CORE COMPETENCIES
Sales Product Planning & Strategy Project Management
Key Account Mgmt. Revenue Management & Pricing Procurement
E-commerce Staff Management Online Marketing B2B & B2C
PROFESSIONAL EXPERIENCE
10/2013-12/2014
Sabbatical year – travelling & studying.
05/2010-09/2013
Kuoni, Switzerland
Head of Business Development (Product)
Global responsibility to conceptualize, specify, plan and deliver hotel & destination services portfolio worldwide on a B2B online platform. Drive the right decisions for both new and existing destinations to aggregate product to meet planned revenue, volume and margin targets and ensure full client satisfaction. Analysed feedback from Sales & Product Managers to drive product definitions and implementation of system features, functionalities and content offerings, to maximize revenue and improve customer satisfaction. Worked closely with Head of Sales, meeting key clients to explore and maximize opportunities and prepared annual marketing plan online/offline. Handled key accounts (suppliers).
10/2007-03/2010
lastminute.com, Milan/Italy – Barcelona/Spain
Regional Manager Resort areas Spain & Portugal
Enhanced several market manager processes with positive business output, worked on online and offline tactical offers, resort revenue growth 65 % YOY in Canary Island & 45% in Algarve & Balearic Island. Worked closely with Marketing to set yearly online B2C marketing campaigns by POS and acquisition of new Key Accounts (hotel suppliers). Representing lastminute.com in international trade shows.
Regional Manager Italy, Greece & Turkey and Acting Regional Director:
Prepared actionable merchandising and online marketing campaigns to achieve revenue goals, provided forecast supporting major market trends & managing a team of four Destination Managers. In two years areas of my responsibilities had a revenue growth of over +40% YOY. Worked closely with Marketing to set yearly online B2C marketing campaigns by POS, acquisition of new Key Accounts (hotel suppliers). Represented lastminute.com in international trade shows.
09/2006-09/2007
Radisson Hotel, Marbella/Spain
Sales & Revenue Director
Set department structure, procedures and roles and also price strategy, market segmentation & revenue goals for the opening of the property. Acquisition of new clients for the hotel in Europe, America & Middle East, represented hotel in international trade shows, meeting existing and new leisure & corporate clients. Reviewed rooms revenue forecast on weekly/monthly basis and prepared annual marketing plan.
06/2005-09/2006
HelmsBriscoe, Marbella/Spain
Sales Director
Provided strategic direction in the Spanish marketplace and build up portfolio of corporate clients to offer HB service solutions for Incentive & Meeting events. Researched, evaluated, and presented the ideal venue for client’s event based on specific client’s needs. Negotiated corporate rates with hotels, sent Request for Proposals and managed the entire process for the events.
03/2002-10/2004
Hotels.com, Marbella/Spain – Expedia, Madrid/Spain
Product Director Spain & Portugal
Started up Hotels.com online distribution business in Spain. Identified new potential key partners and product opportunities and developed the lodging strategy. Responsible for weekly/ monthly performance reports and designed action plans with improvements/change recommendations. Worked closely with Marketing in the yearly online B2C marketing campaign by Point of Sale (POS).
02/2000-01/2002
Viator, London/UK
Product Manager
Market expansion, analysed and contracted of destination services for B2C travel distribution for the individual leisure traveller in several European and Middle East markets. Defining merchandising and marketing activities with suppliers, to display in our website. Representing Viator in international trade shows.
1997-2000
Bridge Travel, Hertfordshire, London/UK
Contracts Manager
Analysed and identified trends in the short break market for UK customers. Direct contracting of new hotels over 50 cities in Europe & Middle East cities. Brochure production and pricing strategy. In three years city break brochure growth from 12 cities to over 52 cities, with a revenue growth of over +50% YOY.
EDUCATION AND TRAINING
2004/2012: Various Management courses, such as Staff Management, Coaching, how to deliver successful presentation, Sales & Negotiation, several training in software reservation system, CRM, etc.
1987/90: Antonio José de Sucre University, Caracas/Venezuela: B.A Human Resources & Business Administration.
INTERESTS
Volunteering, Fitness, Start Ups & Digital Marketing.
