Profile Overview
A result oriented professional with over 16 + years of experience in Telecom, Automobile, Industry in different Regions like East, North and south India.
A keen planner & implementer with demonstrated abilities in devising marketing activities and accelerating business growth with Functional Operations.
Functional Skills include
– Market Penetration – Account Management – Channel Management – B2B Sales
– Pre-sales Efforts – Competitor/ Market Analysis – Team Leadership – Negotiations
Adroit in identifying and networking with reliable and financially strong channel partners for achieving business excellence
Expertise in tapping prospects, analyzing their requirements, rendering guidance to the clients and negotiate for the orders.
An effective communicator with excellent relationship building & interpersonal skills. Strong analytical, problem solving & organizational abilities. Possess a flexible & detail oriented attitude.
Career Highlights
Since Oct 2014
General Manager in Kolkata Rohan Gloves Mfg Pvt Ltd
Feb 2012 July 2014
Deputy General Manager, Sales & Distribution in North and South India Birla Tyres Ltd.
Jan 2004 Feb 2012
Zonal Business Manager, Prepaid, Postpaid & Device sales in WB Tata Teleservices Ltd.
June 1999 Dec 2003
Area Manager, Sales in Kolkata Page Point Services (India) Ltd (HFCL group).
May 1998 May’1999
Management Trainee, Kolkata Modi Xerox Ltd.
Notable Attainments
In Birla Tyres the distribution was spread and was handling 70 crs revenue business monthly.
In Birla Tyres Credit of the market has been control due to spread in the market and old dues.
In Birla tyres Sales, Service and distribution set up has been restructured successfully in the zones.
In Birla Tyres Successfully Launched Fleet Management i.e. B2B Sales Team all over India.
In Tata Teleservices handled Prepaid and Postpaid business in Kolkata West Bengal and Jharkhand areas.
In Tata Teleservices I was awarded consecutive month’s Star of the Month on achieving the overall Zone targets.
In Tata Teleservices I have got three promotions from Sr.Executive to Senior Manager.
In Tata Teleservices I was awarded 5 gm gold coin for best performer.
In Page point I have got two promotions from Executive to Asst. Manager.
In Page point Successfully launched and gain the 20% market share in Kolkata.
In Modi Xerox I was awarded the best sales employee of the year to break the 20 accounts from 35 old accounts.
Responsibility Areas Across Assignments
Rohan Gloves Mfg Pvt Ltd in India
Responsible for generating and enhancing the sales of the Industrial PPE products in other countries. Make sure that the products are made available in the international markets by analyzing the trends of the customers and developing sales plans and strategies to meet their needs.
The basic and the most important step are to identify new business opportunities by tapping the potential customers from different countries.
To plan, design, develop and implement different sales activities by researching the customer’s needs and requirements.
To make sure that the existing clients are retained and maintained while developing the new customers.
To ensure that the all the sales and marketing activities are carried out within the agreed budgets, volume, sales, and within the given time scales.
Taking care of production, sampling, and quality testing.
To take initiative and efforts to develop constructive and effective solutions to any issues that slow down or hamper the export procedures and activities.
To constantly review performance and monitor the work, so that relevant information can be provided to the management.
Attend the meetings with other companies to negotiate, so that assists in the overall growth and development of the organization.
Carry out market research, conduct surveys and study the competitors and their marketing and sales strategies.
Make new plan that will help the organization to race ahead in the competition by prioritizing the target countries.
Actively participate in the training session to improvise the knowledge and skills.
Attend the trade shows and exhibitions for awareness of the products in international markets.
Work on to improve the product based information received from the customers.
Train and monitor the sales team and create awareness about the products in the target countries by conducting advertising and marketing campaigns.
Coordinate and fix the issues with all the departments to have smooth operations.
Birla Tyres (Birla Group of Companies)
Driving the North, south and east India zones to build & maintain high performance Sales & Distribution organization & effectively achieve business objectives and also formulate strategies for growth and expansion of the regions through business planning & development for sales and service team.
Develop a business plan and sales strategy for the market that ensures attainment of company’s sales goals and profitability.
Prepare action plans along with the Zonal Heads and Regional teams for effectively managing relationships and driving development of the Top Dealers in the country.
Creating and implementing effective direct sales strategies and launch the program Fleet Management in all India.
Identifies and initiates development of action plans to penetrate new markets.
Participates in development and implementation of marketing plans as needed.
Building a High performance Sales & Service Team.
Implement strategy and drive the same throughout the organization.
Defining Sales Targets & KPIs for the Zones.
Proactively identify changes within & outside the organization, delivery systems, and competitive pressures to develop and modify strategies and tactics accordingly.
Define & drive initiatives for leveraging our business opportunity and keeping company philosophy alive.
Partner with Zonal Sales Head in the development of key dealers relationship management.
In Coordination with marketing and Zonal Sales Head: review price changes, new product introduction, inventory and sales force program and BTL activities.
Developing sales strategy & executing plans based on the strategic blueprint platform.
Steer key business meetings.
Drive business strategies for strengthening the Leadership base.
Have Business plan meetings with Top SA & dealers.
Manage to meet/exceed monthly, quarterly and annual sales & other KPI forecasts.
Review monthly, quarterly and annual sales forecasts.
Defining SOPs for key business processes.
Tracking performance of the Tope SA & dealers in the country.
Key Performance Measures Business Development
Leadership development & bench preparation.
Mapping area and penetrating market to potential.
Team development and capability building.
Reporting to National Sales and Distribution Head.
Tata Teleservices Limited
Responsible for Zonal Business Operations in Postpaid, Prepaid Mobile Handsets and Photon with P&L responsibility in west Bengal retail divisions with direct and indirect channels.
Sales / Marketing
Managed the Zonal business for Postpaid, Prepaid, and Devices in sales and service with P&L responsibility.
Devising sales targets within the team & zone and achieving them in a given time frame and thereby enhancing existing sub base and Revenue in Prepaid and Postpaid and device Business.
Identify and develop new streams for revenue growth and maintaining relationships with channel partners to achieve repeat/ referral business.
Conduct training programs & attend seminars to disseminate the industry information.
Analyze & review the market response/ requirements and communicating the same to the product and marketing teams for coming up new schemes and applications.
Conduct competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics.
Channel Management
Identifying and networking with reliable distributors, DSA and DST resulting in deeper market penetration and wider market reach.
Evaluating performance & monitoring their sales and marketing activities.
Handling effective logistic operations & smooth distribution of products to different category outlets.
Handling retention of customers through channel partners
Service Support/CRM
Manage customer service operations for rendering and achieving quality services for Devices like Mobile and Photon.
Responsible for resolving customer complaints on performance bottlenecks.
Provide value added customer services by attending customer queries and issues.
Monitor the post service activities like follow up with the customers, service reminders and handling customer grievances for superior customer service.
Key Account Management and Franchisee Development.
Initiate and develop relationships with key decision makers in target markets for business development.
Effectively set up, developed and managed the Tata Docomo Branded Store with P&L of the stores.
Market Promos and Brand Visibility
Conducted BTL events, local level sales promotional activities as a part of brand building and market development project.
Ensure maximum brand visibility both on shop and in shop in order to garner optimum market shares.
Page point Services (India) Limited (HFCL group)
Looking after the whole Kolkata area from the starting of operations in Kolkata of this organization.
Taking care of the DSA Appointments, Telesales Executive, sales Team and Customer Care Executives.
Achieving the Sales and Revenue Targets and the Branch Profits .
Analyzing of Market Effectiveness and the Branch Development.
Giving Training to Sales Personnel, DSA, on Sales Related Activities
Sales and Collections Plans on the Monthly Basis.
Monitoring the Direct and Indirect Sales.
Market Development Activities like attending seminars, fairs etc
Sales Promotions and schemes launching locally
Making Reports on Management Requirement and giving presentation quarterly too.
Modi Xerox Limited
Looking after the territory given in Kolkata.
Selling photocopiers faxes through DSA network.
Cultivated relationships with dealer base in the Photocopier industry, in order to salvage accounts that had previously been languishing.
organizing road shows, exhibitions and market survey etc
Minimum orders lost to competition in the territory.
Personal Development
Leadership Program attended at IIM (Cal) coordinated by Tata Teleservices Ltd.
Time Management Training attended.
Complete Induction Training at Tata Teleservices Ltd. Including Basics of Telecom and Basics of CDMA.
Complete Induction Training at Modi Xerox Ltd., in photocopy industry: Account management, marketing.
Academic Credentials
PGDBM (Sales and Marketing) NIS SPARTA, Kolkata 1999
B.Com Calcutta University, Kolkata 1997
