was able to sell terminal solutions worth 40million Riyals. Gained approved trials for LTE and transmission products.
Developed and ensured a focused approach in building Digitalskys Business in terms of Corporate and Channel sales; Consistently achieved the sales targets across organisations.
Successfully managed the Hajj projects, 2006 – 2009
Received the following awards:
First position award in the Marketing Challenge of MNP – The challenge was to achieve an outstanding target of converting competitor’s customers; was the 1st region to achieve this target within a period of 6 months
Award in Marketing Challenge of Fallah products.
PROFESSIONAL EXPERIENCE
Head of Transformation & Delivery
March 2015 – Present
Abu Sarhad Premiere Service Group (APSG)
Total Home Solutions – International Recruitment Company – Cash Services Solutions
Reporting To: CEO
Ensures the right initiatives are undertaken and the benefits are being fully realized throughout the enterprise
Champions project management disciplines and provides the sales management processes, structures, and tools for individual project management and program management across the transformation
Provides a governance structure. The role ensures accountability and enables the predictability of the outcomes of each transformation initiative focusing on sales and increase revenue accordingly.
The key result areas are business service strategy/planning, project strategy/planning, communication and change management, and continuous improvement performance management resulting on revenue & target achievement.
The director role leads acquisition and integration for short and long-term strategy development. It provides strategic leadership through facilitating or advising strategy development while demonstrating foresight, conceptual capability and environmental market awareness.
Country Manager KSA
November 2013 – February 2015
Ebhar Mobile Solutions Arabia Ltd – EMS
Reporting To: Chief Commercial Officer
Key Highlights:
To build and to manage smart phones business plan in KSA; Responsible for revenue target achievement in GSM carriers, whole sales, independent retailers and KDR; Identify potential strategic deals and develop the tactics needed to bring them to fruition.
Develop business initiatives and support in creation of new revenue streams and strategic customer development; Identify and proactively do lead generation and eventually ensure deal closure.
Develop, and build upon positive professional relationships gaining the confidence of assigned client representatives
Be driving force in creating solution mindset and sales approach methodology for sales and business development groups that characterize companies dealing in market place.
Director of Sales & Operations
January 2013 – October 2013
Saudi Manpower Solutions Company – SMASCO
Reporting To: Deputy Chief Officer
Key Highlights:
Strategy, Plans and Budgets
To Identify, develop, implement and create sales, marketing and operations strategy, based on knowledge of SMASCO SMART objectives and Manpower Business and Individual market characteristics.
To Develop and execute an Operational Plan that aligns with the Strategic Plan, sales strategy and targets.
To Execute and maintain sales processes and initiatives in accordance with a documented Operational Plan.
To Analyze and evaluate the effectiveness of sales, methods, costs and results, against the Operational Plan.
To set up Marketing Strategy to ensure alignment with SMASCO vision, processes and initiatives.
Ensure that sales operations are conducted within the constraints of the departmental budget.
Country Director
Direct Sales SME & SOHO
April 2012 – Jan 2013
Itihad Itisalat – Mobily
Reporting To: Sr. Vice President
Key Highlights:
To generate a revenue target of 650million Riyals per annum.
To Plan the delivery of the overall activities in accordance with the mission and the goals of the organization
Long-term goals and objectives to achieve the successful outcome of the Business department.
Develop a new initiatives support the strategic direction of the organization
Responsible for a business department, Direct Sales, SME & SOHO of 300+ employees, direct reports- three regional managers and to Facilitate new business leads in conjunction with Business Leads Management.
Managing direct sales, business segment- includes GSM and non GSM products.
Product portfolio includes enterprise wireless connections, Fiber optics, Connectivity, Broadband, 3G, 4G, Cloud services, Hosted management systems.
Sales Director – Sales
June 2011 – March 2012
ZTE (HK) Limited Saudi Arabia
Reporting To: CEO
Key Highlights:
Sell and promote the entire range of ZTE products to GSM Operators, 3G, 4G LTE, Transmission, viz. CDMA, SDH/DWDM, IPDSLAM & other Data products.
Gathering Market and competitor’s information and make sales strategies accordingly.
Plan and achieve sales target, account penetration, customer satisfaction and retention.
Analyze and prepare project proposals/bids.
Maintain good rapport with customers and keep abreast of market development
Ensure business growth, profitability and increase market penetration
Vice President – Business Development & Sales
Jan 2010 – June 2011
DigitalSkys Limited – Dubai, UAE
Reporting To: President
Key Highlights:
Developing and managing the execution of strategies to promote DigitalSkys in the Saudi market comprising identifying customer requirements, future product plans, expansion activities and penetration strategies for new business opportunities
Building the client base with GSM providers, Aramco, Saudi Borders Army and Saudi Navy Forces and many more using VSAT as their back-up system
Managing existing accounts by maintaining strong relationships with established customers thus increasing current sales levels and ensuring achievement of revenue targets.
Organising periodic reviews of the current procedures/ processes and implementing improvements thus increasing the overall efficiency and business delivery; ensuring compliance with the regulations of the Ministry of Telecommunications
Implementing the KPIs systems in assigning and approving VSAT partners
Analysing market intelligence reports to understand competitors’ plans/ activities and implementing back-up plans to convert their customers
Executive Manager – Business Support, Western Region
Feb 2009 – Jan 2010
Etihad Etisalat – Mobily
Reporting To: Director Administration & Property Management
Key Highlights:
Selected to provide business support for key Networking projects in the North, South and Western region due to an all-round experience into sales, marketing and operations; staff strength comprised 1200 employees.
Participated in the architectural and engineering planning/ design including space and installation management; set objectives and timelines for the department as well as prepared and reviewed the operational reports/ schedules to ensure accuracy and efficiency
Supervised the construction and renovation of projects to improve efficiency; ensured the facilities adhere to the environmental and security standards as well as comply with government regulations
Involved in preparing, administering and controlling the budgets for contracts, equipment and supplies; managed the maintenance and repair of machinery/ equipment as well as the leasing of the facility space
Analyzed the internal processes and implemented procedural changes to improve operations including development of new KPIs for the old as well as new vendors; updated the SLAs
FURTHER PROFESSIONAL DETAILS CAN BE PROVIDED ON REQUEST
EDUCATION QUALIFICATIONS
Master of Business Administration – Marketing Management
Feb 2005 – Jun 2007
Washington American Global University
Bachelor of Business Administration
Jan 2000 – Mar 2004
Kensington University, USA/California
PROFESSIONAL DEVELOPMENT
Telco Mini MBA, Riyadh
Leadership III Management , Dubai
Advance Sales Skills & Customer Services, Riyadh
Sales Force Management, Spain
Inter-Personal Communication Skills, Malaysia
Strategic Thinking & Planning, Dubai
Advanced Management, Dubai
Project Management, Jeddah
Creative Thinking , Riyadh
ASPECT, Intensive Course / School of English in Dublin
